From Anonymity to Translucency: From Where We’ve Been to Where We’re Going – How We Have and Will Engage Online

From Anonymity to Translucency: From Where We’ve Been to Where We’re Going – How We Have and Will Engage Online
Leslie Bradshaw // @LeslieBradshaw
Director of Engagement // New Media Strategies
August 14, 2009
Contact Info
T - FB - LI: /LeslieBradshaw
B: www.lesliebradshaw.com
E: leslieb@alumni.uchicago.edu

Chronology and Terminology
?
anonymity
transparency
authenticity
intimacy
Facebook overtakes MySpace in unique monthly visitors
Twitter is #3 most-visited social network
2010
1996
1999
2001
2004
2005
2006
2008
2009
184 million blogs counted worldwide
Blogging rises in popularity
Wikipedia is most popular reference site online
First online bookmark launched: iList
YouTube expands rapidly, acquired by Google
The first hosted blog tools launched
Social Bookmarking takes off
Developed by: @LeslieBradshaw

Anonymity
Anonymity // 1595–1605
< L anōnymus < Gk annymos, equiv. to an- an- 1 + -ōnym(a) (var. of ónyma) -onym (earlier (a)n- with vowel lengthening; cf. anopheles ) + -os adj. suffix; see -ous
Think chat rooms, hater comments and CEO of Whole Foods

Transparency
Transparency // 1375–1425
late ME < ML trānspārent- (s. of trānspārēns) showing through (prp. of trānspārēre), equiv. to L trāns- trans- + pārent-(s. of pārēns), prp. of pārēre to appear; see apparent
This has become du jour, but is it always realistic? Should it be?
#RightOn Developed by: @LeslieBradshaw

Authenticity
Authenticity // 1300–1350
< LL authenticus < Gk authentikós original, primary, at first hand, equiv. to authént(ēs) one who does things himself (aut-aut- + -hentēs doer) + -ikos -ic; r. ME autentik (< AF) < Mlautenticus
Triangulation through:

multi-platform participation
multi-email (e.g., work / university)
self-identification
friend / collegial / familial networks

Intimacy
Intimacy // 1530–1540
< LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1
In-to-me-see;
evokes closeness, vulnerability, feeling, minutiae, being there

Q: The Future? A: Translucency
Translucency // 1590–1600
< L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent
2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”