The 12 types of advertising 1 4 review
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

The 12 types of advertising 1 4 review

on

  • 842 views

 

Statistics

Views

Total Views
842
Views on SlideShare
165
Embed Views
677

Actions

Likes
0
Downloads
2
Comments
0

4 Embeds 677

http://jadekite.com 402
http://soph.jadekite.com 240
http://www.soph.jadekite.com 30
http://soph.jadekite.com. 5

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The 12 types of advertising 1 4 review Presentation Transcript

  • 1. The 12 types of Advertising REVIEW OF TYPES 1 - 4
  • 2. Here’s what we’ve learned so far:  Donald Gunn was a Creative Director for Leo Burnett.  He developed 12 types, or “formats” of advertising.  The “hard sell” technique uses repetition and tries to pressure viewers into buying a product.  The “soft sell” uses suggestions to try to persuade viewers to buy a product.
  • 3. Here’s what we’ve learned so far:  “Demo” shows a product and what it does.  “Show the problem” tells viewers about how the product can solve a problem and make their lives better.  “Symbolize the problem” turns the problem into a symbol, analogy, or an exaggeration.  “Symbolize the benefits” exaggerates the benefits that users can get from the product.
  • 4. Which is which? Ginsu II Allegra Cornetto Dads Zicam Web Vet Litter Genie Broken