How Social Media Can Enhance Your Personal Brand

Prepared for: St. Louis Business Journal Women’s Conference St. Louis, MO | January 28, 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 5 Social Media Tips for Your Personal Brand

Concept Credit : @EkaterinaWalter (social media strategies @Intel) most organizations are here most organizations are trying to figure this out the promised land organizations that are here “get it” and are ahead of the curve (but not for long) Stage 1: Chaos, Pioneers, Experimentation, Skepticism Stage 2: Test, Measure, ROI Calculation Stage 3: Resource / Operational Assignment Stage 4: Mass Adoption

#1: Transparency, Authenticity, Intimacy…

Chronology and Terminology YouTube expands rapidly, acquired by Google Facebook overtakes MySpace in unique monthly visitors 1996 184 million blogs counted worldwide 1999 2001 2004 2005 2006 2008 2009 Wikipedia is most popular reference site online Twitter is #3 most-visited social network Blogging rises in popularity Social Bookmarking takes off The first hosted blog tools launched First online bookmark launched: iList 2010 anonymity transparency authenticity intimacy ?

Anonymity Anonymity // 1595–1605 < L anōnymus < Gk annymos, equiv. to an- AN- 1 + -ōnym ( a ) (var. of ónyma ) - ONYM (earlier ( a ) n- with vowel lengthening; cf. ANOPHELES ) + -os adj. suffix; see - OUS Think chat rooms, hater comments and CEO of Whole Foods

Transparency Transparency // 1375–1425 late ME < ML trānspārent- (s. of trānspārēns ) showing through (prp. of trānspārēre ), equiv. to L trāns- TRANS- + pārent- (s. of pārēns ), prp. of pārēre to appear; see APPARENT This has become du jour , but is it always realistic? Should it be?

Authenticity Authenticity // 1300–1350 < LL authenticus < Gk authentikós original, primary, at first hand, equiv. to authént ( ēs ) one who does things himself ( aut- AUT - + -hentēs doer) + -ikos - IC ; r. ME autentik (< AF) < Ml autenticus
Triangulation through:
multi-platform participation
multi-email (e.g., work / university)
self-identification
friend / collegial / familial networks

Intimacy Intimacy // 1530–1540 < LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1 In-to-me-see ; evokes closeness, vulnerability, feeling, minutiae, being there

Q: The Future? A: Translucency Translucency // 1590–1600 < L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent 2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”

#2: SEO / SMO

Your Website Social Media Profiles How Search Engines Rank Content
Determining Factors:
Credibility of site
Longevity of site / profile
Relevancy of content
Frequency of posting
Titling and tagging of content
Inbound links to the site

My Brand: /LeslieBradshaw
LinkedIn
SlideShare
Facebook
Twitter
Mahalo
Blog: www.LeslieBradshaw.com
Previous Branding: /LeslieAnn44
YouTube
Flickr
FriendFeed
SlideShare
Gmail
Be Consistent, Be Present and Optimize Recommended Profiles: http://www.linkedin.com http://slideshare.net http://www.facebook.com http://twitter.com/ http://www.mahalo.com/ http://friendfeed.com/ Summary & Specialties Groups 500+ Connections Recommendations Thought Leader Blog Posts (tag: “linkedin”) Consistent Photo Strong Intro: “I Am…” Vanity URL Industry-Relevant PPTs

#3: Monitor & Measure Your Brand

Measurement & Resource Allocation:
Match strategy with objectives; what are your KPIs?
Work from an editorial calendar
Review analytics weekly; recalibrate accordingly
Establish aspirational goals & guidelines
Facebook Insights What level of engagement (or negative actions) take place when you post? Twitter Counter Benchmark your own growth & compare against consistent universe of similar / competitive accounts; learn, adopt, recalibrate Hootsuite Nutshellmail GOOGLE ALERTS

#4: Connect with Other Women

Social Media Skews Female Content Credit: InformationisBeautiful.net; Media Post; eMarketer

Harvard Says: “Women Are the WORLD’s Largest Opportunity” $13T 2009 $18T 2014 $4.4T 2009 $6.6T 2014 Content Credit: Harvard Business Review, September 2009 $1.2T 2009 $1.8T 2014 Global Female Income China’s GDP India’s GDP FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.

National Regional Left of Center Right of Center URL you’ll need: http://bit.ly/SV-Mom-Full-Roster URLs you’ll need: http://www.blogher.com/ http://www.womengrowbusiness.com/ Top 100: http://www.enkayblog.com/top100/ URLs you’ll need: http://womensrights.change.org/ http://momocrats.typepad.com/momocrats/ URLs you’ll need: http://smartgirlpolitics.ning.com/ http://www.lizmair.com/ http://sistertoldjah.com/

URLs you’ll need: http://www.wildfireplatform.com/ http://www.actblue.com/ http://kimbia.com/ What Obama Did What You Can Do

#5: Establish Your Own Byline

Content Credit: William Beutler Regional Be relevant in your region by writing a diary or guest post for a localized outlet

Does Well:
Verified Account
Names district
Does Well:
Complete bio
Notes her ‘pride’ in representing WY
Does Well:
Totally, 100% human
Does Well:
Discloses that account is run by staff

Let’s Stay in Touch

Leslie A. Bradshaw
Email: [email_address]
Longer form writings, thoughts: http://lesliebradshaw.com
In the moment: http://twitter.com/LeslieBradshaw
Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
Digital CV: http://LinkedIn.com/in/LeslieBradshaw
Industry PowerPoints: http://slideshare.net/LeslieBradshaw & http ://slideshare.net/LeslieAnn44
A Few Ways to Get in Touch with Leslie

How Social Media Can Enhance Your Personal Brand

by Leslie Bradshaw on Feb 01, 2010

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