@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck is
Pretotyping? #5
Leonardo Zangrando
European Pretotyping A...
@Lionzan @PretotypeCo
A SAMPLING
OF
PRETOTYPING
TECHNIQUES
@Lionzan @PretotypeCo
A marketing
entry point
for an
as-yet
undeveloped
idea
Fake Door
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
An inanimate
(or “dumb”)
artifact
acts as a proxy
for the real thing
Pinocchio
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Simulate
with human power
a technology that
would take
too much money
or time to build
Mechanical Tu...
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
A complete service
experience
without the
infrastructure
required by a
permanent solution
One Night ...
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Using an existing
product
or service
to pose
as the new offer
under test
Impersonator
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
The transition
from pretotyping
to prototyping
of the eventual
product
MVP
Minimum
Viable
Product
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
M.V.P.
? ? ? ? ?
@Lionzan @PretotypeCo
SIMPLY
BRILLIANT!!!
@Lionzan @PretotypeCo
For more about
each technique
SIGN UP on
Pretotype.Co.Uk/Techniques
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Pretotyping primer 5

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Pretotyping Primer #5, a sample of pretotyping techniques

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Pretotyping primer 5

  1. 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #5 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  2. 2. @Lionzan @PretotypeCo A SAMPLING OF PRETOTYPING TECHNIQUES
  3. 3. @Lionzan @PretotypeCo A marketing entry point for an as-yet undeveloped idea Fake Door
  4. 4. @Lionzan @PretotypeCo
  5. 5. @Lionzan @PretotypeCo An inanimate (or “dumb”) artifact acts as a proxy for the real thing Pinocchio
  6. 6. @Lionzan @PretotypeCo
  7. 7. @Lionzan @PretotypeCo Simulate with human power a technology that would take too much money or time to build Mechanical Turk
  8. 8. @Lionzan @PretotypeCo
  9. 9. @Lionzan @PretotypeCo A complete service experience without the infrastructure required by a permanent solution One Night Stand
  10. 10. @Lionzan @PretotypeCo
  11. 11. @Lionzan @PretotypeCo Using an existing product or service to pose as the new offer under test Impersonator
  12. 12. @Lionzan @PretotypeCo
  13. 13. @Lionzan @PretotypeCo The transition from pretotyping to prototyping of the eventual product MVP Minimum Viable Product
  14. 14. @Lionzan @PretotypeCo
  15. 15. @Lionzan @PretotypeCo M.V.P. ? ? ? ? ?
  16. 16. @Lionzan @PretotypeCo SIMPLY BRILLIANT!!!
  17. 17. @Lionzan @PretotypeCo For more about each technique SIGN UP on Pretotype.Co.Uk/Techniques
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