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Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
Fpt online   online marketing - performance tracking
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Fpt online online marketing - performance tracking

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Transcript

  • 1. Online MarketingPerformance Tracking Mr. Le An Binh Marketing Manager
  • 2. Agenda• Why Online Marketing?• Why you need performance tracking?• How to track the online channels performance?• How to optimize?
  • 3. Why Online Marketing Low cost and can do with small budget Measurable Results Are Instantaneous New Levels of Customer Interaction: attract and engage Instant Global Market
  • 4. Why performance tracking What Cannot Be Measured Cannot Be Improved Online MKT Channels Your Website
  • 5. Why performance tracking Determine which is the best channels in Online MKT campaigns User behavior of each traffic channels CPC Ads: Banner Ads: Email: Your Website
  • 6. How to track?Traffic tracking tools:
  • 7. What you can do with Google Analytics
  • 8. How to track the traffic from URL?Create URL tracking code with URL Builder from Google
  • 9. How to track the conversion?Traffic is nothing without conversion• Setting the Goals and Ecommerce in Google Analytics accounts
  • 10. Bounce rate X =$1,000 70% $700
  • 11. Landing Page OptimizationChoose the right landing pages Homepage Category page Product pageDo the A/B testing as much as you can
  • 12. Optimization for CPC Ads CR CiR Order/ Impression Clicks Cost Revenue Conversion CTR CPA / CPO Historic CTR CPC Quality Score Historic CTR CPC Cost
  • 13. Optimization for CPC Ads CTR Chart Replace the ads right after it reach the CTR peak

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