How Social Media Might Be Able to Impact the Sex Education Policy Debate

Prepared for: Sex::Tech 2010 San Francisco | CA February 27 | 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 BA Thesis on Sex Education | University of Chicago How Social Media Might Be Able to Impact the Sex Education Policy Debate

I couldn’t sleep. It was 1 am. So I checked Twitter.

A [RSS] feed-freenzy from @Heritage. And there it was. One headline, in particular, caught my eye…

Assaulted by Sex Ed (so, naturally, I clicked on the accompanying link)

Holy insinuation, Batman! “ immoral sex indoctrination ” “ perverted and immoral sex propagandists ” “ subjected to pornographic , immoral and medically false instruction”

And I started writing. It was now 2 am. And planning. And emailing.

Support started to pour in. My response was live by 1 pm. Others wanted to help. So I launched something else…

… a petition on Act.ly (and it “caught fire”). http://act.ly/e6

I also responded in the original medium. It ran online and in print as the “featured letter.”

I then ran targeted Facebook ads. The landing pages were my articles and petition.

679,305 impressions | 505 clicks | $312.58

Posted images on Flickr (tagged / optimized).

Monitoring Twitter Following relevant accounts Having activists I could quickly reach Having blogger relationships in place Understanding Facebook advertising Documenting everything on Flickr Responding in the medium via a LtE Knowing about Act.ly Moving quickly Connecting IRL Offline integration Continued activation Dialogue What Worked What Was Missing

Leslie A. Bradshaw
Email: [email_address]
Company site: http://jess3.com
Longer form writings, thoughts: http://lesliebradshaw.com
In the moment: http://twitter.com/LeslieBradshaw
Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
Digital CV: http://LinkedIn.com/in/LeslieBradshaw
Industry PowerPoints: http://slideshare.net/LeslieBradshaw & http://slideshare.net/LeslieAnn44
Thanks! Let’s Stay in Touch…

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How Social Media Might Be Able to Impact the Sex Education Policy Debate

by Leslie Bradshaw on Mar 01, 2010

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How Social Media Might Be Able to Impact the Sex Education Policy Debate — Presentation Transcript