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How to Use Social Media as a Female Legislator
 

How to Use Social Media as a Female Legislator

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This is a presentation that I developed for the National Foundation for Women Legislators. The goal is for their members to be able to use social media to engage their constituents, manage their ...

This is a presentation that I developed for the National Foundation for Women Legislators. The goal is for their members to be able to use social media to engage their constituents, manage their personal brands and extend their campaigns.

Based on my work in the private and public sector, as well as personal projects and volunteer work, this is a collection of "best practices," stats and "big ideas" for how to use social media as an elected female (and, of course, these lessons apply more broadly as well).

Girl power!

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    How to Use Social Media as a Female Legislator How to Use Social Media as a Female Legislator Presentation Transcript

    • Prepared for: National Foundation for Women Legislators Washington, DC | October 29, 2009 Developed by: Leslie Bradshaw Director of Engagement | New Media Strategies 5 Ways to Use Social Media to: Engage Your Constituents Own Your Personal Brand Extend Your Campaign
    • #1: Social Mobilization + Micro-Donations
    • URLs you’ll need: http://www.wildfireplatform.com/ http://www.actblue.com/ http://kimbia.com/ What Obama Did What You Can Do
    • #2: Establish Your Own Byline
    • Content Credit: William Beutler Regional Target your constituents by writing a diary or guest post for a localized outlet
    • Left of Center Right of Center URLs you’ll need: http://www.soapblox.net http://www.dailykos.com http://www.democraticunderground.com/ http://mydd.com/ URLs you’ll need: http://www.redstate.com http://www.thenextright.com Rally your base by maintaining a diary and establishing relationships with site editors
    • #3: Engage Women
    • Social Media Skews Female Content Credit: InformationisBeautiful.net; Media Post; eMarketer
    • Harvard Says: “Women Are the WORLD’s Largest Opportunity” $13T 2009 $18T 2014 $4.4T 2009 $6.6T 2014 Content Credit: Harvard Business Review, September 2009 $1.2T 2009 $1.8T 2014 Global Female Income China’s GDP India’s GDP FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.
    • National Regional Left of Center Right of Center URL you’ll need: http://bit.ly/SV-Mom-Full-Roster URLs you’ll need: http://www.blogher.com/ http://www.womengrowbusiness.com/ Top 100: http://www.enkayblog.com/top100/ URLs you’ll need: http://womensrights.change.org/ http://momocrats.typepad.com/momocrats/ URLs you’ll need: http://smartgirlpolitics.ning.com/ http://www.lizmair.com/ http://sistertoldjah.com/
    • #4: SEO / SMO
    • Your Website Social Media Profiles How Search Engines Rank Content
      • Determining Factors:
      • Credibility of site
      • Longevity of site / profile
      • Relevancy of content
      • Frequency of posting
      • Titling and tagging of content
      • Inbound links to the site
      • My Brand: /LeslieBradshaw
      • LinkedIn
      • Facebook
      • Twitter
      • Mahalo
      • Blog: www.LeslieBradshaw.com
      • Previous Branding: /LeslieAnn44
      • YouTube
      • Flickr
      • FriendFeed
      • SlideShare
      • Gmail
      Be Consistent, Be Present and Optimize Recommended Profiles: http://www.linkedin.com http://www.facebook.com/ http://twitter.com/ http://www.mahalo.com/ http://friendfeed.com/ Summary & Specialties Groups 500+ Connections Recommendations Thought Leader Blog Posts (tag: “linkedin”) Consistent Photo Strong Intro: “I Am…” Vanity URL Industry-Relevant PPTs
    • #5: Facebook & Twitter
      • ADVERTISING
      • Target based on age, gender, education, interests, geography, etc.
      • State-wide candidates – Target the entire state (e.g., California)
      • Localized candidates – Target by city (e.g., Oregon’s 4 th District; Pepper Pike)
      • URL you’ll need: http://www.facebook.com/advertising/
      • ENGAGING
      • Create a fan page; brand the URL (e.g., /FirstLastNameforPosition)
      • Embed the fan widget back on your site; create inviting, social loop
      • Host “chats” with your fan base on a weekly / monthly basis
      • Tie in campaign activities; create and integrate “event” pages
      • Reach out to similarly-minded groups; engage admins with “ask”
      • URL you’ll need: http://www.facebook.com/pages/create.php
      Content Credit: Jill Miller Zimon; JESS3
    • URLs you’ll need: http://twitter.com http://tweetcongress.org http://www.congressional140.com http://twitter.pbworks.com/USGovernment
      • Does Well:
      • Verified Account
      • Names district
      • Does Well:
      • Complete bio
      • Notes her ‘pride’ in representing WY
      • Does Well:
      • Totally, 100% human
      • Does Well:
      • Discloses that account is run by staff
      FACT: 25% of Congress is on Twitter
    • Contact & Resources
      • Leslie A. Bradshaw
      • Email: [email_address]
      • Longer form writings, thoughts: http://lesliebradshaw.com
      • In the moment: http://twitter.com/LeslieBradshaw
      • Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
      • Digital CV: http://LinkedIn.com/in/LeslieBradshaw
      • Industry PowerPoints: http://slideshare.net/LeslieAnn44
      A Few Ways to Get in Touch with Leslie
    • Fundraising & Organizing Platforms: http://www.wildfireplatform.com http://www.actblue.com (D) http://kimbia.com Recommended Social Media Profiles: http://www.linkedin.com http://www.facebook.com http://twitter.com http://www.mahalo.com http://friendfeed.com Facebook Resources: http://www.facebook.com/advertising http://www.facebook.com/pages/create.php Twitter Resources: Search Twitter: http://search.twitter.com/ Multi-Term Search: http://tweetgrid.com/ Monitor Twitter: http://tweetdeck.com/ Twitter Email Alerts: http://tweetbeep.com/ Congress on Twitter: http://tweetcongress.org http://www.congressional140.com http://twitter.pbworks.com/USGovernment Blog Resources: Blog Search: http://blogsearch.google.com Blog Authority: http://technorati.com/ Blog Directory: http://alltop.com/ Wikipedia “How To” For Politicians: http://bit.ly/Wikipedia-BestPractices Left of Center Blogs: http://www.soapblox.net http://www.dailykos.com http://www.democraticunderground.com http://mydd.com Right of Center Blogs: http://www.redstate.com http://www.thenextright.com Trending Topics – Political: http://www.memeorandum.com Female Blogs – General: http://www.blogher.com http://www.womengrowbusiness.com Top 100: http://www.enkayblog.com/top100 Regional: http://bit.ly/SV-Mom-Full-Roster Female Blogs – Left of Center: http://womensrights.change.org http://momocrats.typepad.com/momocrats Female Blogs – Right of Center: http://smartgirlpolitics.ning.com http://www.lizmair.com http://sistertoldjah.com Social Media / New Media Resources Recommended Blogs