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NMS & JESS3 // BarCampDCII // C-SPAN Hubs 10.18.08
 

NMS & JESS3 // BarCampDCII // C-SPAN Hubs 10.18.08

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Working with C-SPAN, New Media Strategies, along with JESS3, helped create and maintain 6 hubs during the Conventions and Debates. A few of us who worked on the project presented in October 2008 for ...

Working with C-SPAN, New Media Strategies, along with JESS3, helped create and maintain 6 hubs during the Conventions and Debates. A few of us who worked on the project presented in October 2008 for the BarCamp community in Washington, DC.

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    NMS & JESS3 // BarCampDCII // C-SPAN Hubs 10.18.08 NMS & JESS3 // BarCampDCII // C-SPAN Hubs 10.18.08 Presentation Transcript

    • Leslie Bradshaw Communications Manager, NMS Public Affairs President , JESS3 William Beutler Innovation Manager, NMS Public Affairs BarCampDC II October 18, 2008 Zvi Band Chief Technology Officer , JESS3
    • Sharing Our Experience
    • C-SPAN The Opportunities, Technologies and Vision
      • How can we:
      • Leverage social and open-source technologies to further C-SPAN ’ s mission?
      • Introduce C-SPAN to new audiences?
      • Introduce C-SPAN audiences to online media, reporting and communities?
      • Establish lasting resources with a one-time investment?
      Answer: Create and promote “ one-stop-shop ” online hubs for the National Conventions and Presidential Debates
    • NMS & JESS3 The Execution
      • Created innovative online platforms for users to be informed and connected
      • Worked with the Twitter community to brand hashtags #DNC08, #RNC08, #debate08 & assisted with others
      • Engaged bloggers and Twitter users through links, emails, phone call interviews, tweets and on-air mentions
      • Secured top placements on tech, media and political blogs
    • JESS3 The Execution
      • Moved quickly for a one-week turnaround on each Hub, from design to deployment
      • Used entirely open-source software
      • Based on heavily-customized WordPress
      • Ran on Windows IIS servers (don’t do that!)
    • JESS3 The Debate Hub Timeline
      • Data/Video provided by C-SPAN Archives
      • Transcript and video searchable, embeddable, editable
      • Powered by MIT’s Simile Project http:// simile.mit.edu
    • JESS3 Debate Hub Transcript Analysis
      • Custom PHP/jQuery was powered off C-SPAN Transcripts
      • Word Tree was based off http://www.jquery.info/The-TreeMap-plugin
      • Sparklines were based off http://omnipotent.net/jquery.sparkline/
      • Inspiration from Edward Tufte and http://sparkline.org/
    • C-SPAN Getting Down With Digg and Twitter
    • C-SPAN Adding Access via Qik and YouTube
      • “ Video, thanks to C-SPAN's awesome convention hub website.”
      • TIME’s Ana Marie Cox, Swampland blog
      C-SPAN Seen as a ‘Resource’ and ‘Hip’ “ Nice online channel for videos from conventions, along with live streams on Qik.” PBS’ Media Shift blog “ Check out C-SPAN's convention hub for the Democrats and the Republicans.” Insight CEO Michael Willner’s blog “ C-SPAN Gets Even Cooler” techPresident blog “ When did C-SPAN suddenly get so hip and with it?” Lost Remote blog “ Is C-SPAN Web Cultured? Seems So. Take That, CNN!” Mashable blog Media Technology Technology Politics Politics Mainstream Media Hip Factor Resource
    • C-SPAN Providing Access and Showcasing Mastery “ New moment for C-SPAN as a modern Internet information provider.” Sunlight Foundation blog “ C-SPAN has set up a special website just for convention coverage. They really seem to have gotten this new media thing down.” National Review’s Corner blog “ C-SPAN's loosening of copyright restriction over the past few months (embeddable video is new for the conventions) is enabling bloggers to use C-SPAN content in creative ways and helps to expand C-SPAN's core mission to educate and inform the American populace.” Cable Tech Talk blog “ Kudos to C-Span for understanding the power of social media.” Blog World Expo blog Mastery Access Technology Politics Media Media Conservative Technology
    • NMS Mixing-it-Up with Blogads
      • NMS secured 400+ blog placements; 700+ inbound links; millions of online views
      • C-SPAN transformed their image in the eyes of online influencers and tech communities
      • C-SPAN reengaged their core political audience through embeddable video and blogger link-backs
      • C-SPAN exchanged their limited advertising budget for social capital, search engine optimization (SEO), brand awareness and historical, lasting resources
      NMS The Results Furthering their mission, C-SPAN connected millions to the political process
    • We Had a Blast.