How Green is India and Green IT Mars Vapours Solution

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Green IT Solution for your Organisation

Green IT Solution for your Organisation

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  • It is good show on' Going Green' for IT Industries. All the remedial measures you suggested should be followed. Dear Leo, Thanks for sharing.
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  • 1. How Green is India Inc.?
  • 2. Green IT is a buzzword in the West and has already progressed beyond the „hype‟ stage, as is evident from the kind of work and research that is happening on that front. “ India Inc. wakes to Green IT ”
  • 3. Awareness of Green IT • 69% of the respondents fairly encouraging as close to admitted that they were aware of the Green IT. • The awareness levels were higher in the MNCs with some 77% admitting to know about the issue. • It is interesting to note the high awareness levels among the PSUs, some 76% of them said that they were of Green IT. • Another interesting thing to note is that the awareness levels was the highest among the companies with annual revenues of Rs. 50-100 crore, around 79%. Big companies, with annual revenues of over Rs. 500 crore, came next.
  • 4. Green IT Awareness In fact when the companies were asked to rank the importance of Green IT, as most important, very important, important and little important. Most of them chose „very important‟, followed by an even split between „most important‟ and „important‟. This again underlines the above finding, that even when companies are aware of the green issues, they are not sure how pertinent it is for them.
  • 5. Motivation for Green IT initiative • In a rapidly developing economy like India, environment and social responsibility usually take a back seat to issues like growth and scale up. But, with burgeoning growth and crumbling infrastructure, organizations have realized that they need to achieve high productivity from the same or even lesser resources. This has led to better utilization of technology and this is also evident from the high number of respondents. • Some 78%, claiming that reducing costs is the biggest motivating factor for going green. It is obvious that with the increasing costs of resources, most importantly power and real estate, the CIO seems to have taken on some of the responsibilities of the CFO as well. And this is the very area where Green IT scores, it is not merely a way to green but a healthy one.
  • 6. • Yet again, on this issue as well, it is the PSUs that steal the limelight, with some 83% claiming that reducing costs is the primary motivation. This is quite interesting as for long, PSUs have been painted as a jaded and opulent enterprises, where monetary concerns are the last thing on the mind of a CIO. That is certainly not the case anymore. Meanwhile the MNCs also seemed to be keen on Green IT to create an environment-friendly workplace, some 41% described as a big motivator, though this was the lowest concern for the PSUs. • But, wait a minute even with the obsession to cut down on costs; the organizations have not lost sight of their larger role. As environmental issues and corporate social responsibility were the 2nd and 3rdmotivating factor for Green IT, with compliance and corporate image being tied on the 4th place. Thus, it will be a fallacy for someone to debunk environmental concerns, while there is little doubt that even as money is the primary mover for Green IT, organizations are no less concerned about the environmental impact.
  • 7. Perceptions on Green • Well, it was heartening to know that a vast majority of Indian enterprises both from the private sector to the public sector were aware about the need to go green, and attached fairly high importance to it. But, what exactly is Green IT? Is it putting new blade servers in the data centre? • Thus through this two-pronged approach, we were able to decipher as to what the respondents instinctively believed to be Green IT and what they reasoned to be Green IT. The basic idea behind this technique was to arrive at what really constituted as green at these organizations.
  • 8. • On listing the top 5 perceptions from the two, one gets an interesting story. Energy efficiency is at the top of the mind of the organizations. When unaided, in fact 3 of the top 5 perceptions relate to power management of the PCs, the next two things is to reduce server power and e-waste management.
  • 9. PC/Laptop Power Management • Power management on the PC/laptop end is undoubtedly at the very basic of green. Any implementation of green within the organization usually starts from this end, as PCs are configured to go to sleep mode, or users are asked to switch off the desktops and monitors when they leave from work. The advanced steps on the same front, is to install power management software and promotion of CFD techniques for energy efficiency. • Within the group as well, there is not much difference in the way MNCs, private limited companies or PSUs have undertaken power management steps. The same is indicative that the organizations are currently starting off on their green journey, and in the near future at least there will be much awareness in terms of power management at the user level, at least. Once that is in place, companies will be able to move to the next level that is using CFD techniques for energy mapping, etc.
  • 10. Managing E-waste • One of the biggest issues plaguing India is that of management of e- waste. Much of the problem arises from the fact that a lot of developed countries dump their electronic waste in India, creating a bio hazard. But that does not take away the fact that India itself is now generating a lot of electronic waste. Outdated PCs and peripherals are usually dumped at local junkyard, and new machines are brought in. •On being queried on the issue, a lot many organizations mentioned that they were in the process of going in for e-waste take back agreement with IT vendors. But the worrying fact is that close to 40% haven‟t given the matter much thought or don‟t have any plans to implement it. This negative figure rises as we move further, with over 60% saying that they haven‟t thought or just won‟t tie-up with NGOs or e-waste companies for processing the waste. And in-house recycling of hardware is also something that is not on the top of the agenda, with close to 46% falling in the negative band. •This is a worrying trend, as it indicates that not many organizations are paying attention to the issue, especially when you consider it in the Indian perspective. Also the fact that there are no rules and regulations relating to the same might be another factor that plays a role in this context. Looking at the scenario now, one is certain that outward looking companies, namely IT service companies and BPO are the ones that seem to have woken to the issues, whereas domestic companies still seem to the ignorant of the same. Hopefully, that will change once there is some legislation on that front in the near future.
  • 11. Data center and server management • Data centers as have been mentioned time and again in different features carried in our magazine and other studies, are big guzzlers of power. A major chunk of this power is spent on cooling the servers. Thus there are different aspects of data center management that an organization can look into for greater efficiency. • On looking at the results, there seems to be fair understanding and movement on this front. Again this could be borne out of the result of the constant bombardment of the same by the hardware vendors that often tout their wares under the green garb. Without doubt, much attention has been paid on this issue by the hardware vendors, and this could be the reason that it features prominently. • PSUs continue to maintain a clear lead when it comes to implementation of technologies around datacenter, in fact close to 48% have already virtualized their servers, which is pretty high when compared to 29% by MNC firms and 20% of private companies.
  • 12. The coming of Green Buildings • Buildings are one of the most dubious aspect of green, as they are passive and hence don‟t seem to be pollutants and yet according to international reports account for close to 8% of global emissions. The „glass dabbas‟ (how RK Pachauri refers to them) are much cause of concern as they require immense cooling, thereby resulting in excess spending of energy on HVAC. Fortunately, over the years there has been much progress on that front, thanks to all those LEED rated buildings and complexes that are coming up across the length and breadth of India. • Nonetheless, while there is a lot of talk around nowadays of going carbon neutral or even climate neutral, this is certainly not on the immediate horizon of Indian companies, as over 60% haven‟t given much thought or won‟t be doing anything about it. Still, as we move forward as a nation and inevitably have to take carbon emissions caps, etc. the numbers will rise. And surely the 37% that are already monitoring the carbon footprint or in the process of doing so, will inspire others to do so.
  • 13. Vendor issues • In advanced countries, a lot of premium is attached to green products, but that is certainly not the case in India yet. Much of the decisions on purchase of equipment still seems to be driven by the cost factor. And as much as 50% of the organizations said that they would not be giving any premiums to green product suppliers. This is also evident from the fact that over 70% mentioned cost as the biggest challenge in sourcing green products.
  • 14. • It is the PSUs that for the first real time seem to be dragging their feet on this issue and dont seem to have woken up to the new reality, with over 56% listing in the negative band. The big reason could be the fact that much of the contracts are still awarded in the archaic tendering method, that favors the lowest bidder. Hopefully, since a lot of the PSUs are also looking to earn money through the means of CDM, etc. they would have to pay attention to this aspect as well. • One of the indicators of the change is the %age of budgetary allocation for Green IT with close to 70% mentioning that they are allocating over 5% of their IT budgets to make Green IT related purchases.
  • 15. Engaging the employee • Engaging the employee is one of the most important aspects of growing green, as unless the employee is not motivated or aware of his responsibilities not much changes can take place. While traditionally, Indian enterprises have been rather staid in engaging the employees on such issues, be it green or even CSR. But the trend seems to be changing, as quite a few of the companies admit to be paying attention to the need to engage the employees. • Internationally, green is being merged into the CSR objective, as companies of the like of Google, Dell, GM, Microsoft and others talking about the ecological impact of their operations. Indian firms have been traditionally shy of CSR, more akin to talk about corporate philanthropy, but over 40% of the companies are indeed looking at green from the CSR perspective, maybe they are taking the cue from international firms.
  • 16. Other things Green • Beyond all these, there are a lot of things and aspects that fall under the green ambit. There are a host of issues that are responsible for a company to go green, one of the biggest trend noticed in India is that still green usually comes from the top. The firms and companies that are adopting green in a major ways, are using doing so at the behest of the passionate head honcho, one of the most obvious example is that of Wipro and Infosys. Even though, TCS is the largest IT firm in India, it hasn‟t really adopted green like the other two, simply because the mandate needs to come from the top. That is also the case with quite many firms in India, unless it comes from the top not much happens otherwise. • Another heartening fact is that there is an increasing levels of awareness about green standards within the corporate sector. As many of the companies are obsessed with cutting costs, Energy Star seems to be the most popular ones, but there is still a long way to go as close to a quarter of the correspondents stated that they were unaware of any of the green standards.
  • 17. Mars Vapours Green IT  Our Green IT Solutions  Reduces Carbon foot print and makes IT “eco-friendly”  Increases the quality and reliability of IT operations  Reduces the overall costs of IT operations! Our Green IT Solutions include:  Green IT Audit  Helps understand where organizations stand w.r.t Green standards  Green IT Consulting  Helps organizations implement Green IT standards  Green IT Implementation Services  Implement s and Manages Green IT  ISO 14001 Energy Management Consulting  Helps organizations achieve Energy Management Standards
  • 18. Green IT Audit  Our Green IT Audit helps organizations understand where they stand, in terms of being “Green”. It includes  IT Carbon foot print  Office & Data Center survey  Employee Carbon foot print  IT equipment audit  Commute Carbon foot print  Employee survey  Benchmarking against ISO standards  Roadmap for sustainable growth Our Green IT Audit :  Helps identify areas of improvement in terms of cost reduction  Helps understand the IT and organization Carbon foot print  Gauges employee awareness and outlook towards sustainability  Provides recommendations and roadmap to reduce Carbon foot print and overall costs without sacrificing quality and availability of services
  • 19. In Conclusion • Any major feat cannot be accomplished in isolation. Similarly, it is to our scores of readers, to whom we are indebted for guiding and appreciating the green cudgel picked up by us. At the risk of sounding pompous, 67% of the respondents of this survey (that by the way represent the whos who of India Inc.) stated that they liked the green coverage in the magazine and found it worthwhile. That is really a big pat on the back. • It does not take a prophet to know that the road ahead is indeed green. Through choice or compulsion, Indian Inc. will have to adopt green measures in the years to come. Fortuitously, the year 2008, in which we keenly started focussing on green, was designated the International year of Planet Earth. And now, as we are into 2009, let‟s paint it green and dub it the Year of Green IT.
  • 20. Data References :-