Your SlideShare is downloading. ×
BARI - introduction
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

BARI - introduction


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Business Analytics Research Initiative Business Analytics Research Initiative - BARI Connecting academic and business researchers across domains
  • 2. Business Analytics Research Initiative’s missionobjectives The objective of the Business Analytics Research Initiative (BARI) is to connect academic researchers and business researchers (the members). With this collaboration, the BARI members identify, analyze and solve practical business issues in the light of state-of-the- art academic research. Regular seminars, workshops and projects facilitate the exchange of ideas, methodologies, know-how, best practices, cases, and data between the BARI members. These exchanges aim at improving the general knowledge on methodologies and solutions in the area of business analytics and on developing the expertise of the BARI members. 2
  • 3. Business Analytics uses data to generatemanagerial insights and support decision makingBusiness facts and data Quantitative models Managerial Insights and and analyses decision making aid Expert knowledge Improve the baseline A cross-functional (sales, marketing, supply chain, purchasing, information systems, controlling, …) approach is needed to realize the full potential of our solutions! 3
  • 4. The added-value of bringing together academicand business researchers For business researchers: – Exchange of ideas and best practices with other researchers (business and academic) – Know-how and methodologies from state-of- the-art science – Possibility to shape the research agenda on business analytics For academic researchers: – Exchange ideas and best practices with other researchers from science and industry – Access to information, cases, and data from a variety of industries – Possibility to be challenged for one’s research results and solutions Membership is free and by invitation only – Members may decide on a per-case basis to contribute to the initiative (e.g. hosting meetings, contributing knowledge or data, ...) – Every member decides level of confidentiality and with who to share data 4
  • 5. The BARI process: from business issues toanalytics solutions using real-business data 1 2 3  Development of an  Business members BARI members analytical solution provide process identify a topic at the details and data  Close interaction intersection of between business business and  Academic members and academics scientific research develop innovative ensures applicability solution approaches of solution 5
  • 6. Diversity is a key success factor of BARI Consumer goods  Information systems Financial sector  Marketing Telecommunications  Purchasing …  Supply chain … Cross- Cross- industry functional Cross Cross- compe- cultural tence Statistics  Belgium Informatics  France Data mining  Germany Operations research  Switzerland … … 6
  • 7. BARI – Members: a multidisciplinary teamNicolas Glady, Professor, ESSEC Business School (France) Focus on strategic marketing and marketing analytics PhD in applied economics, K.U. Leuven (Belgium) Active in the industry as an analyst, project manager and consultant since 2003 Jan Ondrus, Professor, ESSEC Business School (France)  Focus on information systems, innovation, and new technologies  Co-Director of the ESSEC Media & Entertainment Chair  PhD in information systems, HEC Lausanne (Switzerland)Felix Papier, Professor, ESSEC Business School (France) Focus on supply chain management and purchasing management PhD in operations research, University of Cologne (Germany) 5 years experience as management consultant (McKinsey & Company, Thonemann GmbH) 7
  • 8. BARI – Members: a multidisciplinary teamMartine George, Head of Marketing Analytics & Research, BNP Paribas Fortis (Belgium) MBA, Edinburgh Business School (U.K.) and PhD in Physics, Free University of Brussels (Belgium) Managed numerous projects and directed teams in the field of Strategic Data-driven Marketing, in the sector of financial services, logistics and telco. Patrick Luciano, Market Intelligence Manager, Orange Business Services (France)  Focus on strategic marketing, market sizing, forecasting and analysis for Telecom and IT in B2B environments  Lecturer of Marketing at Telecom ParisTech since 2007 and at ESSEC since 2010.Yassine El Ouarzazi, Marketing Sciences Manager, Mars Inc. (Belgium) Focus on Marketing, Media and Sales Effectiveness. Leads the Management Sciences team of Mars Inc. (Catalyst), and animates an internal and external scientific research network. 8
  • 9. BARI – Members: a multidisciplinary team Bart Baesens, Professor, K.U. Leuven (Belgium)  Focus on predictive analytics, data mining, CRM, web analytics, credit scoring and fraud detection.  PhD in Applied Economic Sciences, K.U. Leuven (Belgium)  Regularly tutor and provide consulting services to the industry.Kai Hoberg, Professor, Kuehne Logistics University Hamburg (Germany) Focus on business analytics in supply chain and operations PhD in supply chain management, University of Cologne (Germany) 4 years experience as supply chain strategy consultant for Booz & Company Peter Comhaire, EAME seed production planning group lead, Syngenta Crop Protection AG (Switzerland)  Focus production and supply chain planning  Six Sigma Certified Black Belt and LEAN practitioner Europe  8 years experience in the chemicals and agricultural industry 9
  • 10. Current pipeline of research projects (July 2012)1. Impact of Electronic Word-Of-Mouth on Sales – Working paper, conference presentation: SAS Analytics 2012 (Cologne)2. Capacity management in vehicle rental – Journal articles: Operations Research 2010, Transportation Science 20083. How to split the pie? Supply allocation in supply chains4. Customer Lifetime Value Scoring and Value-based Segmentation5. Go-to-Market Strategies: Defining Brand Growth Metrics6. … Future topics to be defined by BARI members 10
  • 11. Upcoming activities (planned) Annual BARI meeting – Where to go? Identification of research topics – Networking and exchange of ideas BARI knowledge center – Member website with access to shared solutions and data pools – Linkedin group? BARI focus workshops (potential topics): – Sales forecasting and its impact on supply chain and market performance – Short-term vs. long-term metrics: How to find a balance? – The impact of new technologies on business analytics… 11
  • 12. Contact information BARI Coordinator Nicolas Glady E-Mail Phone +33 1 34 43 2895 ESSEC Business School Avenue Bernard Hirsch 95021 Cergy-Pontoise France 12