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BARI - introduction

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  • 1. Business Analytics Research Initiative Business Analytics Research Initiative - BARI Connecting academic and business researchers across domains
  • 2. Business Analytics Research Initiative’s missionobjectives The objective of the Business Analytics Research Initiative (BARI) is to connect academic researchers and business researchers (the members). With this collaboration, the BARI members identify, analyze and solve practical business issues in the light of state-of-the- art academic research. Regular seminars, workshops and projects facilitate the exchange of ideas, methodologies, know-how, best practices, cases, and data between the BARI members. These exchanges aim at improving the general knowledge on methodologies and solutions in the area of business analytics and on developing the expertise of the BARI members. 2
  • 3. Business Analytics uses data to generatemanagerial insights and support decision makingBusiness facts and data Quantitative models Managerial Insights and and analyses decision making aid Expert knowledge Improve the baseline A cross-functional (sales, marketing, supply chain, purchasing, information systems, controlling, …) approach is needed to realize the full potential of our solutions! 3
  • 4. The added-value of bringing together academicand business researchers For business researchers: – Exchange of ideas and best practices with other researchers (business and academic) – Know-how and methodologies from state-of- the-art science – Possibility to shape the research agenda on business analytics For academic researchers: – Exchange ideas and best practices with other researchers from science and industry – Access to information, cases, and data from a variety of industries – Possibility to be challenged for one’s research results and solutions Membership is free and by invitation only – Members may decide on a per-case basis to contribute to the initiative (e.g. hosting meetings, contributing knowledge or data, ...) – Every member decides level of confidentiality and with who to share data 4
  • 5. The BARI process: from business issues toanalytics solutions using real-business data 1 2 3  Development of an  Business members BARI members analytical solution provide process identify a topic at the details and data  Close interaction intersection of between business business and  Academic members and academics scientific research develop innovative ensures applicability solution approaches of solution 5
  • 6. Diversity is a key success factor of BARI Consumer goods  Information systems Financial sector  Marketing Telecommunications  Purchasing …  Supply chain … Cross- Cross- industry functional Cross Cross- compe- cultural tence Statistics  Belgium Informatics  France Data mining  Germany Operations research  Switzerland … … 6
  • 7. BARI – Members: a multidisciplinary teamNicolas Glady, Professor, ESSEC Business School (France) Focus on strategic marketing and marketing analytics PhD in applied economics, K.U. Leuven (Belgium) Active in the industry as an analyst, project manager and consultant since 2003 Jan Ondrus, Professor, ESSEC Business School (France)  Focus on information systems, innovation, and new technologies  Co-Director of the ESSEC Media & Entertainment Chair  PhD in information systems, HEC Lausanne (Switzerland)Felix Papier, Professor, ESSEC Business School (France) Focus on supply chain management and purchasing management PhD in operations research, University of Cologne (Germany) 5 years experience as management consultant (McKinsey & Company, Thonemann GmbH) 7
  • 8. BARI – Members: a multidisciplinary teamMartine George, Head of Marketing Analytics & Research, BNP Paribas Fortis (Belgium) MBA, Edinburgh Business School (U.K.) and PhD in Physics, Free University of Brussels (Belgium) Managed numerous projects and directed teams in the field of Strategic Data-driven Marketing, in the sector of financial services, logistics and telco. Patrick Luciano, Market Intelligence Manager, Orange Business Services (France)  Focus on strategic marketing, market sizing, forecasting and analysis for Telecom and IT in B2B environments  Lecturer of Marketing at Telecom ParisTech since 2007 and at ESSEC since 2010.Yassine El Ouarzazi, Marketing Sciences Manager, Mars Inc. (Belgium) Focus on Marketing, Media and Sales Effectiveness. Leads the Management Sciences team of Mars Inc. (Catalyst), and animates an internal and external scientific research network. 8
  • 9. BARI – Members: a multidisciplinary team Bart Baesens, Professor, K.U. Leuven (Belgium)  Focus on predictive analytics, data mining, CRM, web analytics, credit scoring and fraud detection.  PhD in Applied Economic Sciences, K.U. Leuven (Belgium)  Regularly tutor and provide consulting services to the industry.Kai Hoberg, Professor, Kuehne Logistics University Hamburg (Germany) Focus on business analytics in supply chain and operations PhD in supply chain management, University of Cologne (Germany) 4 years experience as supply chain strategy consultant for Booz & Company Peter Comhaire, EAME seed production planning group lead, Syngenta Crop Protection AG (Switzerland)  Focus production and supply chain planning  Six Sigma Certified Black Belt and LEAN practitioner Europe  8 years experience in the chemicals and agricultural industry 9
  • 10. Current pipeline of research projects (July 2012)1. Impact of Electronic Word-Of-Mouth on Sales – Working paper, conference presentation: SAS Analytics 2012 (Cologne)2. Capacity management in vehicle rental – Journal articles: Operations Research 2010, Transportation Science 20083. How to split the pie? Supply allocation in supply chains4. Customer Lifetime Value Scoring and Value-based Segmentation5. Go-to-Market Strategies: Defining Brand Growth Metrics6. … Future topics to be defined by BARI members 10
  • 11. Upcoming activities (planned) Annual BARI meeting – Where to go? Identification of research topics – Networking and exchange of ideas BARI knowledge center – Member website with access to shared solutions and data pools – Linkedin group? BARI focus workshops (potential topics): – Sales forecasting and its impact on supply chain and market performance – Short-term vs. long-term metrics: How to find a balance? – The impact of new technologies on business analytics… 11
  • 12. Contact information BARI Coordinator Nicolas Glady E-Mail Glady@essec.edu Phone +33 1 34 43 2895 ESSEC Business School Avenue Bernard Hirsch 95021 Cergy-Pontoise France 12

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