Pretotyping primer 4

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The fourth part of the Pretotyping Primer series. A real-life story from IBM and how they saved millions in developing a product...

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Pretotyping primer 4

  1. 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #4 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  2. 2. @Lionzan @PretotypeCo PRETOTYPING STORIES
  3. 3. @Lionzan @PretotypeCo IBM Speech-to-Text
  4. 4. @Lionzan @PretotypeCo 1980's Problem: managers need typists to write letters IBM = typewriters AND mainframes
  5. 5. @Lionzan @PretotypeCo 1980's Problem: managers need typists to write letters IBM = typewriters AND mainframes
  6. 6. @Lionzan @PretotypeCo 1980's Problem: managers need typists to write letters IBM = typewriters AND mainframes
  7. 7. @Lionzan @PretotypeCo What if we built a speech-to-text machine? We can make it work and customers told us they would love it!
  8. 8. @Lionzan @PretotypeCo What if we built a speech-to-text machine? We can make it work and customers told us they would love it!
  9. 9. @Lionzan @PretotypeCo What if we built a speech-to-text machine? We can make it work and customers told us they would love it!
  10. 10. @Lionzan @PretotypeCo Hold on, are we sure? Let's make an experiment first Let's build a machine that works and have customers use it
  11. 11. @Lionzan @PretotypeCo Hold on, are we sure? Let's make an experiment first Let's build a machine that “works” and have customers use it
  12. 12. @Lionzan @PretotypeCo Hold on, are we sure? Let's make an experiment first Let's build a machine that “works” and have customers use it
  13. 13. @Lionzan @PretotypeCo The “working” machine is indeed replaced by a good typewriter hidden behind the wall How do customers like using it? 
  14. 14. @Lionzan @PretotypeCo The “working” machine is indeed replaced by a good typewriter hidden behind the wall How do customers like using it?
  15. 15. @Lionzan @PretotypeCo
  16. 16. @Lionzan @PretotypeCo We just saved ourselves from an EPIC FAIL! After initial enthusiasm, they won't use it It was not the right it
  17. 17. @Lionzan @PretotypeCo Actually, we just saved ourselves from an EPIC FAIL! After initial enthusiasm, they won't use it It was not the right it @Lionzan @PretotypeCo
  18. 18. @Lionzan @PretotypeCo Actually, we just saved ourselves from an EPIC FAIL! After initial enthusiasm, they wouldn't use it It was not the right it
  19. 19. @Lionzan @PretotypeCo Actually, we just saved ourselves from an EPIC FAIL! After initial enthusiasm, they wouldn't use it It was not the right it
  20. 20. @Lionzan @PretotypeCo to be continued... follow us on @Lionzan & @PretotypeCo Slideshare.net / leozan

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