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European cultural forum Oct. 2011 - Presentation By Tobias Golodnoff
 

European cultural forum Oct. 2011 - Presentation By Tobias Golodnoff

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http://www.dr.dk/Kulturarv/index.htm
http://www.danskkulturarv.dk/

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    European cultural forum Oct. 2011 - Presentation By Tobias Golodnoff European cultural forum Oct. 2011 - Presentation By Tobias Golodnoff Presentation Transcript

    • DANISH BY TOBIAS BROADCASTING GOLODNOFF CORPORATIONUNLOCKINGTHE ARCHIVES
    • DANISHBROADCASTING CORPORATION
    • 520.000 HOURS!
    • GUIDING PRINCIPLESUSE IS VALUETRANSPARENT BOXESOPEN SOURCE COLLECTIVEFLEXIBLE RESSOURCES
    • TRADITIONEL VALUE CHAIN
    • USE IS VALUE
    • BONANZA
    • FACTS ‣FOCUSED ON USER INTERACTION, PUBLIC VOTING ON FAVORITE PROGRAMS ‣12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A SMALL CLIP AND A DESCRIPTION ‣CONTENT WAS COMMENTED AND DISCUSSED ‣WINNING CONTENT PUBLISHED THE FOLLOWING WEEK
    • LOGO
    • THE WEBSITE ‣COMPETITION SCORE ‣SEE ALL 100 SNIPPETS AND VOTE ‣CINEMA MODE FOR FULLSCREEN VIEWING
    • RESULTS ‣MORE THAN 100.000 DANES VOTED ‣DURING THE FIRST YEAR BONANZA HAD 200.000 MONTHLY USERS AND 1 MIO. VIDEO STREAMS A MONTH
    • TODAY ‣ONE OF DR’S “POWER BRANDS” 3 YEARS DOWN THE LINE WE HAVE 70.000 MONTLY USERS ‣WINNER OF FIAT’S PRIZE FOR BEST INTERNET PRODUCTION IN 2009
    • USERS ‣HOW OLD ARE THE 12 % 11 % USERS? BETWEEN 0-19 20-39 YEARS 33 % 40-59 YEARS 44 % 60+
    • USERS ‣WHY ARE THEY 8 % VISITING? 39 % 18 % FOR EDUCATIONAL USE LOOKING FOR A PARTICULAR PROGRAM/SNIPPET AS ENTERTAINMENT IT IS FUN WATCHING “OLD” STUFF I CAN REMEMBER 35 %
    • USERS ‣HOW OFTEN DO THE 8 % USERS VISIT? 35 % 23 % THIS IS MY FIRST TIME LESS THAN EVERY 14TH DAY MORE THAN ONCE EVERY 14TH DAY EVERYDAY OR ALMOST EVERY DAY 34 %
    • COLLABORATION
    • KNOWLEDGE&TECHNOLOGY COLLECTIVE CHAOS CULTURAL HERITAGE ARCHIVE OPEN SYSTEM
    • DANSK KULTURARVDANISH BROADCASTING CORPORATIONTHE DANISH FILM INSTITUTETHE NATIONAL MUSEUMTHE ROYAL LIBRARYTHE DANISH STATE ARCHIVESNATIONAL GALLERY OF DENMARKTHE STATE AND UNIVERSITY LIBRARYTHE HERITAGE AGENCY OF DENMARK
    • NEXT STEPWWW.DANSKKULTURARV.DK
    • THANK Y0U! TOBIAS GOLODNOFF HEAD OF DRS CULTURAL HERITAGE PROJECT E: TOGO@DR.DK M: 0045 2854 8288