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Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
Pretotyping primer   5
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Pretotyping primer 5

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Pretotyping Primer #5, a sample of pretotyping techniques

Pretotyping Primer #5, a sample of pretotyping techniques

Published in: Business, Technology
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  • 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #5 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  • 2. @Lionzan @PretotypeCo A SAMPLING OF PRETOTYPING TECHNIQUES
  • 3. @Lionzan @PretotypeCo A marketing entry point for an as-yet undeveloped idea Fake Door
  • 4. @Lionzan @PretotypeCo
  • 5. @Lionzan @PretotypeCo An inanimate (or “dumb”) artifact acts as a proxy for the real thing Pinocchio
  • 6. @Lionzan @PretotypeCo
  • 7. @Lionzan @PretotypeCo Simulate with human power a technology that would take too much money or time to build Mechanical Turk
  • 8. @Lionzan @PretotypeCo
  • 9. @Lionzan @PretotypeCo A complete service experience without the infrastructure required by a permanent solution One Night Stand
  • 10. @Lionzan @PretotypeCo
  • 11. @Lionzan @PretotypeCo Using an existing product or service to pose as the new offer under test Impersonator
  • 12. @Lionzan @PretotypeCo
  • 13. @Lionzan @PretotypeCo The transition from pretotyping to prototyping of the eventual product MVP Minimum Viable Product
  • 14. @Lionzan @PretotypeCo
  • 15. @Lionzan @PretotypeCo M.V.P. ? ? ? ? ?
  • 16. @Lionzan @PretotypeCo SIMPLY BRILLIANT!!!
  • 17. @Lionzan @PretotypeCo For more about each technique SIGN UP on Pretotype.Co.Uk/Techniques

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