A case study from CMMU class.

3. Process
1. Find opportunities.
- Online Marketplace (Local)
- Shopping Mall
- Storeroom

4. Process
2. Estimated shipping costs.

5. Process
3 Post to Sell

6. Why such product
• Limited edition (Thailand Only) Disney
Music Box
• Collection : Chinese Auspicious Animal
Set, Ganesha Load of success
• Handmade : Predator and Alien Collection
• Popular Souvenirs : Siang Pure Oil

7. Product Portfolio
Ganesha: Lord of Succes
Alien vs Predator Collection
Chinese Auspicious
Animals Set

8. Product Portfolio
Siang Pure Oil
Disney
Music Box

9. Assumption and Strategy
1. USD/THB Exchange Rate = 31.5 (eBay)
2. Shipping Cost
Ship to : Boston, USA (02201-2021)
Thai Post = Small Package by Air
FedEx = International Economy
DHL = Express Worldwide

10. Assumption and Strategy
3. Pricing
- Round 1 : Formless
- Round 2 : Use pricing model as follow
Rounded Up [(Gain*Cost) + Portage]
(Unit : USD)

11. Alien vs Predator Collection
Round 1: 3-10 October 2013
Round 2: 15-26 November 2013
This is an unique handmade
Predator Collection made
from steel. The size of
models display on photo
with 634g total weight. You
can't find them from other
places ... Thailand Only !!!

12. Alien vs Predator Collection
Round 1: 3-10 October 2013
Round 2: 15-26 November 2013
This is an unique handmade
Predator Collection made
from steel. The size of
models display on photo
with 138g total weight. You
can't find them from other
places ... Thailand Only !!!

13. Alien vs Predator Collection
Round 1: 3-10 October 2013
Round 2: 15-26 November 2013
This is an unique handmade
Predator Collection made
from steel. The size of
models display on photo
with 138g total weight. You
can't find them from other
places ... Thailand Only !!!

14. Chinese Auspicious Animals Set
Round 1: 12-19 October 2013
Round 2: 15-26 November 2013
This is an unique Chinese
Auspicious Animals Set (7
pieces) made from lacquered
sandstone. The size of
models display on photo with
1,733g total weight. You can't
find them from other places
... Thailand Only !!!

15. Ganesha: Lord of Success – Resin Statue
Round 1: 12-19 October 2013
Round 2: 15-26 November 2013
This beautifully detailed
color Ganesh sculpture
will add delight to any
decor.

16. Siang Pure Oil
15-26 November 2013
SIANG PURE OIL FORMULA I
‘RED’ – 25cc
SIANG PURE OIL FORMULA II
‘WHITE’ – 25cc
(relief of dizziness)

17. Disney Music Box
15-26 November 2013
You are bidding "Disney Music
Box - Donald Duck" a limited
collection from 7-11 convenient
store, Thailand.

18. Result

19. Result (Round 1)
http://www.ebay.com/itm/151142349504?ss
PageName=STRK:MEUSX:IT&_trksid=p3984.m
1562.l2649
http://www.ebay.com/itm/151142346437?ss
PageName=STRK:MEUSX:IT&_trksid=p3984.m
1562.l2649
http://www.ebay.com/itm/151135993361?ss
PageName=STRK:MEUSX:IT&_trksid=p3984.m
1562.l2649
http://www.ebay.com/itm/151135992091?ss
PageName=STRK:MEUSX:IT&_trksid=p3984.m
1562.l2649
http://www.ebay.com/itm/151135986609?ss
PageName=STRK:MEUSX:IT&_trksid=p3984.m
1562.l2649

20. Result (Round 2)
http://www.ebay.com/itm/141116796797?ss
PageName=STRK:MESELX:IT&_trksid=p3984.
m1555.l2649
http://www.ebay.com/itm/141116807619?ss
PageName=STRK:MESELX:IT&_trksid=p3984.
m1555.l2649
http://www.ebay.com/itm/141116813174?ss
PageName=STRK:MESELX:IT&_trksid=p3984.
m1555.l2649
http://www.ebay.com/itm/141116839676?ss
PageName=STRK:MESELX:IT&_trksid=p3984.
m1555.l2649
http://www.ebay.com/itm/141116844995?ss
PageName=STRK:MESELX:IT&_trksid=p3984.
m1555.l2649
http://www.ebay.com/itm/141116851674?ss
PageName=STRK:MESELX:IT&_trksid=p3984.
m1555.l2649
http://www.ebay.com/itm/141116855799?ss
PageName=STRK:MESELX:IT&_trksid=p3984.
m1555.l2649

21. Challenges, lesson learns and solutions
Challenges
• How to use Ebay for
selling
• How to use Paypal
for money transfer
• Add as many photos
as you can to your
auction. Always
remember that eBay
shoppers are actually
buying something
“Sight unseen”
Solutions
• Adapt and create the
strategic marketing
and product plan.
Such as Packaging,
it’s a key element in
added value.

23. Thank You.