Social Media Crash Course for NLC's "Internet, Politics & Technology" Weekend // Leslie Bradshaw // 4.18.09
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Social Media Crash Course for NLC's "Internet, Politics & Technology" Weekend // Leslie Bradshaw // 4.18.09

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I had the honor and privilege to present this deck to the Fellows of the DC Chapter of the New Leaders Council at the New Media Strategies offices in Arlington, VA. It's my hodge-podge of slides that ...

I had the honor and privilege to present this deck to the Fellows of the DC Chapter of the New Leaders Council at the New Media Strategies offices in Arlington, VA. It's my hodge-podge of slides that give an overview of social media -- for personal and organizational use. Gems about NLC's weekend training can be found by searching #nlc-dc on Twitter. More about NLC here: http://www.newleaderscouncil.org/

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    Social Media Crash Course for NLC's "Internet, Politics & Technology" Weekend // Leslie Bradshaw // 4.18.09 Social Media Crash Course for NLC's "Internet, Politics & Technology" Weekend // Leslie Bradshaw // 4.18.09 Presentation Transcript

    • Leslie Bradshaw New Leaders Council // Washington DC Institute // “Internet Politics & Technology Weekend” // 4.18.09
    • Hi. My name is Leslie. 1982 - 1993 1993 – 2000 2001 – 2004 2000 – 2001 2005 – present Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources 1843
      • “ Relationships start more quickly on the Web. They can move from a self-sorted online conversation to the telephone, to introducing friends, to a meeting at a breakfast table in the East Bank Club in Chicago in a fraction of the time it would take without that online interaction.”
      • - Liz Strauss
      Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
      • “ When trust goes up, speed goes up and costs will go down.”
      • - Stephen M.R. Covey
      • The Speed of Trust
      participating reading thinking reacting creating mastering impacting connecting sharing COST Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources TRUST
      • People are:
        • Creating more media
        • Seeking out more media
        • Accessing more platforms
      • Social Technologies are:
        • Lowering the barrier to entry
        • Closing the asymmetry of information gap
        • Enabling human nature to play out in warp speed
      define watch create listen share At the Same Time: Increased Participation, Creation, Platforms Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • Friends, Family, Colleagues You Your Org Your Team Target Audience(s) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
      • “ We're moving away from 'users,' 'customers,' and 'shoppers.' Social media is bringing back the human element to all digital interaction.”
      • - ReadWriteWeb
      Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • The Conversation Prism Social Networks Wikis Blogs Visual Content Online Collab. Twitter Share and Store Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources By: JESS3 & Brian Solis
      • Communication and Promotional Tools
        • Blogs
        • Twitter
        • Visual content (video / photos)
        • Social Networks
      • Organizational Efficiencies
        • Wikis / crowd source
        • Share, access, store
        • Cloud-collaboration
      Blogs Twitter Wikis Share and Store Social Networks Online Collab. Visual Content Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
      • Not “just a blog” – many considerations:
        • Your organization’s blog
        • Influencer blogs
        • Employee blogs
        • Coalition / member blogs
        • Competitor / adversary blogs
      • Permanent, but imperfect – many decisions:
        • Software
        • Engagement strategy
        • Message and positioning
        • Intelligence and tracking
      Blogs Hi > The Big Picture > 7 Key Platform Categories > Blogs > 3 Case Studies > 6 Must Haves > Closing / Resources
      • What is it?
        • Permanency of blogging
        • Utility of emailing
        • Sociality of Facebook
        • Agility of text / IMing
      • Why join?
        • Disseminate information
        • Converse and share
        • Build a network
        • Gain insights
      • Who uses it?
        • The media
        • Politicians
        • C-level executives; decision makers
        • Brands and organizations
        • Online influentials
      Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources
    • et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources
      • Tweet: The result of posting to Twitter
      • RT: The result of reposting someone else’s tweet
      • @ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)
      • DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)
      • Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)
      • Twitterverse: Akin to the Blogosphere, but for Twitter
      Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources
      • Advantage : File early, often
      Hunger : The public’s appetite for online media continues to increase, take advantage of this Mobile : It’s wherever you are Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources
    • iPhone: TwitterFON, Tweetie, Twitterrific, et al. Blackberry: Twitterberry, browser Cellphone: SMS, MMS, Utterli/Audio Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources
      • Utterli (audio; photo and video, too) www.utterli.com
      • Twitpic (photos) www.twitpic.com
      • Brightkite (social geo-locator) www.brightkite.com
      • Link to your Blog, Delicious, Facebook, et al.
      Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources
    • Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources
      • What is out there?
        • Facebook – friends
        • Twitter – communications
        • Ning – organizations
        • LinkedIn – colleagues
        • MySpace – A & E
        • MeetUp – offline
      • So I have a page, now what?
        • Upload your contacts
        • Relax the reins
        • Spark two-way conversations
        • It’s a garden: plant, water, weed, maintain; repeat.
      Social Networks Hi > The Big Picture > 7 Key Platform Categories > Social Networks > 3 Case Studies > 6 Must Haves > Closing / Resources
      • Video – what is out there?
        • YouTube – massive reach
        • Vimeo – customizable
        • Viddler – interactive
      • Photo – what is out there?
        • Flickr – open network
        • SmugMug – closed network
      • Why you need it:
        • A picture is worth…
        • Tell your story; create a lasting resource
        • Make it compelling; short and something you’d pass on
        • Create assets to share with on and offline media outlets
      Visual Content Hi > The Big Picture > 7 Key Platform Categories > Visual Content > 3 Case Studies > 6 Must Haves > Closing / Resources
      • What are wikis?
        • Collaborative resource
        • Relies on “wisdom of the crowds”
        • Not always accurate, buuuuut…
        • Read: Here Comes Everybody (Clay Shirky)
      • Why you need them:
        • Define the debate at point of research: Wikipedia
        • Replace internal intranets
        • Create a puzzle-piece mentality that encourages more participation and knowledge-sharing
        • Enable easy access
        • Document evolution and keep definitions dynamic (e.g., of your issue / organization)
      Wikis Hi > The Big Picture > 7 Key Platform Categories > Wikis > 3 Case Studies > 6 Must Haves > Closing / Resources
      • What tools are available?
        • Google Docs
        • Google Reader / RSS
        • Slideshare
        • Delicious
        • YouSendIt
        • TinyURLs
        • “ Share This”
      • Why you need them:
        • Cost effective ($0)
        • Accessible anywhere
        • Time-saving
        • Searchable; can make public
      Share and Store Docs Hi > The Big Picture > 7 Key Platform Categories > Share / Store > 3 Case Studies > 6 Must Haves > Closing / Resources
    • Media & Blog Stories: 7,000+ March 19 Jay Leno Show March 31 Special Olympics launches social media campaign with help from NMS March 20 Story explodes Twitter Posts: 10,000+ “ I bowled a 129. … It’s like – it was like Special Olympics, or something.” - President Obama 3.8 Million Impressions 55,000 Facebook users 10,000+ Pledges 100+ Blog Posts 1,200 Tweets 16,000 Video Views “ The president made an offhand remark making fun of his own bowling that was in no way intended to disparage the Special Olympics.” - Spokesman Bill Burton Blogs Twitter Visual Content Social Networks Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > The r-word > 6 Must Haves > Closing / Resources
    • Wikis Share and Store Online Collab. Blogs Twitter Social Networks Visual Content Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > NMS > 6 Must Haves > Closing / Resources
    • http://debatehub.c-span.org/ http://dnc08.c-span.org/ http://rnc08.c-span.org/ Share and Store Blogs Twitter Social Networks Visual Content Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
      • Challenge:
      • Engage and connect the American people to the political process
      • Establish lasting resources on a limited budget
      • Transform C-SPAN’s image in the eyes of online influencers and tech communities
      • Introduce C-SPAN’s core audience to online media, reporting and communities
      • Solution:
      • Leverage open source technologies
      • Exchange social capital
      • Allow for embedding, imperfection and interaction
      Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • be exclusive for the bang . Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • be inclusive to sustain. Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • Linked to thousands of blog posts Gave on-air time to reading blog and Twitter posts Followed-up with as many folks as possible Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • “ [C-SPAN’s Debate Hub] is full of people doing the same thing . I love this day in media technology.  It’s a true marketplace of ideas with instant access.  is heard just as much as other people sitting at home drinking champagne alone and watching TV.” Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • “ open” is efficient and credible . Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
      • Moved quickly to design/develop each Hub
      • Used entirely open-source software
      • Based on heavily-customized WordPress
      Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • furthering their mission, C-SPAN connected millions to the political process Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources
    • 6 “must-haves” for non-profits Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • http://anorangeamerica.com/ http:// www.energystar.gov (complex issue? turn to data-visualization + info-graphics) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • http://labs.google.com/ http://labs.digg.com/ http://sunlightlabs.com/ (no matter your size or budget, innovation is essential) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • http://www.soapblox.net (left) http://www.dailykos.com (left) http://www.thenextright.com (right) http://www.redstate.com (right) (for your issues, consider state blogs and diary sites) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • http://blogads.com/ http://www.facebook.com/advertising/ (get creative with ‘quality-of-experience’ advertising) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/ (crowd-source is the new out-source) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources http://www.wikipedia.org/
    • http://www.wethecitizens.com/ http://my.barackobama.com (socially mobilize constituents… display their impact) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • What if I Have to Convince / Sell Social Media to Others?
      • If a Businessman or Businesswoman : Focus on the organizational efficiencies, lowered barriers to entry, reduced transaction costs and closing the asymmetry-of-information gap
      • If an Academic : Show consistencies in the laws of human nature; lean on philosophy, sociology, anthropology and psychology; we are social beings, with egos, the need for reciprocity, attention and community, etc.
      • If Friend or Family : Think about emphasizing how easy it is to stay in touch and “opt-in-to-intimacy” in one another’s lives
      • If Coworker or Team Member : If you need to delegate, organize, inform and move in sync with one another, social media has many tools to help you and your team members do so with higher speeds, lower costs and, often, better results
      Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • Seven Key Resources
      • Twitter is fast growing, influencers are on it.
      • Heard about the platform being embraced media, politicians, technophiles and celebrities alike? Now hear what they are saying about your brand: http://search.Twitter.com and http://tweetgrid.com/
      • Aggregating the best of the web, here are 6 great sites:
      • Social media: http://mashable.com/ & http://www.readwriteweb.com/
      • Brand-related: http://adage.com/ & http://adrants.com/
      • Political-related: http://www.memeorandum.com/
      • Tech-related: http://www.techmeme.com
      Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources
    • Thank you. Questions? Leslie Bradshaw NMS Web: www.newmediastrategies.net Personal Blog : www.lesliebradshaw.com Twitter : www.twitter.com/LeslieAnn44 Email : [email_address] Phone: (703) 253-0050 x 187 Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources