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Gd Market Print Mk11

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Amazing New Special Sections!!

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    Gd Market Print Mk11 Gd Market Print Mk11 Document Transcript

    • event opportunities 2011 market media kit 1
    • event opportunities garden design is the future of the home: a new era in which the boundary between indoors and outdoors is erased, and nature is an integral part of sophisticated design. every issue is a meeting place for a new generation of professionals and enthusiasts from all over the world who have an intimate connection to the natural environment and a distinctive sense of style. garden design looks at the home not as a mere showcase for material things, but as an ever-changing expression of the people who live in it. snapshot ratebase ......................................................................... 250,000 Frequency ........................................................................ 7x/year established .......................................................................... 1994 subscribers ...........................................................................96% audience Garden desiGn GardendesiGn.com Male/Female...................................... 35%/65% 39%/61% Median age .......................................... 52 53 Median hhi ..................................... $141,318 $135, 621 home owners....................................... 96% 96% Median net Worth .............................. $623,584 $600, 787 Source: MMR 2010, HOH $100,000+ 2
    • editorial highlights g a r d en d es i g n d epa rt M en t s hothouse edible a lively, eye-catching, ever changing tips on cultivating heirloom fruits roundup of news from the worlds and vegetables; advice on planting of gardening, landscape design, herbs; lots of great recipes; even horticulture, home design, and instructions for making your own more: from new products to awards garden-sourced cocktail bitters and competitions to travel opportunities to liqueurs. exhibitions and beyond. profile grow Behind all great gardens are fascinating celebrating the pleasures and personalities, and this is where we tell possibilities of a single kind of plant, their stories, whether it’s a close up delivering the gratifying level of detail look at a groundbreaking sustainable and thoroughness that is a hallmark of landscape pioneer or an intimate the new garden design. portrait of an inspiring home gardener. vista almanac garden design honors the literary, This is garden design’s community artistic, and emotional aspects of forum, a space in which readers can gardening as much as it does hands-on share pictures of their gardens, convey advice. garden news from wherever they happen to live, seek advice (and give it), know and offer lively first-person anecdotes on the pleasures of gardening. This is our back-to-basics, how-to boil-water, from-the-ground-up advice section, designed to provide improving beginning or aspiring gardeners with here, we provide hands-on tips and the motivation they need to start a new tools for upgrading and maintaining project. the bones of the home and garden: architectural innovations, new style technologies, and breakthroughs in sustainable hardscaping. our style section is guided by the principle that the boundary between indoor and outdoor is fluid. Thus, our muse notion of style encompasses furniture, our back page is devoted to a single, fabric, and wallpaper as much as plants, evocative image or thought that trees, and landscaping. epitomizes the wise old axiom “nature is the muse of all gardeners.” entertaining provides readers real-world advice on how to make their outdoor space the perfect setting for dinner parties, cocktail parties, brunches, picnics, and more. and it shows them how to bring a garden-like feel to indoor living spaces. 3
    • 2011 editorial calendar January/FeBruary July/august unique Ferns: the essential guide * The Freshest ideas for garden-to- special Feature: The garden at night! includes plants, designs schemes, table eating * The timeless elegance of Wrought-iron Furniture * The and other resources for Bringing out your garden’s nocturnal glories * splendor of victorian glasshouses and conservatories * rediscovering natural Beauty: The skin-rejuvenating Wonders of succulents * travel cut glass * Why We love Black Flowers and other dusky Jewels * special: The secret garden paradises of Buenos aires * inside out: natural Beauty: our Favorite herbal soaps, Body products, and More * new york interior designer Jennifer post takes on the garden * great destination Marfa: The hidden treasures of texas’ art Mecca itineraries: a tour of philadelphia’s Famed Window Boxes * splendor in the grass: reviving the art of the picnic * garden-to-table: a chef ’s ad close ............................................ 11/09/2010 ultimate summer tomato sandwich; PLUS: perfect grilled vegetables, Materials due ...................................... 11/19/2010 the Best Kinds of Wood for Barbecuing, and more on sale ..............................................01/04/2011 ad close ............................................ 05/04/2011 Materials due ...................................... 05/06/2011 on sale .............................................. 06/28/2011 March style preview! The Best new Finds, from plants and Furniture to tableware and lighting; PLUS: The Boldest design innovations for your garden * sep teMBer/octoBer transforming your home with indoor trees: a complete guide * Brand- new Blooms: 2011’s prize roses * perfect potting tables * The rabbit’s the tree issue! appreciating, conserving, and cultivating guide to your garden: Failsafe Bunny-proofing strategies america’s greatest species * Below the Branches: the Beauty of Bark, and how to Make the Most of it * travel special: The World’s Most ad close ............................................ 01/10/2011 romantic tree-lined allées * The art of espalier: Mastering the craft Materials due ...................................... 01/12/2011 of training trees * PLUS: garden-to-table: a Farm-Market tribute, on sale .............................................. 03/01/2011 from autumn Fruit tarts to stylish Market Baskets and More ad close ............................................ 07/08/2011 Materials due ...................................... 07/12/2011 april on sale ..............................................08/30/2011 The Big garden challenge: seasoned experts tackle the toughest problems * inside out: interior designers on outdoor style * travel special: The transcendent Beauty of Kyoto * Making the Mud room your Favorite place in the house * great itineraries: The ultimate noveMBer/deceMBer hudson river valley garden tour * resources: our Favorite nurseries in american heroes: a special Feature celebrating the country’s Most the u.s. * how to Throw a sumptuous garden-Themed dinner party innovative and inspiring horticulturalists, landscape architects, and home gardeners * american classics: achieving old-Fashioned ad close ............................................ 02/04/2011 comforts in the Modern garden * Wildflower special: how to Make Materials due ...................................... 02/08/2011 Them Thrive; plus: a visual homage to the Wildflowers of provence on sale .............................................. 03/29/2011 garden scents: The sensory pleasures of lavender, roses, and More inside out: a special holiday edition Featuring interior designer Thomas Jayne * travel special: southern italy’s Winter gardens May/June ad close ............................................ 09/01/2011 island style: Making your home a Four-star resort * surprising ideas Materials due ...................................... 09/06/2011 for creating outdoor sport and recreation areas * The natchez trace: on sale .............................................. 10/25/2011 a trip through the south’s hidden eden * entertaining special: a garden cocktail party, including the Freshest drink ideas * The power of single-color design Themes, indoors and out ad close ............................................ 03/14/2011 Materials due ...................................... 03/16/2011 on sale .............................................. 05/03/2011 Garden Design reserves the right to make any changes and additions. The editorial calendar is updated as needed. 4
    • 2011 MarKet calendar 2011 M a rKe t ca len da r July/august advertising in the Market allows you to reach garden design’s affluent readers who market special section: outdoor living are highly engaged with the magazine and passionate about indoor and outdoor Building an outdoor oasis for the entire family with unique and design. garden design Market also offers special advertising sections, featuring the comfortable garden structures. Featuring pergolas, trellises, greenhouses, best products for designing, planting, decorating and entertaining at home and in conservatories, arbors, jungle gyms, playhouses and more. the garden. market special section: garden-to-table January/FeBruary planning and preparing for the new season with a showcase of flowers, edible plants, tools and accessories, garden art, décor and more. market special section: outdoor living ad close ............................................. 05/04/2011 Building an outdoor oasis for the entire family with unique and comfortable garden structures. Featuring pergolas, trellises, greenhouses, Materials due ..................................... 05/06/2011 conservatories, arbors, jungle gyms, playhouses and more. on sale ............................................... 06/28/2011 ad close ............................................. 11/09/2010 Materials due ..................................... 11/19/2010 sep teMBer/octoBer on sale ............................................... 01/04/2011 market special section: design showcase planning and preparing for the new season with a showcase of flowers, March edible plants, tools and accessories, garden art, décor and more. market special section: spring spotlight ad close ............................................. 07/08/2011 planning and preparing for the new season with a showcase of new Materials due ..................................... 07/12/2011 products, flowers, edible plants, tools and accessories, garden art, décor on sale ............................................... 08/30/2011 and more. market special section: garden-to-table noveMBer/deceMBer Bringing garden-fresh ingredients and seasonal flavors into the kitchen. market special section: design showcase Featuring edibles, herbs, composting, tableware, flowers, arden art, décor planning and preparing for the new season with a showcase of flowers, and more. edible plants, tools and accessories, garden art, décor and more. ad close ............................................. 01/10/2011 market special section: gift guide Materials due ..................................... 01/12/2011 planning and preparing for the new season with a showcase of flowers, on sale ............................................... 03/01/2011 edible plants, tools and accessories, garden art, décor and more. get in the seasonal spirit with inspired ideas for holiday giving and entertaining. april ad close ............................................. 09/01/2011 market special section: entertaining guide Materials due ..................................... 09/06/2011 creating an inviting indoor/outdoor space for guests with the best on sale ............................................... 10/25/2011 products for seasonal entertaining. Featuring edibles, furniture, kitchen & tabletop items, décor and more. ad close .............................................. 02/04/2011 Featured product Materials due ....................................... 02/08/2011 exclusive monthly positioning on sale ................................................ 03/29/2011 Within each Market special section, garden design will highlight one brand with featured product positioning and May/June bonus online exposure. your ¼-page ad will receive a custom-designed market special section: entertaining guide “Featured product” seal driving readers to gardendesign.com for creating an inviting indoor/outdoor space for guests with the best more information. online, your brand will receive a listing within the products for seasonal entertaining. Featuring edibles, furniture, kitchen popular products channel, including company information, images & tabletop items, décor and more. and a link to buy. additionally, your brand can present a limited-time special offer for garden design readers, which will be promoted in- ad close .............................................. 03/14/2011 book and online. Materials due ....................................... 03/16/2011 on sale ................................................ 05/03/2011 $1,000 net, plus ¼-page brand ad in special section This opportunity is available on a first-come, first-served basis. 2011 special section close dates are subject to change. 5
    • editorial teaM JaMes oseland Editorial Director James oseland has been the editorial director of garden design since 2010 and the editor-in-chief of saveur since 2006. during his time at saveur, the magazine won an asMe for best single-topic issue and more than 10 James Beard awards, among many other accolades. prior to his time at garden design and saveur, he was an editor at Vogue, Organic Style, and Mademoiselle. in 2006 his book, Cradle of Flavor: Home Cooking from the Spice Islands of Indonesia, Malaysia, and Singapore, was published; it went on to win awards from the James Beard Foundation and the international association of culinary professionals and was named one of the best books of that year by Time Asia, The New York Times, and Good Morning America. oseland has appeared extensively on american and european television, including The today show and Bravo’s top chef Masters, where he appears as a weekly judge; he is also a frequent guest on radio programs, including The splendid table. he is a lifelong, avid (some would say obsessive!) home gardener. WilliaM l. haMilton Editor-in-Chief William l. hamilton comes to garden design from ten years as a reporter and editor at The New York Times, where he covered style, design, and lifestyle trends. prior to The Times, hamilton was the editor-at-large at Martha Stewart Living and an editor at Elle Décor, Metropolitan Home, and Art & Antiques magazines. he was also publications editor at hart howerton, an international architecture and landscape architecture firm. hamilton is the author of Shaken and Stirred, a 2004 harpercollins book based on his cocktail columns in The New York Times, and Alone Together, a true story of a couple’s 40-year sojourn on a remote Maine island, published by Boxed Books in 2007. an urban farmer, hamilton spends his downtime in his garden in the heart of astoria, Queens, and travels by truck, a 1966 Ford F100 long-bed pickup. he also collects classic modernist furniture. The truck comes in handy for moving sofas. aWards Garden Writers Association 2010 winner: silver awards of achievement • overall product – Magazine: over 100K – sept/oct 2009 • Writing – Jenny andrews, “a change in the Weather,” March 2009 • photography – Jonathan Whittle, “Brazilian Bravura,” Jan/Feb 2009 • graphic design – donna reiss, “reading palms,” Jan/Feb 2009 2009 winner: silver awards of achievement • overall product – Magazine: over 100k – May 2008 • Writing – Jenny andrews, “good enough to eat,” Jul/aug 2008 • Writing – adrian Bloom, “living rivers,” March 2008 • photography – c. stickel & J. Whittle, “spanish treasure,” sept/oct 2008 • graphic design – donna reiss, “simple geometry,” sept/oct 2008 6
    • reader proFile garden design delivers a highly affluent, influential and sophisticated audience in-book and online. Garden desiGn GardendesiGn.com Male/Female ..................................................... 35% / 65% 39% / 61% age 18-49.................................................................. 42% 40% 25-54.................................................................. 61% 54% Median age ............................................................52 53 education college graduate+ .................................................. 52% 51% postgraduate degree ................................................ 21% 20% status home owners ....................................................... 96% 96% Married ............................................................... 87% 93% any Kids ............................................................. 37% 38% employment professional/Managerial............................................ 61% 59% any chief officers .................................................. 20% 15% personal income $100,000+ ............................................................ 29% 30% Median ............................................................. $70,616 $71,860 household income $150,000+ ............................................................ 43% 40% $200,000+ ............................................................ 18% 21% Median ............................................................ $141,318 $135,621 total asset value (inc. principle residence) $1,000,000+ .......................................................... 37% 30% Median net Worth .............................................. $623, 584 $600, 787 home value $500,000+ ............................................................ 23% 18% Median ............................................................ $355,295 $324,414 Source: MMR 2010, HOH $100,000+ 7
    • r at e s a n d s c h e d u l e s Market advertising partners have access to Garden Design’s highly affluent readers who are engaged with the magazine and view their homes—inside and out—as a creative expression of self. Garden Design will custom-build your ad using our stylishly Archie’s Island Furniture formatted ¼- and ⅛-page layouts. Premium Adirondack Furniture constructed with environmentally harvested Malaysian mahogany. market 2011 rates Known for our 28 stunning custom colors, our furniture is now available unfinished and in a standard color palette as well. Affordable pricing Four-color 1x 3x 4x 7x on these new options. Call for details or visit us online. 800-486-1183 ¼ page .......................... . . . . . . . . . . . . . . . $3,870 $3,795 $3,720 $3,565 www.archiesisland.com garden The Great Gardens of Scotland Full-Proof Roses ⅛ page .......................... . . . . . . . . . . . . . . . $2,540 $2,470 $2,435 $2,335 Garden more, see the in plants you r garden will market 2011 schedule Garden Superior Succulents Straight to Your issue For rock gardens, xeriscaping, drought-resistant plantings and more, see the space closing difference with Santa Rosa Gardens’ succulents. We specialize in plants you won’t normally find at your garden center or superstore, so your garden will Superior Succulents Straight to Your Garden For rock gardens, xeriscaping, drought-resistant plantings and more, see the materials closing on-sale difference with Santa Rosa Gardens’ succulents. We specialize in plants you won’t normally find at your garden center or superstore, so your garden will design Archie’s Island Furniture Premium Adirondack Furniture praes trudssis constructedVerazi environmentally with Nonpulta harvested Malaysian mahogany. s, ornamental shine like no other! Explore the largest availability of succulents, ornamental shine like no other! Explore the largest availability of succulents, ornamental Great Known for our 28 stunning custom Historic January/February ................ . . . . . . . . . . . . . . . . . . . . . . . . . . 11/09/10 pical palms and grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and 11/19/10 01/04/11 grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and Gardens colors, our furniture is now available unfinished and in a standard color log and sign up aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up March ........................... . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 1/10/11 for our monthly gardeners’ newsletter. 01/12/11 for our monthly gardeners’ newsletter. 03/01/11 Easy palette as well. Affordable pricing 866-681-0856 866-681-0856 Spring on these new options. Call for Flowers details or visit us online. april.............................. . . . . . . . . . . . . . . . . . . . . . . . . . . 0 2/04/11 www.santarosagardens.com 02/08/11 www.santarosagardens.com 03/29/11 sales@santarosagardens.com sales@santarosagardens.com 12 Edible 800-486-1183 Kyoto May/June ....................... . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 3/14/11 03/16/11 05/03/11 Plants www.archiesisland.com July/august ..................... . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 5/04/11 05/06/11 06/28/11 Furniture september/october ............. . . . . . . . . . . . . . . . . . . . . . . . . . . 0 7/08/11 07/12/11 08/30/11 Archie’s Island Furniture City of nature Furniture november/december .......... . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 9/01/11 09/06/11 10/25/11 Premium Adirondack Furniture vironmentally constructed with environmentally mahogany. harvested Malaysian mahogany. nning custom *Rates effective with January/February 2011. Close dates subject to change. Known for our 28 stunning custom s now available colors, our furniture is now available tandard color unfinished and in a standard color rdable pricing palette as well. Affordable pricing s. Call for on these new options. Call for market specs ne. details or visit us online. all images and logos must be supplied in high resolution (300 dpi) 800-486-1183 om www.archiesisland.com gardendesignmarket Furniture Superior Succulents Straight to Your Garden Archie’s Island Furniture Superior Succulents Straight to Your Garden Archie’s Island Furniture Furniture For rock gardens, xeriscaping, drought-resistant plantings and more, see the Premium Adirondack Furniture For rock gardens, xeriscaping, Premium Adirondack Furniture more, see the drought-resistant plantings and ironmentally difference with Santa Rosa Gardens’ succulents. We specialize in plants you constructed with environmentally constructed with environmentally difference with Santa Rosa Gardens’ succulents. We specialize in plants you mahogany. won’t normally find at your garden center or superstore, so your garden will harvested Malaysian mahogany. harvested Malaysian mahogany. won’t normally find at your garden center or superstore, so your garden will nning custom shine like no other! Explore the largest availability of succulents, ornamental Known for our 28 stunning custom Known for our 28 stunning custom shine like no other! Explore the largest availability of succulents, ornamental s now available colors, our furniture is now available colors, our furniture is now available andard color grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up unfinished and in a standard color 1/8 Horizontal ad example grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and aquatic plants, plus gifts for gardeners. Browsea standard catalog and sign up unfinished and in our online color rdable pricing for our monthly gardeners’ newsletter. palette as well. Affordable pricing for our monthly gardeners’ newsletter. well. Affordable pricing palette as s. Call for on these new options. Call for image size: 1.75” W x 2.125” h on these new options. Call for 866-681-0856 866-681-0856 details or visit us online. ne. details or visit us online. www.santarosagardens.com sales@santarosagardens.com 800-486-1183 headline: up to 4 words www.santarosagardens.com sales@santarosagardens.com 800-486-1183 om www.archiesisland.com www.archiesisland.com text: 25 – 50 words, plus phone number, company email address and url o a d v e r t i s e c a l l 4 0 7. 5 7 1 . 4 5 4 1 t o a d v e r t i s e c a l l 4 0 7. 5 7 1 . 4 5 4 1 en Superior Succulents Straight to Your Garden Superior Succulents Straight to Your Garden Archie’s Island Furniture e the For rock gardens, xeriscaping, drought-resistant plantings and more, see the For rock gardens, xeriscaping, drought-resistant plantings and more, see the Premium Adirondack Furniture s you difference with Santa Rosa Gardens’ succulents. We specialize in plants you difference with Santa Rosa Gardens’ succulents. We specialize in plants you constructed with environmentally n will won’t normally find at your garden center or superstore, so your garden will 1/4 Vertical ad example won’t normally find at your garden center or superstore, so your garden will harvested Malaysian mahogany. Known for our 28 stunning custom mental shine like no other! Explore the largest availability of succulents, ornamental shine like no other! Explore the largest availability of succulents, ornamental colors, our furniture is now available lms and sign up grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up image size: 3.625” W x 2.25” h grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up unfinished and in a standard color for our monthly gardeners’ newsletter. for our monthly gardeners’ newsletter. palette as well. Affordable pricing 866-681-0856 headline: up to 6 words 866-681-0856 on these new options. Call for details or visit us online. www.santarosagardens.com www.santarosagardens.com sales@santarosagardens.com text: 45 - 75 words, plus phone number, sales@santarosagardens.com 800-486-1183 www.archiesisland.com company email address and url logo included ture Archie’s Island Furniture e please send materials to : Premium Adirondack Furniture ntally constructed with environmentally any. harvested Malaysian mahogany. ustom courtney Janka, production Manager | 407.571.4798 | courtney.janka@bonniercorp.com Known for our 28 stunning custom vailable colors, our furniture is now available color unfinished and in a standard color ricing palette as well. Affordable pricing or on these new options. Call for contact: laurie sanders, advertising representative | details or visit us online. 407.571.4541 800-486-1183 | laurie.sanders@bonniercorp.com www.archiesisland.com 8
    • MarKet advertising opportunites in-book frequency added-value 7x ¼- page ads: $24,955 Full-year eXposure For your Brand in garden design, plus a roBust added value pacKage: (total value $8,500) • (1) enewsletter sponsorship via 300 x 250 banner unit • 60,000 bonus run-of-site banner impressions • gardendesign.com company profile within products channel for 1 year • rotation within products channel landing page carousel for 1 month 7x ⅛- page ads: $16,345 Full-year eXposure For your Brand in garden design, plus a roBust added value pacKage: (total value: $6,625) • 45,000 bonus run-of-site banner impressions • gardendesign.com company profile within products channel for 1 year • rotation within products channel landing page carousel for 1 month 4x ¼-page ads: $14,880 added value (total value: $2,100) • gardendesign.com company profile within products channel for 4 months • rotation within products channel landing page carousel for 1 month 4 x ⅛-page ads: $9,740 added value (total value: $1,600) • gardendesign.com company profile within products channel for 4 months 3 x ¼-page ads: $11,385 added value (total value: $1,250) • gardendesign.com company profile within product channel for 5 months 3 x ⅛-page ads: $7,410 added value (total value: $500) • gardendesign.com company profile within product channel for 2 months *garden design can also build custom in-book and online marketing programs based on your timing, budget and brand objectives. All added value is offered based on advertising commitment with Garden Design. Added value will be fulfilled at end of paid schedule and online impressions are subject to inventory availability. Added value to completed in fiscal year. 9