This is a series of blogger engagement case studies -- and learnings -- that I shared with the attendees of DMAW's Social Media Day. I focused on Twitter placements, creating good assets like the C-SPAN Convention & Debate Hubs, Save the Children's "Mission: Pneumonia" and Tropicana's "An Orange America" (all of which were concepted by New Media Strategies in conjunction with design / development agency JESS3).
Event: DMAW Social Media Day
Panel: "Blogger PR: The Dos and Don’ts, Success Stories & Pitfalls"
Host: Direct Marketing Association of Washington (DMAW)
- Leslie Bradshaw, New Media Strategies
- Danielle Brigida, National Wildlife Federation
- Dan Riehl, RiehlWorldView