Factual films profile

.. turning information into knowledge When You MUST REACH the UNREACHED! Through an innovative & cost effective medium

FACTUAL FILMS is the Medium to Kenya’s rural & semi-urban population With INFORMATION ,EDUCATION & ENTERTAINMENT that WILL HELP TRANSFORM COMMUNITIES TO ERADICATE POVERTY,DISEASE & IGNORANCE .. turning information into knowledge

Our vision
“ To Empower the rural communities with information that transforms their socio-economic lives”.
Our MISSION
“ Reduce the urban-rural divide through use of information as the tool of effective change that will transform rural communities”
&
turn Information into Knowledge
for the following impact on society:
Poverty Alleviation through Increased production (e.g. Agricultural,business)
Improve access to best practices.
Community based Development projects.
Empowerment of Women.
Eliminate Child labour, Increase girl-child education.
Improved governance.
..turning information into knowledge

Our Choice is the Numbers : Our Duty is to transform the Numbers!
About 70% live in Rural Kenya.
73.9% are engaged in agricultural activity.
About 38% are in absolute poverty.
About 85% of Kenya is covered by land (accessible !!)
Less than 500,000 copies of newsprint.
Radios lack the visual component.
TV stations mainly Urban. Limited penetration of TV; poor rural cannot afford,Content not simplified.
.. turning information into knowledge

WE TAKE YOUR MESSAGES TO THE RURAL COMMUNITIES ..turning information into knowledge Exciting evening cinema shows for all groups Exciting road shows for all groups Interactive daytime road shows

WHO ARE WE?
OPERATORS OF MOBILE CINEMAS
FREE Viewing for All the Communities
We reach the Rural & Semi-urban communities (about 70% of KENYA’s population)
FREE Entertainment, Education and Information
BIG SCREEN IMPACT
ROAD SHOWS
Introduction of new products/service to consumers (Rural and Semi-Urban)
Push for Product Sales
Enhance Brand Knowledge
ROAD SHOW Grounds Branded with Banners,Flags,Posters,etc
Audio Jingles during daytime mobile promotion in busy community centres
Distribution of Leaflets and flyers
OUTDOOR ADVERTISING
Mobile CINEMA Unit Branding creating “A Moving billboard” (AMB).
FILM & VIDEO PRODUCTION
High Quality DOCUMENTARY production
High Quality Commercials Production
State-of-the-art film production lighting
.. turning information into knowledge We are a team of Professionals with diverse expertise in the mobile cinemas, Experiential Marketing & Film/Video Production industry “ We understand the rural and semi-urban communities better”

OUR MOBILE CINEMA/ROAD SHOWS FACILITIES
BIG SCREEN & QUALITY PICTURE for a big screen impact and true-to-life pictures from our XGA high resolution big screen projection system. is clearly visible upto 500metres .
QUALITY SOUND.
we use high quality digitally mastered sound with a maximum throughput clearly audible for a crowd of up to 5,000 people.
CONSTANT POWER SUPPLY
Ensured by a silent and efficient power generator system with automated voltage regulators to provide uninterrupted entertainment.
ROAD SHOW PLATFORM
Our dedicated units are custom- built with STAGE for road shows activation.

Our 13 designated Mobile cinema circuits.
OR
Dedicated Circuit (s)
Fully dedicated to follow CLIENTS’
desired Route and content
OUR MOBILE CINEMAS WILL REACH THE MASSES THRO’ ..turning information into knowledge Our CIRCUITS

Mobile cinema CONTENT
Music videos
Cartoons
Sports highlights
Comedies
Educational documentaries
Entertaining feature films
Sponsor - messages TVCS/infomercials

MONITORING
MOBILE CINEMA SHOWS
Independent media monitoring services provided by STEADMAN.
Monthly monitoring report, indicating Date , Time, Brand name, Identification, length,& comments
Authenticated screening certificates- indicating dates, locations, attendance figures

Factual Films ..turning information into knowledge
NB:
Rates exclude taxes
Add 18% agency commission where applicable

Designated Road shows Dedicated Road shows ..turning information into knowledge OUR ROAD SHOWS
Wherever ! whenever
Use dedicated rig
Clients desired route
Use our mobile cinema units
Activate along our designated mobile cinema route

PAST ROAD SHOW CAMPAIGN ..turning information into knowledge Lucozade “blood donation” Campaign Daily metro “Obama day” show KPLC “Mulika mwizi Campaign Panadol road show
ROAD SHOW CONTENT
EACH DAY’S SET OF ACTIVITIES PER LOCATION
Venue branding.
Distribution of leaflets.
Advance Mobilisation drives.
Stage show
(acrobats,artist,comedians)
Interactive Skits & endorsments on stage.
Audience participatory skits on stage.
Direct sales.
Demonstrations of best practices
One-on-one consultations with customers.
Measure of indicative knowledge-base levels (IKL) amongst the participating audiences with a rewarding system
Stockists/Dealer recruitment.

ROAD SHOW MONITORING & EVALUTION
A specially designated Factual Films’ project coordinator for the road show campaign
M&E reports presented in multi-media formats (allow limited vision for night-shows) to include the following:
Tabulated results (crowd size estimates, product sales, orders, etc)
Commentary on each location’s events
Recommendations
Video snapshots of activities
Digital still images of key snapshots of day’s events
Any other information required by the client.

Opportunities – Cinema/Road show activations
Screening of audio/visual messages in cinema shows
(advertisements, Infomercials ,Documentaries)
On stage activations
Introduction of new products/service to consumers (Rural and Semi-Urban)
Push for Product Sales
Enhance Brand Knowledge
ROAD SHOW Grounds Branding with Banners,Flags,Posters,etc
Stage shows with linkage to product & services
Entertaining comedians & acrobats on stage.
Skits on stage promoting brands & services.
Customised promo skits to create excitement and participation of the targeted market.
IEC materials distribution (leaflets, hand bills, FMCG miniature etc )
Feedback data on products & services (hard /soft copies & audio/visual based)
Transit advertising –A.M.B (Panel vinyl branding)
Product sampling
Direct sale of products
Radio jingles & special mentions

TRANSIT ADVERTISING – A Moving Billboard .. turning information into knowledge

WE ARE LEADERS IN PRODUCTION
We have a highly experienced resident producers and a team of professionals ( Concepts/ Storyboards/ Scripts, Location Filming, Post-Production, Auditions and Make-ups) with expertise in film production
We have many titles to our credit.
State- Of- The -Art Production Equipment (HDV, Digital Betacam Pal & NTSC Cameras & Accessories, lens and filters, Booms, Radio/Lap microphones , ENG red head & Blondes lights, Sony BVW Editors, Vision Mixers and Controls, Apple Mac animation and generator, Sound-craft folio sound mixers.)
Final cut edit-suite
Adobe premiere-pro Edit suite

Opportunities - Film & Video production department
Concepts/ Storyboards/ Scripts.
Location Filming.
Post-Production.
Dubbings
Format transfers.

Benefits of using Our Model
Reach Large Rural And Semi-urban untapped Community
Ability to control content packaging (documentaries, commercials, pin-ups Road show skits e.t.c
Flexibility in partnership with Factual films
Choice Of Circuit Of Location
Transformation of the rural communities through knowledge and educative programmes.
Improved Corporate Social Responsibility

OUR SCREENING & ROAD SHOW CLIENTS
Kenya Power & Lighting Co Ltd
Telkom Kenya
Population Services International (PSI)
GlaxoSmithKline
SONY Gulf EPZ
Bidco Oil Refineries
Coca Cola E.A
Unicef
National Aids Control Council.
East African Breweries
Harleys
Kari
Ultravetis East Africa
Eveready
Lowe Scanad
Ogilvy & Mather
Nu-turn Bates
Cooper Kenya.
Safaricom
United millers – Kisumu
Nation media group.
NACADA.
Twiga Chemicals
Government Of Kenya - Ministries
Just to name a few……

OUR PRODUCTION CLIENTS
Telkom Kenya – Cable Vandalism
East African Portland Cement – Blue Triangle
Sony Gulf EPZ – Sony J1/D1
Mumias Sugar – 2 Kg Pack
Brookside – Milk
Spin –Knit-tuzo
Ketepa - Tea
Kenya Power & Lighting- Marketing Electricity, Corporate Documentary, Cable Vandalism
Kensalt – Salt
UNICEF – IDD Advocacy
Japan TV – Maasai Milk
News Features for BBC, Channel 4, Italy, Spanish & German TV Stations
Super Sleek-Topex Bleach
Bulk Medicals – Anti- malaria tabs
Ramm Films US – Kenyan drought experience
Dimex Ireland – Vet Drugs
Carte Blanche – Features
Tourist Boards – Kenya & Uganda
UNAIDS
UNEP-GEF/IAS Project- Uganda
NEPAD –Uganda.
Cooper Brands- Kenya.
MMIS Project –Uganda
Features for SABC
And Many more………..

OUR CORE MANAGEMENT
K.A. Chemwor – C.E.O & Managing Director
J.S.Brah – Director Finance & Administration
Aggrey Khataba – General Manager
Jeremiah Muli – Resident Producer /Outreach Specialist
Nick Ayub – Manager, Client Services
Susan Mwikali– Manager, Administration
Bernard Miruka – Manager, Creative & Experiential Activations
Faith Jepchirchir Manager, Field Services & Operations
David Malelu- Manager, Production
Dr. J. Weche - Manager, Business Development
Total Personnel 53

.. turning information into knowledge FACTUAL FILMS (1974) LIMITED Pate Road, off Lunga Lunga, Industrial Area P.0. Box 48290 –GPO Nairobi, Kenya. Tel. 2224757,536791/2 Fax: 536792 E-mail: [email_address]

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Factual films profile

by leruo on Oct 17, 2010

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