Pretotyping primer #1

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This slideshare is the first of a series explaining what is Pretotyping, and how to use it for early market validation.

Pretotyping helps companies with Innovation Concept Testing.
a.k.a. Make sure you are building THE RIGHT it, before you build IT right!

Pretotyping was dubbed as "the future of concept testing" by Brand Genetics, London's independent insight and innovation consultancy for consumer brands.

Pretotyping is about validating the market appeal and actual usage of a potential new product objectively and with the smallest possible investment of time and money.

Pretotyping was born in 2009 in Google by the hands of Alberto Savoia, at that time Technical Director and Innovation Agitator. The objective of Pretotyping has always been to provide large corporations with the tools to "Invent like startups, go to market like grownups".

Pretotyping is widely used as a key tool for early validation of Innovation at leading US corporations, and is now taking the leap across the pond to the UK and Europe.

Published in: Economy & Finance, Business
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Pretotyping primer #1

  1. 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #1 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  2. 2. @Lionzan @PretotypeCo Pretotyping =
  3. 3. @Lionzan @PretotypeCo Pretotyping = validating market interest and actual use of a potential innovation by simulating the core experience with the minimum investment of time and resources
  4. 4. @Lionzan @PretotypeCo INTERESTED?
  5. 5. @Lionzan @PretotypeCo Pretotyping = validating market interest and actual use of a potential innovation by simulating the core experience with the minimum investment of time and resources
  6. 6. @Lionzan @PretotypeCo CORE EXPERIENCE
  7. 7. @Lionzan @PretotypeCo Pretotyping = validating market interest and actual use of a potential innovation by simulating the core experience with the minimum investment of time and resources
  8. 8. @Lionzan @PretotypeCo minimum investment of resources MINIMUMINVESTMENT
  9. 9. @Lionzan @PretotypeCo WHY ?
  10. 10. @Lionzan @PretotypeCo because Most New Ideas FAIL . @Lionzan @PretotypeCo
  11. 11. @Lionzan @PretotypeCo because Most New Ideas FAIL . @Lionzan @PretotypeCo
  12. 12. @Lionzan @PretotypeCo because Most New Ideas FAIL . new products in 1 year 25k
  13. 13. @Lionzan @PretotypeCo SAY 25,000
  14. 14. @Lionzan @PretotypeCo because Most New Ideas FAIL . new products in 1 year 25k failure rate 80%
  15. 15. @Lionzan @PretotypeCo 80%
  16. 16. @Lionzan @PretotypeCo WHY DO THEY FAIL ?
  17. 17. @Lionzan @PretotypeCo they fail even if perfectly executed ● SEGWAY PICTURE @Lionzan @PretotypeCo
  18. 18. @Lionzan @PretotypeCo WHY? F.L.O.P. Failure in  Launch  Operations  Premises
  19. 19. @Lionzan @PretotypeCo HOW CAN WE AVOID FAILURE OF PREMISES?
  20. 20. @Lionzan @PretotypeCo  Premises Make sure you are building the right ' it ' BEFORE you build ' it ' right
  21. 21. @Lionzan @PretotypeCo to be continued... follow us on @Lionzan & @PretotypeCo Slideshare.net / leozan
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