Using to Liveblog Online News Association Workshop Leslie A. Bradshaw September 13, 2008

O hai :) Welcome 2 my session. I will provide links & resources @ the end. Feel free to tweet anything during this presentation. Let's go!

Overview Why are we here? It is inherently in us to use Twitter 9 tips for liveblogging via Twitter C-Study from C-SPAN work Discussion, action & resource wrap-up

Why are we here?

It is inherently in us to use Twitter

9 tips for liveblogging via Twitter

C-Study from C-SPAN work

Discussion, action & resource wrap-up

The Challenge Bloggers are everywhere you are… and they are “watching” When you are on the move, connectivity can be tough Online audiences have an insatiable appetite for media, do you?

Bloggers are everywhere you are… and they are “watching”

The Solution: Mindset More acceptable/opportunities to cover the moments-in-between You still have more access, sources Adopt or be left behind

The Solution: Technology iPhone: TwitterFON, Twinkle, Twitterrific (more at end) Blackberry: Twitterberry or browser Cellphone: SMS, MMS, Utterz/Audio

The Solution: Understanding Whence it Came et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example”

Liveblogging: An Evolving [and Perhaps Dying] Art

Liveblogging: The Next Generation

Widely Used Twitter Terms Tweet: The result of posting to Twitter @ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”) DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”) Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)

Tweet: The result of posting to Twitter

@ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)

DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)

Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)

Conventional Twitter Slang Twitterverse: Akin to the Blogosphere, but for Twitter Tweeps: Your friends or “peeps” on Twitter Tweeple: People that occupy the Twitterverse OH or Overheard : Use at the beginning of a sentence to denote that you heard something interesting but can’t or don’t want to attribute the source. To have it aggregate on this site http:// overheard.it , spell it all the way out

Twitterverse: Akin to the Blogosphere, but for Twitter

Tweeps: Your friends or “peeps” on Twitter

Tweeple: People that occupy the Twitterverse

OH or Overheard : Use at the beginning of a sentence to denote that you heard something interesting but can’t or don’t want to attribute the source. To have it aggregate on this site http:// overheard.it , spell it all the way out

Tip #1: Make it a Conversation

Tip #2: Offer an Unique Perspective

Tip #3: Know Thy Neighbor

Tip #4: Know Thy Self Account-based statistics for @leslieann44 www.TweetStats.com

Account-based statistics for @leslieann44 www.TweetStats.com

Tip #5: Use Tools Twist Trend Tool: www.twist.flaptor.com Compare 10 (or more) search terms Good for brand and personal names Difficult for concepts

Twist Trend Tool: www.twist.flaptor.com

Compare 10 (or more) search terms

Good for brand and personal names

Difficult for concepts

Tip #6: Multi-Media, Integration, Syndication Utterz (audio; photo and video, too) www.utterz.com twitpic (photos) www.twitpic.com Brightkite (social geo-locator) www.brightkite.com Link to your Blog and accounts on Delicious, Facebook, et al .

Utterz (audio; photo and video, too) www.utterz.com

twitpic (photos) www.twitpic.com

Brightkite (social geo-locator) www.brightkite.com

Link to your Blog and accounts on Delicious, Facebook, et al .

Tip #7: Use and Understand Hashtags See what others are using Ask around Be prepared to start your own movement

See what others are using

Ask around

Be prepared to start your own movement

Tip #8: Help Your Organization, Get that Account! The domain name gold rush has a new frontier: Vanity URLs Better scoop them up before someone else does

The domain name gold rush has a new frontier: Vanity URLs

Better scoop them up before someone else does

Tip #9: Cover Your Personal Brand, Too

C-Study: Balance, Utility and Personal Touch Follows only NYT accounts Imbalanced ratio of follower/following Push-only with RSS feeds 852 followers in 3 weeks No RSS feeds; human voice Give and take with @ messages and DMs

Follows only NYT accounts

Imbalanced ratio of follower/following

Push-only with RSS feeds

852 followers in 3 weeks

No RSS feeds; human voice

Give and take with @ messages and DMs

C-Study: The Two-Way Street that Built a Bridge

C-Study: Reading Tweets On-Air + Outreach Users loved the project, recorded it and shared with their networks C-SPAN will follow up with video for them as well Gave Twitter users the “heads up” they would be featured Used Twitter as a live-reaction tool post-convention speeches

Users loved the project, recorded it and shared with their networks

C-SPAN will follow up with video for them as well

Gave Twitter users the “heads up” they would be featured

Used Twitter as a live-reaction tool post-convention speeches

Mobile Applications Download Twitterberry: http://orangatame.com/ota/twitterberry Review of iPhone Twitter apps: http://deanjrobinson.com/internet/twitter-iphone-apps-head-to-head Utterz: http:// www.utterz.com & connect direct to Twitter http:// www.utterz.com/u/connections Tools Search Twitter for key terms: http://search.twitter.com Track trends: http://www.twist.flaptor.com Personal statistics: http://www.tweetstats.com How to Go Back in Time WHCD (no hashtags, hard to search after the fact): http://search.twitter.com/search?q=leslieann44+white+house+dinner + Intel ISEF 2008 (#ISEF08): http://search.twitter.com/search?max_id=919674049&page=3&q=leslieann44+isef08 McCain/Palin speech in Fairfax, VA (#McCain #Palin #Fairfax): http://search.twitter.com/search?q=leslieann44+%23palin Additional Resources

Mobile Applications

Download Twitterberry: http://orangatame.com/ota/twitterberry

Review of iPhone Twitter apps: http://deanjrobinson.com/internet/twitter-iphone-apps-head-to-head

Utterz: http:// www.utterz.com & connect direct to Twitter http:// www.utterz.com/u/connections

Tools

Search Twitter for key terms: http://search.twitter.com

Track trends: http://www.twist.flaptor.com

Personal statistics: http://www.tweetstats.com

How to Go Back in Time

WHCD (no hashtags, hard to search after the fact): http://search.twitter.com/search?q=leslieann44+white+house+dinner +

Intel ISEF 2008 (#ISEF08): http://search.twitter.com/search?max_id=919674049&page=3&q=leslieann44+isef08

McCain/Palin speech in Fairfax, VA (#McCain #Palin #Fairfax): http://search.twitter.com/search?q=leslieann44+%23palin

“C” is for Contact and Cupcake Leslie A. Bradshaw Blog: www.lesliebradshaw.com Twitter: www.twitter.com/leslieann44 Email: [email_address] NMS (Communications Manager): www.newmediastrategies.net JESS3 (President): www.JESS3.com

Leslie A. Bradshaw

Blog: www.lesliebradshaw.com

Twitter: www.twitter.com/leslieann44

Email: [email_address]

NMS (Communications Manager): www.newmediastrategies.net

JESS3 (President): www.JESS3.com