http://www.recruitingtrends.com/effective-social-media-recruiting                                                         ...
Sponsored By:    Metrics are Easy! – Analytics?                       Now We’re                                 April 29, ...
Tips for using your Control Panel• Audio Mode•How to ask a Question•Grab Tab                                    3
Gail Houston, Social Media Program ManagerIntuit http://intuitcareers.com/Gail_Houston@intuit.com @ghoustonLeslie Mason, S...
The future is already here –its just not evenly distributed.– William Gibson in The Economist, Dec 4, 2003
A (somewhat incomplete) Timeline of Social Media
INTRODUCTIONWhat is  social media?
It’s aboutconversations…
Not about who can makethe most noise
Companies don’t control it…
People do
MARKET TRENDSWhy should we    care?
REASON #1   2/3 of the global Internet population   use social networks
The rise of the social web600M+               Registered                    Users                      100M+              ...
200,000,000minutes spent on Facebook daily
The first 5 years                   2004                                                          2008February 2004 to   F...
100,000,000 LinkedIn Members
12% of the U.S. population usesTwitter
140,000,000the number of tweets sent each day
Companies with the highest followers on Twitter       Google                  3,200,000+       NBA                     2,6...
REASON #2     More people read blogs     than newspapers
200,000,000number of blogs on the web
There’s a blog foreveryone and everything…
Blog Home Page: Web Analytics Demystified
Niche Audiences    Add Up              180,000+ readers              125,000+ readers              45,000+ readers        ...
TIPSWhat does this mean for       recruiting?
Recruiting ImpactJob search and socialnetworks converge
Social Job Search 8 million                 600 millionjob listings                 friends
Friends appearnext to each job     listing
Most want to be social but don’t know how            So What Can You Do?               Intuit Proprietary & Confidential
Create profiles that attract talent - before                    Intuit Proprietary & Confidential
Create profiles that attract talent - after                 Intuit Proprietary & Confidential
LinkedIn Instructions - Profile          applicants35                     Intuit Proprietary & Confidential
Select your LinkedIn user name                        Create                        public                        profile ...
Find your profile on LinkedIn thru Google                   Intuit Proprietary & Confidential
Join appropriate groups and introduce yourself                                                     •   Click “groups”     ...
Make your Facebook profile visible but private        Talk about        your group        – use skill          words  Bio ...
Facebook Recommendations for your profile40               Intuit Proprietary & Confidential
Select your Facebook user name41             Intuit Proprietary & Confidential
Facebook profile view for friends                Intuit Proprietary & Confidential
Facebook profile view for non friends          They don’t need to be your friendThey just need to know what you do and how...
Create profiles that attract talent - Twitter       Account Settings                                       Profile Setting...
Google is now a “verb” which means people are using it to search – shouldn’t you be found?                                ...
Create a Blog      Blogspot – 5th most searched website in the world – June 2011                            Intuit Proprie...
Create your social media signature line    Gail Houston∙ Social Media Program Manager / Recruiter    Leslie Mason ∙ Senior...
Time for your Questions         Metrics are Easy! – Analytics?                                           Now We’re        ...
How to learn more about Intuit Careers                                          Join:         Intuit Careers on YouTube - ...
About• The leading search engine for jobs• Aggregate jobs from thousands of sources  across the web• Largest job database ...
Thank you for joining us!The presentation and recording will be made    available on RecruitingTrends.com                 ...
Recruiting trends   creating social profiles to attract top talent
Recruiting trends   creating social profiles to attract top talent
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Recruiting trends creating social profiles to attract top talent

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Intuit and SimplyHired talk about using Social Media to Attract Top Talent.

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Recruiting trends creating social profiles to attract top talent

  1. 1. http://www.recruitingtrends.com/effective-social-media-recruiting 1
  2. 2. Sponsored By: Metrics are Easy! – Analytics? Now We’re April 29, 2009 SHRM Staffing Management Conference & Exposition 2
  3. 3. Tips for using your Control Panel• Audio Mode•How to ask a Question•Grab Tab 3
  4. 4. Gail Houston, Social Media Program ManagerIntuit http://intuitcareers.com/Gail_Houston@intuit.com @ghoustonLeslie Mason, Senior RecruiterIntuit http://intuitcareers.com/Leslie_Mason@intuit.com @leslie12002Matt Baum, Inside Sales ManagerSimply Hired http://www.SimplyHired.comMatt@simplyhired.com @ simplymattbaum 4
  5. 5. The future is already here –its just not evenly distributed.– William Gibson in The Economist, Dec 4, 2003
  6. 6. A (somewhat incomplete) Timeline of Social Media
  7. 7. INTRODUCTIONWhat is social media?
  8. 8. It’s aboutconversations…
  9. 9. Not about who can makethe most noise
  10. 10. Companies don’t control it…
  11. 11. People do
  12. 12. MARKET TRENDSWhy should we care?
  13. 13. REASON #1 2/3 of the global Internet population use social networks
  14. 14. The rise of the social web600M+ Registered Users 100M+ Registered Users143M+ Monthly Visitors (U.S.) 20M+ Monthly Visitors (U.S.)600M+ Monthly Visitors (worldwide) 45M+ Monthly Visitors (worldwide)600K+ Daily New Members 100K+ Daily New Members 200M+ Registered Users 29M+ Monthly Visitors (U.S.) 84M+ Monthly Visitors (worldwide) 460K+ Daily New Members
  15. 15. 200,000,000minutes spent on Facebook daily
  16. 16. The first 5 years 2004 2008February 2004 to Facebook begins at Harvard, and February 2008 to Facebook is translated into more than January 2005 expands to a few universities at a time. January 2009 40 languages. The fastest-growing group of members is people over 35.
  17. 17. 100,000,000 LinkedIn Members
  18. 18. 12% of the U.S. population usesTwitter
  19. 19. 140,000,000the number of tweets sent each day
  20. 20. Companies with the highest followers on Twitter Google 3,200,000+ NBA 2,600,000+ Whole Foods 1,900,000+ Zappos 1,800,000+ JetBlue 1,600,000+ Starbucks 1,500,000+
  21. 21. REASON #2 More people read blogs than newspapers
  22. 22. 200,000,000number of blogs on the web
  23. 23. There’s a blog foreveryone and everything…
  24. 24. Blog Home Page: Web Analytics Demystified
  25. 25. Niche Audiences Add Up 180,000+ readers 125,000+ readers 45,000+ readers 35,000+ readers Nurse Education 7,000+ readers
  26. 26. TIPSWhat does this mean for recruiting?
  27. 27. Recruiting ImpactJob search and socialnetworks converge
  28. 28. Social Job Search 8 million 600 millionjob listings friends
  29. 29. Friends appearnext to each job listing
  30. 30. Most want to be social but don’t know how So What Can You Do? Intuit Proprietary & Confidential
  31. 31. Create profiles that attract talent - before Intuit Proprietary & Confidential
  32. 32. Create profiles that attract talent - after Intuit Proprietary & Confidential
  33. 33. LinkedIn Instructions - Profile applicants35 Intuit Proprietary & Confidential
  34. 34. Select your LinkedIn user name Create public profile URL • www.linkedin.com • Profile • Edit My Profile • Public Profile • Customize your URL • Enter chosen name (LI will check for availability) • Set Address Intuit Proprietary & Confidential
  35. 35. Find your profile on LinkedIn thru Google Intuit Proprietary & Confidential
  36. 36. Join appropriate groups and introduce yourself • Click “groups” • Click “your groups” Click • Click “groups directory” reorder groups • Enter keywords for groups you are looking for (i.e. “Intuit Careers”) • Click “join” • Select how often you want to receive email updates • After you have joined 50 groups (you will go over 50 if you manage groups) • Click “reorder” • Select “Intuit Careers” as #1 Jobs Tab – all paid LI jobs, Career Discussion – more postings38 Intuit Proprietary & Confidential
  37. 37. Make your Facebook profile visible but private Talk about your group – use skill words Bio –highlightwhat you do List Your Websites Intuit Proprietary & Confidential
  38. 38. Facebook Recommendations for your profile40 Intuit Proprietary & Confidential
  39. 39. Select your Facebook user name41 Intuit Proprietary & Confidential
  40. 40. Facebook profile view for friends Intuit Proprietary & Confidential
  41. 41. Facebook profile view for non friends They don’t need to be your friendThey just need to know what you do and how to connect Intuit Proprietary & Confidential
  42. 42. Create profiles that attract talent - Twitter Account Settings Profile Settings44 Intuit Proprietary & Confidential
  43. 43. Google is now a “verb” which means people are using it to search – shouldn’t you be found? Intuit Proprietary & Confidential
  44. 44. Create a Blog Blogspot – 5th most searched website in the world – June 2011 Intuit Proprietary & Confidential
  45. 45. Create your social media signature line Gail Houston∙ Social Media Program Manager / Recruiter Leslie Mason ∙ Senior Recruiter Intuit ∙ Intuit Careers ∙214.387.2000 gail_houston@intuit.com ∙ leslie_mason@intuit.com Find Intuit on: Facebook ∙ LinkedIn ∙ Twitter ∙ YouTube ∙ Slideshare Renaming Naming a Hyperlink Copy the URL you want to rename – www.intuitcareers.com Right click on the URL Click Edit Hyperlink Text to Display (at the top) – this is what you are naming your Hyperlink – in our case Intuit Careers Address (at the bottom) – this should contain your URL address Intuit Proprietary & Confidential
  46. 46. Time for your Questions Metrics are Easy! – Analytics? Now We’re April 29, 2009 SHRM Staffing Management Conference & Exposition 48
  47. 47. How to learn more about Intuit Careers Join: Intuit Careers on YouTube - www.youtube.com/intuitcareers Intuit Careers on Facebook - www.facebook.com/intuitcareers Intuit On LinkedIn - http://www.linkedin.com/company/intuit/careers Intuit Careers LinkedIn Group - http://www.linkedin.com/groups?mostPopular=&gid=2435394 Intuit Careers Slideshare - http://www.slideshare.net/intuitcareers Follow: @intuitcareers – Intuit Careers Twitter ID @ghouston – Gail Houston – Social Media Program Manager - Recruiter @leslie12002 – Leslie Mason – Right Talent – Senior Recruiter Intuit Proprietary & Confidential
  48. 48. About• The leading search engine for jobs• Aggregate jobs from thousands of sources across the web• Largest job database with 8 million jobs worldwide• Sites in 23 countries and 12 languages• Distributes jobs to a network of 10,000 partners• Network audience of 22+ million people* each month• Key partnerships:*Source: Internal metrics verified with third parties (Google Analytics and Quantcast) Intuit Proprietary & Confidential
  49. 49. Thank you for joining us!The presentation and recording will be made available on RecruitingTrends.com 51
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