Leslie Bradshaw // NMS // Generator Forum 12.11.08

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In December 2008, I presented this to an audience of folks involved in school choice and education reform at the "Generator Forum." Many thanks to the Friedman Foundation for hosting the event (and for inviting me!)

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Leslie Bradshaw // NMS // Generator Forum 12.11.08

  1. 1. Communications Manager Friedman Foundation // Generator Forum // December 11, 2008
  2. 2. best practices are universal .
  3. 3. listen participate reciprocate recognize be authentic
  4. 4. how c-span did it.
  5. 5. http://debatehub.c-span.org/ http://dnc08.c-span.org/ http://rnc08.c-span.org/
  6. 6. <ul><li>Challenge: </li></ul><ul><li>Engage and connect the American people to the political process </li></ul><ul><li>Establish lasting resources on a limited budget </li></ul><ul><li>Transform C-SPAN’s image in the eyes of online influencers and tech communities </li></ul><ul><li>Introduce C-SPAN’s core audience to online media, reporting and communities </li></ul><ul><li>Solution: </li></ul><ul><li>Leverage open source technologies </li></ul><ul><li>Exchange social capital </li></ul><ul><li>Allow for embedding, imperfection and interaction </li></ul>
  7. 7. be exclusive for the bang .
  8. 9. be inclusive to sustain.
  9. 10. Linked to thousands of blog posts Gave on-air time to reading blog and Twitter posts Followed-up with as many folks as possible
  10. 12. “ [C-SPAN’s Debate Hub] is full of people doing the same thing . I love this day in media technology.  It’s a true marketplace of ideas with instant access.  is heard just as much as other people sitting at home drinking champagne alone and watching TV.”
  11. 13. <ul><li>Worked with the Twitter community to brand hashtags </li></ul><ul><li>Created a “leader board” to incentivize participation </li></ul><ul><li>Interacted through the @cspan Twitter account </li></ul>
  12. 15. “ open” is efficient and credible .
  13. 16. <ul><li>Moved quickly to design/develop each Hub </li></ul><ul><li>Used entirely open-source software </li></ul><ul><li>Based on heavily-customized WordPress </li></ul>
  14. 17. furthering their mission, C-SPAN connected millions to the political process
  15. 18. 6 “must-haves” for non-profits
  16. 19. http://anorangeamerica.com/ (complex issue? turn to data-visualization + info-graphics) http:// www.energystar.gov
  17. 20. http://labs.google.com/ (no matter your size or budget, innovation is essential) http://labs.digg.com/ http://sunlightlabs.com/
  18. 21. http://www.soapblox.net (left) (for your issues, consider state blogs and diary sites) http://www.dailykos.com (left) http://www.thenextright.com (right) http://www.redstate.com (right)
  19. 22. http://blogads.com/ http://www.facebook.com/advertising/ (get creative with ‘quality-of-experience’ advertising)
  20. 23. http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/ (crowd-source is the new out-source)
  21. 24. http://www.wethecitizens.com/ (socially mobilize constituents… display their impact) http://my.barackobama.com
  22. 25. New Media Strategies, Inc. Web: www.newmediastrategies.net Address: 1100 Wilson Blvd Suite 1400 Arlington, VA 22209 <ul><li>Leslie A. Bradshaw </li></ul><ul><ul><li>Blog: www.lesliebradshaw.com </li></ul></ul><ul><ul><li>Twitter: www.twitter.com/leslieann44 </li></ul></ul><ul><ul><li>Email: [email_address] Phone: 703.253.0050 x 187 </li></ul></ul>

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