Weeks 3/4

1. 1 0 4 - W E E K 3
Sophomore English

2. Last Time - Focus Groups
Remember:
 Marketers conduct focus groups to find out what
customers want.
 In focus tests, researchers ask questions about
brands, attitudes, and cost.
 Some answers in focus tests are not helpful to
marketers.

3. Products that should have been focus grouped

4. Products that should have been focus grouped

5. Products that should have been focus grouped

6. Products that should have been focus grouped

7. Products that should have been focus grouped

8. Products that should have been focus grouped

9. Big Girls Don’t Cry - Fergie
 Real name: Stacey Ferguson
 acted on a TV show as a kid
 Pop Song
 From her first solo album,
“Duchess”
 #1 in the US
 Song was written before she
joined the Black Eyed Peas
 Independence
 Slower and quite thoughtful
about life and moving on.
Music Time

10. Ready to Listen?
 Get into your groups.
 Open each envelope
 Listen to each of the recordings
 Put the sentences in order

11. Expressions that signal
the topic
Expressions that signal
the Lecture Plan
 Today we’re going to talk
about…
 What I want to discuss
today is…
 I’ll give you an overview
of…
 Last time we discussed…,
and this week we’re going
to…
 In today’s class we’ll focus
on…
 There are a few things
we’ll be covering today…
 We’ll start out with…, and
then look at…
 I’ll be covering two areas
in today’s lecture…
 First, we’ll look at…,
then…,and finally we’ll
move on to…
Recognizing Lecture Language for Topic and Plan

12. Recognize
lecture
language for
topic and plan
 Read the lecture introduction on
page 6.
 Circle the topic
 Underline and label the lecture
language that signals the topic
and the lecture language that
signals the lecture plan.

13. Hi everyone. Good morning. Last week, if you
remember, we discussed advertising research - the
different types, such as motivation research and
studies of ad effectiveness. You should have it in your
notes. Well, this week we’re going to talk about
product research. There are a few different types, and
we won’t go into the all, but I’ll be covering two areas
that are the most popular - new product research, to
see if people are interested in a new product that’s
being planned, and competitive product studies,
products that compete with the product your
company sells. The second one will be really useful for
your final class project.
Lecture Language for the topic
Lecture Language for the plan
topic

14. Listen for the
topic and plan
 Listen to the introductions of the
different lectures again. First, listen
to each introduction, and write down
the topic lecture language and the
topic.
 Listen again and write down the
lecture language that signals a plan,
and then the plan.

15. 1. Topic lecture language: In today’s class,
we’ll focus on
Topic: Questions
Plan lecture language: I’ll be covering two
areas
Plan: Explain different question types; discuss
what types of questions work best with each
kind of research

16. 2. Topic lecture language: What I want to
discuss today is
Topic: the role of product image in
advertising.
Plan lecture language: first, we’ll look at . . .
then we’ll move on to
Plan: Product images in ads; how product
image connects to the target market

17. 3. Topic lecture language: I’ll give you an
overview of
Topic: world brands
Plan lecture language: We’ll start out
with…and then look at
Plan: Reasons for using; examples of
successful companies

18. Lecture Time
Wanna know what the midterm and final
tests are like?
1. Skim the lecture to and circle any words
you don’t know.
2. Listen and fill in the missing words. I will
play each section twice.
3. When you’re finished the lecture, work
together to answer the questions.