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Savmarketmk 2011
Savmarketmk 2011
Savmarketmk 2011
Savmarketmk 2011
Savmarketmk 2011
Savmarketmk 2011
Savmarketmk 2011
Savmarketmk 2011
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Savmarketmk 2011

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  • 1. 2011 ADVERTISING MEDIA KIT / MARKET
  • 2. MISSIONSAVEUR seeks out stories from around the globe that weave together culture, tradition, and people throughthe language of food. On every page the magazine honors a fundamental truth: cooking is one of the mostuniversal—and beautiful—means of human expression.AFFLUENT, EDUCATED, PROFESSIONALMale/Female .....................................................................40%/60%Median Age ........................................................................48Median HHI ........................................................................$111,348Post Graduate Study+ ......................................................24%Professional/Managerial .................................................43%INFLUENTIAL HOME COOKS & FOODIESAgainst the competitive set, SAVEUR ranks: INDEX#1 Cook for fun 2+ times/week ....................................323#1 Barbeque .....................................................................154#1 Entertain at home ......................................................170#1 Home cooking virtuosos ...........................................125#1 Influential consumers: Cooking ...............................216#2 Influential consumers: New food items .................348#2 Family/friends often ask for and trust my advice about cooking ..........................................171#3 Bake ..............................................................................177#3 Influential consumers: Grocery Shopping ..............191INFLUENTIAL HOME COOKS & FOODIES91% Agree: When I find a brand I like, I stick to it83% Agree:If a product is made by a company I trust, I will buy it even if its more expensive77% Buy based on quality, not price73% Buy brands that reflect their style62% Willing to pay more for a prodcut that is environmentally safe60% Prefer products that offer the latest in new technologySource: MrI Spring 2010; Competitive Set: Bon Appetít, Food & Wine,Travel & Leisure, Conde Nast Traveler; SAVEUR is a P-Prototype
  • 3. 2011 EDITORAL CALENDARAdvertising in The Market allows you to access SAVEURs affluent readers who are highly engaged withthe magazine and passionate about food and travel. The Market also offers special advertising sections,featuring the best products and services for home cooks, culinary travelers, and food lovers.JANUARY/FEBRUARY AUGUST/SEPTEMBERSPECIAL ISSUE • THE SAVEUR 100 Culinary Travel: A worldwide guide to authentic, hands-on SPACE CLOSING 11/05/10 eperiences. Readers can indulge their passion for travel and MATERIALS CLOSING 11/09/10 cuisine while they explore new destinations. ON SALE DATE 12/28/10 SPACE CLOSING 06/06/11 MATERIALS CLOSING 06/08/11MARCH ON SALE DATE 07/26/11Culinary Travel: A worldwide guide to authentic, hands-onexperiences. Readers can indulge their passion for travel and OCTOBERcuisine while they explore new destinations. Culinary Education: A look at the finest and most well-respected SPACE CLOSING 01/03/11 sources of education in the culinary world. MATERIALS CLOSING 01/05/11 SPACE CLOSING 08/01/11 ON SALE DATE 02/22/11 MATERIALS CLOSING 08/03/11 ON SALE DATE 09/20/11APRILSPECIAL ISSUE • SANDWICHES NOVEMBER SPACE CLOSING 02/07/11 MATERIALS CLOSING 02/09/11 Gourmet Gift Guide: Holiday entertaining essentials and ON SALE DATE 03/29/11 unique gift ideas for food lovers. SPACE CLOSING 08/29/11MAY MATERIALS CLOSING 08/31/11Culinary Education: A look at the finest and most well-respected ON SALE DATE 10/18/11sources of education in the culinary world. SPACE CLOSING 03/07/11 DECEMBER MATERIALS CLOSING 03/09/11 Gourmet Gift Guide: Holiday entertaining essentials and ON SALE DATE 04/26/11 unique gift ideas for food lovers. SPACE CLOSING 10/03/11JUNE/JULY MATERIALS CLOSING 10/05/11SPECIAL ISSUE • AMERICAN BBQ ON SALE DATE 11/22/11Outdoor Grilling: A guide to products, tools, and specialtyfoods any master-griller would be inspired by. SPACE CLOSING 04/11/11 MATERIALS CLOSING 04/13/11 ON SALE DATE 05/31/11 Dates and editorial contents are subject to change.
  • 4. 2011 MARKET RATESEFFECTIVE ISSUE DATE: JANUARY/FEBRUARY 2011RATE BASE: 325,000 1X 4X 9X1/4 PAGE UNITS (LOGO INCLUDED)COST PER INSERTION……………………………………………………………………………………$4,648 $4,186 $2,9581/8 PAGE UNITSCOST PER INSERTION……………………………………………………………………………………$2,813 $2,532 $1,788 1/4 PAGE AD 1/8 PAGE ADFOR MORE INFORMATION, CONTACT:Laurie Sanders407.571.4541Laurie.Sanders@bonniercorp.comCosts listed as net. All rates subject to change.Last updated 10/10
  • 5. 2011 SHOPPING BASKET RATESEFFECTIVE ISSUE DATE: JANUARY/FEBRUARY 2011RATE BASE: 325,000 1X 4X 9XFOUR COLOR1/3 Page ........................................................................................................................... $10,093 ............... $9,074 ..................$8,5801/6 Page ........................................................................................................................... $5,335 ................. $4,804 .................$4,5391/12 Page .......................................................................................................................... $3,026 ................. $2,730..................$2,5631/24 Page ......................................................................................................................... $1,679 .................. $1,508 ..................$1,430FOR MORE INFORMATION, CONTACT:Laurie Sanders407.571.4541Laurie.Sanders@bonniercorp.comCosts listed as net. All rates subject to change.Last updated 10/10 SAVEUR SHOPPING BASKET PAGE
  • 6. 2011 MARKE T & SHOPPING BASKE T SPECSTHE MARKET AD SIZES AND MECHANICAL SPECS1/4 PAGE UNIT: Please provide 50-65 words of copy, telephone number and web site plus one high-resolution (300 dpi) horizontal photograph, and logo.1/8 PAGE UNIT: Please provide 25-35 words of copy, telephone number and web site plus one high-resolution (300 dpi) vertical photograph.A final layout of your ad will be returned to you via email. Please forward materials to Courtney.Janka@bonniercorp.comTHE SHOPPING BASKET MECHANICAL SPECS AD SIZESSupplied materials that do not comply with the following SIZE OF AD WIDTH HEIGHTspecifications will be corrected and the advertiser billed for therequired production. 1 ⁄3 square 5 4.8AD SIZES: All ads must be created to exact size specifications 1 ⁄3 vertical 2.45 9.75listed on the rate card or will incur charges for resizing. 1 ⁄6 horizontal 5 2.3REQUIRED FORMAT: PDF/X-1a format is the required file format 1 ⁄6 vertical 2.45 4.8for submission. When preparing PDF/X-1a files, careful attentionmust be paid to ensure they are properly created and will 1 ⁄12 square 2.45 2.3reproduce correctly. Please see Adobe.com/products/acrobat/ 1 ⁄24 horizontal 2.45 1pdfs/pdfx.pdf for guidelines and instructions. Files should conformto SWOP guidelines, and total ink density should not exceed All marks should be offset at least 1.25" from trim All ads supplied must300%. View specifications online at www.swop.org. be CMYK. For ads requiring spot color, please contact your productionMEDIA TRANSFER: CD-ROM, DVD *ELECTRONIC manager for specificationsTRANSMISSIONSAd files can be delivered via our Ad Portal at adportal.bonniercorp.com. For ads supplied electronically, advertiser must supplyan additional content proofing file. If one is not supplied, a ADVERTISING SPECIFICATIONSconfirmation PDF proof will be sent to advertiser for approval and MAGAZINE TRIM SIZE ...............................................................87⁄8” X 107⁄8”an Epson proof will be made for full page ads and spreads, and SPREAD TRIM SIZE ......................................................................173⁄4” X 107⁄8”additional charges may apply. We do not accept ads via e-mail.Electronic files are stored for one year only, unless otherwise SPREAD SAFETY SIZE .................................................................171⁄4” X 103⁄8”requested in writing. SPREAD GUTTER SAFETY .........................................................1⁄4” per page BINDING METHOD......................................................................PerfectINSERTS: Consult your advertising representative. Production,design and prepress services are available; rates upon request. PRINTING METHOD ....................................................................Web offset, 4-colorBINDING: Perfect Bound, Jog: to Foot. 2011 CLOSING DATESSHIPPING ADDRESS AD CLOSE MATERIAL ON SALE ISSUE DATE DATE DUE DATEBonnier CorporationSAVEUR Magazine JANUARY/FEBRUARY 11/05/10 11/09/10 12/28/10ATTN: Courtney Janka MARCH 01/03/11 01/05/11 02/22/11460 N. Orlando Ave., Suite 200 APRIL 02/07/11 02/09/11 03/29/11Winter Park, FL 32789 MAY 03/07/11 03/09/11 04/26/11407.571.4798 JUNE/JULY 04/11/11 04/13/11 05/31/11 AUGUST/SEPTEMBER 06/06/11 06/08/11 07/26/11 OCTOBER 08/01/11 08/03/11 09/20/11 NOVEMBER 08/29/11 08/31/11 10/18/11 DECEMBER 10/03/11 10/05/11 11/22/11
  • 7. ONLINE ADVER TISINGSAVEUR.com attracts an affluent, luxury user that is passionate about food and travel. Our users look to usfor in-depth, trustworthy content that is rich in experience and authenticity. As a partner of SAVEUR.com,you can build awareness and drive visitation amongst this influential target.SAVEUR editors carefully curate SAVEUR.com with aggregate content from around the world. Whether its finding themost authentic tamale recipe, the best travel guide of San Francisco, or an exclusive feature from a writer on the bestvineyards of South Africa, you can find the best food journalism from around the world on SAVEUR.com.SAVEUR.COM VISITORSAVEUR.com attracts an active and engaged audience ofaffluent consumers every month.Male/Female ........................................... 31%/69%Age 18-49 ............................................... 48%Average HHI ............................................ $142,700Post-Graduate Degree ............................... 42%Spent 15+ Minutes on SAVEUR.com ............. 62%Average number of minutes spent ............... 15Source: 2009 Reader Engagement Study, Walker CommunicationSAVEUR.COM TRAFFICOur site has been growing at an impressive rate, which has onlyincreased with the sites relaunch in August 2009.Average unique visitors ....................... 296,678* ..... (+62% YOY)Average page views ............................ 2.2 MM* ..... (+69% YOY)Enewsletter subscribers ....................... 124,558+** .. (+69% YOY)Custom email subscribers .................... 110,000+ .... (+187% YOY)*Omniture (Jan 09-Spe 09 vs. Jan 10-Sep 10)**Silverpop (Sep 10) SAVEUR.COM HOMEPAGE
  • 8. ONLINE ADVER TISINGSAVEUR.com offers multiple opportunities to customize your brand message and connect directly with our growingonline audience. Each option aligns your brand with SAVEURs digital content while driving traffic to your website.BANNER ADS 300x250 728x90 160x600These ads can target specific sections of SAVEUR.com or can be ROS(run-of-site). We offer rich media and geo-targeting capabilities as well.Rate Card CPM=$25 (e.g. $20,000 for 800,000 impressions)BANNER AD DESIGNSSAVEUR can design custom ad units for your brand using your assets andlinking to your website.Cost varies based on needs.THE MENU ONLINESAVEUR.coms promotions and contest page featuring cant-miss offers. Alisting includes a photo, 50 words of copy, and your URL.$4,000 / One-month listingMARKETPLACE PROFILEBe part of SAVEURs online directory of your favorite products and services. Aprofile includes your company bio, product information, a photo, and a link.$2,500 / Six-month profileCUSTOM EMAILSent to 110,000+ opt-in subscribers, the email can be customized and drivequalified traffic to your website.$10,000 / Custom EmailENEWSLETTER SPONSORSHIPSent to 124,000 opt-in subscribers, driving them to SAVEUR.com to viewnewly added content. Your brand can have 100% share of voice with a160x600 banner plus a 100x100 spotlight featuring 20 words of copy and aphoto presented in a style similar to edit.$5,000 / eNewsletter*All rates are subject to change pending increases in list size. The CPMs proposed in the media plan presented here DONOT include RIch Media fees, or any incremental cost(s) that are or could be associated with the delivery of the campaign. EXAMPLE OF SAVEUR.COM WEEKLY NEWSLETTER

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