Apple & Dell both offer personal computers (products), but with different platforms. They offer technical support & customer service for their computers (services). Products & services are both offered in their stores & on-line (channel). Their personnel are trained to best suit the customer’s needs. They each have different images: while Apple products focus on innovation & novelty, Dell products mostly cater to customization to suit customer’s needs.
9. Apple differentiates itself from Dell in terms of its
10. The following attributes are PODs of McDonalds from Jollibee, except