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Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
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Recruiting trends creating social profiles to attract top talent

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Intuit and SimplyHired talk about using Social Media to Attract Top Talent.

Intuit and SimplyHired talk about using Social Media to Attract Top Talent.

Published in: Career, Technology, Business
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  • 1. http://www.recruitingtrends.com/effective-social-media-recruiting 1
  • 2. Sponsored By: Metrics are Easy! – Analytics? Now We’re April 29, 2009 SHRM Staffing Management Conference & Exposition 2
  • 3. Tips for using your Control Panel• Audio Mode•How to ask a Question•Grab Tab 3
  • 4. Gail Houston, Social Media Program ManagerIntuit http://intuitcareers.com/Gail_Houston@intuit.com @ghoustonLeslie Mason, Senior RecruiterIntuit http://intuitcareers.com/Leslie_Mason@intuit.com @leslie12002Matt Baum, Inside Sales ManagerSimply Hired http://www.SimplyHired.comMatt@simplyhired.com @ simplymattbaum 4
  • 5. The future is already here –its just not evenly distributed.– William Gibson in The Economist, Dec 4, 2003
  • 6. A (somewhat incomplete) Timeline of Social Media
  • 7. INTRODUCTIONWhat is social media?
  • 8. It’s aboutconversations…
  • 9. Not about who can makethe most noise
  • 10. Companies don’t control it…
  • 11. People do
  • 12. MARKET TRENDSWhy should we care?
  • 13. REASON #1 2/3 of the global Internet population use social networks
  • 14. The rise of the social web600M+ Registered Users 100M+ Registered Users143M+ Monthly Visitors (U.S.) 20M+ Monthly Visitors (U.S.)600M+ Monthly Visitors (worldwide) 45M+ Monthly Visitors (worldwide)600K+ Daily New Members 100K+ Daily New Members 200M+ Registered Users 29M+ Monthly Visitors (U.S.) 84M+ Monthly Visitors (worldwide) 460K+ Daily New Members
  • 15. 200,000,000minutes spent on Facebook daily
  • 16. The first 5 years 2004 2008February 2004 to Facebook begins at Harvard, and February 2008 to Facebook is translated into more than January 2005 expands to a few universities at a time. January 2009 40 languages. The fastest-growing group of members is people over 35.
  • 17. 100,000,000 LinkedIn Members
  • 18. 12% of the U.S. population usesTwitter
  • 19. 140,000,000the number of tweets sent each day
  • 20. Companies with the highest followers on Twitter Google 3,200,000+ NBA 2,600,000+ Whole Foods 1,900,000+ Zappos 1,800,000+ JetBlue 1,600,000+ Starbucks 1,500,000+
  • 21. REASON #2 More people read blogs than newspapers
  • 22. 200,000,000number of blogs on the web
  • 23. There’s a blog foreveryone and everything…
  • 24. Blog Home Page: Web Analytics Demystified
  • 25. Niche Audiences Add Up 180,000+ readers 125,000+ readers 45,000+ readers 35,000+ readers Nurse Education 7,000+ readers
  • 26. TIPSWhat does this mean for recruiting?
  • 27. Recruiting ImpactJob search and socialnetworks converge
  • 28. Social Job Search 8 million 600 millionjob listings friends
  • 29. Friends appearnext to each job listing
  • 30. Most want to be social but don’t know how So What Can You Do? Intuit Proprietary & Confidential
  • 31. Create profiles that attract talent - before Intuit Proprietary & Confidential
  • 32. Create profiles that attract talent - after Intuit Proprietary & Confidential
  • 33. LinkedIn Instructions - Profile applicants35 Intuit Proprietary & Confidential
  • 34. Select your LinkedIn user name Create public profile URL • www.linkedin.com • Profile • Edit My Profile • Public Profile • Customize your URL • Enter chosen name (LI will check for availability) • Set Address Intuit Proprietary & Confidential
  • 35. Find your profile on LinkedIn thru Google Intuit Proprietary & Confidential
  • 36. Join appropriate groups and introduce yourself • Click “groups” • Click “your groups” Click • Click “groups directory” reorder groups • Enter keywords for groups you are looking for (i.e. “Intuit Careers”) • Click “join” • Select how often you want to receive email updates • After you have joined 50 groups (you will go over 50 if you manage groups) • Click “reorder” • Select “Intuit Careers” as #1 Jobs Tab – all paid LI jobs, Career Discussion – more postings38 Intuit Proprietary & Confidential
  • 37. Make your Facebook profile visible but private Talk about your group – use skill words Bio –highlightwhat you do List Your Websites Intuit Proprietary & Confidential
  • 38. Facebook Recommendations for your profile40 Intuit Proprietary & Confidential
  • 39. Select your Facebook user name41 Intuit Proprietary & Confidential
  • 40. Facebook profile view for friends Intuit Proprietary & Confidential
  • 41. Facebook profile view for non friends They don’t need to be your friendThey just need to know what you do and how to connect Intuit Proprietary & Confidential
  • 42. Create profiles that attract talent - Twitter Account Settings Profile Settings44 Intuit Proprietary & Confidential
  • 43. Google is now a “verb” which means people are using it to search – shouldn’t you be found? Intuit Proprietary & Confidential
  • 44. Create a Blog Blogspot – 5th most searched website in the world – June 2011 Intuit Proprietary & Confidential
  • 45. Create your social media signature line Gail Houston∙ Social Media Program Manager / Recruiter Leslie Mason ∙ Senior Recruiter Intuit ∙ Intuit Careers ∙214.387.2000 gail_houston@intuit.com ∙ leslie_mason@intuit.com Find Intuit on: Facebook ∙ LinkedIn ∙ Twitter ∙ YouTube ∙ Slideshare Renaming Naming a Hyperlink Copy the URL you want to rename – www.intuitcareers.com Right click on the URL Click Edit Hyperlink Text to Display (at the top) – this is what you are naming your Hyperlink – in our case Intuit Careers Address (at the bottom) – this should contain your URL address Intuit Proprietary & Confidential
  • 46. Time for your Questions Metrics are Easy! – Analytics? Now We’re April 29, 2009 SHRM Staffing Management Conference & Exposition 48
  • 47. How to learn more about Intuit Careers Join: Intuit Careers on YouTube - www.youtube.com/intuitcareers Intuit Careers on Facebook - www.facebook.com/intuitcareers Intuit On LinkedIn - http://www.linkedin.com/company/intuit/careers Intuit Careers LinkedIn Group - http://www.linkedin.com/groups?mostPopular=&gid=2435394 Intuit Careers Slideshare - http://www.slideshare.net/intuitcareers Follow: @intuitcareers – Intuit Careers Twitter ID @ghouston – Gail Houston – Social Media Program Manager - Recruiter @leslie12002 – Leslie Mason – Right Talent – Senior Recruiter Intuit Proprietary & Confidential
  • 48. About• The leading search engine for jobs• Aggregate jobs from thousands of sources across the web• Largest job database with 8 million jobs worldwide• Sites in 23 countries and 12 languages• Distributes jobs to a network of 10,000 partners• Network audience of 22+ million people* each month• Key partnerships:*Source: Internal metrics verified with third parties (Google Analytics and Quantcast) Intuit Proprietary & Confidential
  • 49. Thank you for joining us!The presentation and recording will be made available on RecruitingTrends.com 51

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