NMS & JESS3 // BarCampDCII // C-SPAN Hubs 10.18.08


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Working with C-SPAN, New Media Strategies, along with JESS3, helped create and maintain 6 hubs during the Conventions and Debates. A few of us who worked on the project presented in October 2008 for the BarCamp community in Washington, DC.

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NMS & JESS3 // BarCampDCII // C-SPAN Hubs 10.18.08

  1. 1. Leslie Bradshaw Communications Manager, NMS Public Affairs President , JESS3 William Beutler Innovation Manager, NMS Public Affairs BarCampDC II October 18, 2008 Zvi Band Chief Technology Officer , JESS3
  2. 2. Sharing Our Experience
  3. 3. C-SPAN The Opportunities, Technologies and Vision <ul><li>How can we: </li></ul><ul><li>Leverage social and open-source technologies to further C-SPAN ’ s mission? </li></ul><ul><li>Introduce C-SPAN to new audiences? </li></ul><ul><li>Introduce C-SPAN audiences to online media, reporting and communities? </li></ul><ul><li>Establish lasting resources with a one-time investment? </li></ul>Answer: Create and promote “ one-stop-shop ” online hubs for the National Conventions and Presidential Debates
  4. 4. NMS & JESS3 The Execution <ul><li>Created innovative online platforms for users to be informed and connected </li></ul><ul><li>Worked with the Twitter community to brand hashtags #DNC08, #RNC08, #debate08 & assisted with others </li></ul><ul><li>Engaged bloggers and Twitter users through links, emails, phone call interviews, tweets and on-air mentions </li></ul><ul><li>Secured top placements on tech, media and political blogs </li></ul>
  5. 5. JESS3 The Execution <ul><li>Moved quickly for a one-week turnaround on each Hub, from design to deployment </li></ul><ul><li>Used entirely open-source software </li></ul><ul><li>Based on heavily-customized WordPress </li></ul><ul><li>Ran on Windows IIS servers (don’t do that!) </li></ul>
  6. 6. JESS3 The Debate Hub Timeline <ul><li>Data/Video provided by C-SPAN Archives </li></ul><ul><li>Transcript and video searchable, embeddable, editable </li></ul><ul><li>Powered by MIT’s Simile Project http:// simile.mit.edu </li></ul>
  7. 7. JESS3 Debate Hub Transcript Analysis <ul><li>Custom PHP/jQuery was powered off C-SPAN Transcripts </li></ul><ul><li>Word Tree was based off http://www.jquery.info/The-TreeMap-plugin </li></ul><ul><li>Sparklines were based off http://omnipotent.net/jquery.sparkline/ </li></ul><ul><li>Inspiration from Edward Tufte and http://sparkline.org/ </li></ul>
  8. 8. C-SPAN Getting Down With Digg and Twitter
  9. 9. C-SPAN Adding Access via Qik and YouTube
  10. 10. <ul><li>“ Video, thanks to C-SPAN's awesome convention hub website.” </li></ul><ul><li>TIME’s Ana Marie Cox, Swampland blog </li></ul>C-SPAN Seen as a ‘Resource’ and ‘Hip’ “ Nice online channel for videos from conventions, along with live streams on Qik.” PBS’ Media Shift blog “ Check out C-SPAN's convention hub for the Democrats and the Republicans.” Insight CEO Michael Willner’s blog “ C-SPAN Gets Even Cooler” techPresident blog “ When did C-SPAN suddenly get so hip and with it?” Lost Remote blog “ Is C-SPAN Web Cultured? Seems So. Take That, CNN!” Mashable blog Media Technology Technology Politics Politics Mainstream Media Hip Factor Resource
  11. 11. C-SPAN Providing Access and Showcasing Mastery “ New moment for C-SPAN as a modern Internet information provider.” Sunlight Foundation blog “ C-SPAN has set up a special website just for convention coverage. They really seem to have gotten this new media thing down.” National Review’s Corner blog “ C-SPAN's loosening of copyright restriction over the past few months (embeddable video is new for the conventions) is enabling bloggers to use C-SPAN content in creative ways and helps to expand C-SPAN's core mission to educate and inform the American populace.” Cable Tech Talk blog “ Kudos to C-Span for understanding the power of social media.” Blog World Expo blog Mastery Access Technology Politics Media Media Conservative Technology
  12. 12. NMS Mixing-it-Up with Blogads
  13. 13. <ul><li>NMS secured 400+ blog placements; 700+ inbound links; millions of online views </li></ul><ul><li>C-SPAN transformed their image in the eyes of online influencers and tech communities </li></ul><ul><li>C-SPAN reengaged their core political audience through embeddable video and blogger link-backs </li></ul><ul><li>C-SPAN exchanged their limited advertising budget for social capital, search engine optimization (SEO), brand awareness and historical, lasting resources </li></ul>NMS The Results Furthering their mission, C-SPAN connected millions to the political process
  14. 14. We Had a Blast.