The days of launch and leave marketing are coming to an end. As the world around us accelerates brands must become more agile.
Where once we had big-budget, set-piece campaigns we now need to think more like a newsroom; creating and curating content that allows the brand to be always-on.
Managing and measuring this new approach to participation requires a rethink about the way we run our marketing practices.
Clipping is a handy way to collect important slides you want to go back to later.