True Innovation Awarda 2010: ITIM Solution

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  • 1. The ShuttlE Ethics, Wisdom, Vision and Passion “Create the Technology that makes life better”
  • 2. The Proposal The ShuttlE Ethics, Wisdom, Vision and Passion
  • 3. The ShuttlE Mass Marketing: The Proposal
  • 4. The ShuttlE Experience Marketing: The Proposal
  • 5. The ShuttlE Digital Marketing: The Proposal
  • 6. The ShuttlE Measurement Marketing: The Proposal
  • 7. The Problem The ShuttlE Ethics, Wisdom, Vision and Passion
  • 8. The Problems Mass Marketing Experience Marketing Digital Marketing Measurement Marketing One fits All 360 degree Branding Personalization Feedback and Statistics TV, Radio, Newspaper OOH, In-store, Event Social Media, Email, Mobile Search Engine, Website
  • 9. The Problems Business A • Message • Campaign • Promotion TVC OOH Business C • Message • Campaign • Promotion • Message • Campaign • Promotion Radio Magazine Business B Event In-store Mobile Website
  • 10. The Solution The ShuttlE Ethics, Wisdom, Vision and Passion
  • 11. The Solution Business A • Message • Campaign • Promotion Radio Business B • Message • Campaign • Promotion Billboard Troop Business C • Message • Campaign • Promotion ITIM • People • Place • Time • Event In-store Event Website Magazine Mobile TVC LCD
  • 12. The Innovation Concept The ShuttlE Ethics, Wisdom, Vision and Passion
  • 13. The Innovation Concept Brand Engagement Measurement ITIM Personalization Impact “More Engaged with your customers” For Retail/Store and Shopping Mall all over Thailand and Regional who need more engagement with Customers. The ITIM Solution is an Interactive Marketing Solution. That - Increases Brand Impact/Campaign/Product Launching - Makes the new Brand Experience/more Brand Engagement - Measures the Performance and Gets Consumer Feedback Unlike General media/Old Media , Our solution can help Business to more achieve in its Marketing Objectives !!!
  • 14. Input Process • LCD • Camera • Mic • Speaker • Infrared • CPU • Others The Shuttle Technology Module Output • Advertising • Product Info. • Game/Activity • Content Face Detection Voice Recognition Motion Tracking Augmented Reality QR Code Information/ Content Module People with Smart Phone Interactive and Customized Ad/Info. Advertising and Information Face, Voice and Motion Tracking DB Consumer Information Brand Owner Business Intelligence Media Owner Time Cross to Other Platforms People Advertising Agency Advertising and Information = Business Party Media Owner Location Events = Software Architecture Advertising Agency Brand Owner Business Analysis and Report = Work Flow
  • 15. Input • PC • Smart Phone • Laptop • Tablet • Kiosk Process The Shuttle Technology Module Output • Advertising • Product Info. • Game/Activity • Content Face Detection Voice Recognition Motion Tracking Augmented Reality QR Code Information/ Content Module Interactive and Customized Ad/Info. Advertising and Information Face, Voice and Motion Tracking DB Consumer Information Business Intelligence Channels: Brand Owner Websites Facebook In-Store Media Others Time Cross to Other Platforms People Advertising Agency Advertising and Information = Business Party Advertising Agency Location Events = Software Architecture Brand Owner Business Analysis and Report = Work Flow
  • 16. The Marketing Plan The ShuttlE Ethics, Wisdom, Vision and Passion
  • 17. The Marketing Plan Target Group : Chain Store/Shopping Mall/Shop/Station “Brick and Click” (Department Store, Coffee shop, Restaurant Chain, Hospital, Banking, etc.) Positioning: Brand Attack : Personal Experience Product Core Value: Engagement ITIM OOH Measurement Event In-Store Brand Feedback : Measurement and Report One way Marketing Magazine Radio TV ITIM Personalization Impact Pricing Strategy: Mass Marketing System Per Point Website Channel and Communication: Event Sale Team Partner Flagship Our Blog Our Facebook Our Website
  • 18. The Financial Plan The ShuttlE Ethics, Wisdom, Vision and Passion
  • 19. The Financial Plan 1st Year Financial Plan: 1. , - Hardware -
  • 20. The Future Plan The ShuttlE Ethics, Wisdom, Vision and Passion
  • 21. Traditional Way The Future Plan Vision Type Voice Text Touch Click Technology User (Human) Innovative Way Vision Voice Text Shuttle Interaction Connection Type Touch Click Shuttle User (Human) Voice Move Act Technology “Create the Technology that makes life better”
  • 22. Q&A The ShuttlE Ethics, Wisdom, Vision and Passion
  • 23. Augmented Reality
  • 24. Augmented Reality
  • 25. Augmented Reality
  • 26. Innovative Way Traditional Way The Innovation Concept Consumer Media Business Senses Brain DB Consumer Media Shuttle Business
  • 27. Innovative Way Traditional Way The Innovation Concept Consumer Website Business Technology Platform Server Consumer Website Shuttle Business