Why Yahoo PPC is Attractive To Affiliate Marketers
1. It's a common knowledge that Yahoo! Search Marketing
isn't as widely used compared to Google AdWords
program. However, this is exactly the reason why you
should try it- few competition, lesser bid fees and a higher
conversion. Yahoo! PPC is slowly turning into a new
hotspot for online marketers/advertisers who want to try
new markets and kick off their products in a more
affordable venue. Is there anything we should keep in
mind while working with Yahoo! PPC? Let's find out.
2. Place Keywords in Ad Text: Basic PPC marketing formula
dictates that you should put your keywords in the text of
your add as this will allow Yahoo! to showcase your ad to
searchers then they use your targeted keywords while
searching. In order to keep your ad relevant, you have to
use the most relevant keywords in your ad, which will help
you garner more exposure. Hence, it will make your ad
stand out as well because the search keywords are seen
prominently when searchers come across your ad.
3. The Plural Approach: If you want your Yahoo! PPC
campaign to generate excellent results then you need to
make sure you are bidding on the proper keywords. There
are plenty of little tweaks that can really improve the
results of your PPC campaign and one of these is to look at
plurals. Both the singular and plural forms of your
keywords should be on the list of terms you will be using
in your campaign. This is because creating a campaign that
centers on a plural keyword will mean a larger number of
keywords at a lower cost per click because most
advertisers will be bidding on the singular version. Using
such simple tactics can help you take your Yahoo! PPC
campaign to the next level while paying less for the
keywords, which automatically gets you a better return on
investment.
4. Do Not Engage in Bidding Wars: Bear in mind that your
investment on the Yahoo! Search Network advertisement
is valued and should, therefore, be used intelligently.
Don't let your temper overcome you and get into a
bidding war for a few high volume keywords; you have
better things to do than that. It's wiser to bid on specific
keywords with lower search volume. What's important
really is traffic, and that's the way to succeed on Yahoo!
PPC . If you're going to get into a bidding war just for the
sake of some broad keywords, it'll be of no use because
the traffic itself isn't going to be targeted.. Hence,
analyzing it, you'll end up spending a lot more for
keywords that are not helping you achieve your goals. Be a
clever PPC advertiser and bid for the right set of keywords
to maximize the true potential of your ads.
5. There you have it! Your way to spending less money and
getting better result in the long run by just doing simple
bidding techniques. Doing Yahoo! PPC will not be
complicated once you have a good understanding of its
fundamental flow; so, just take it slow and learn one step
at a time. We should always call to mind that we should
spend our advertising money wisely as it is very valuable.