Achieving LinkedIn Success A social media talk by Leora Wenger
Q: What is LinkedIn?A: LinkedIn is the world’s largestprofessional network. It can be usedto connect with those you alreadyknow or to broaden yourprofessional outreach and meetothers in profession.Read more: http://learn.linkedin.com/what-is-linkedin/
What you need to set up your LinkedIn profile:1. Email Address2. Password3. Zip code4. Job Title and Company (if employed)5. Education, personal info, skills6. Employment, past and present7. photo of yourself
Use a generic description ofyour professional headline.Label yourself what you would liketo be, rather than being limited to what your last title was.
Use keywords in your LinkedIn profileSeehttp://www.linkedstrategies.com/linkedin-keyword-optimization/
Top 10 FeaturesVia: PowerFormula for Linkedin Success
NEW: Add SectionsSections might include languages, publications, real estate,awards, travel, certifications, polls, SlideShare presentationsGo to Edit Profile to add a new section.
LinkedIn Groups• Opportunities to engage• Opportunities to meet other professionals• Ask questions• Answer questions – show expertise
Utilize SearchSearch by people, companies, jobs, answers,groups, updates
Company Profiles• Set up a profile for your company• Follow companies on LinkedIn
Is LinkedIn boring? And maybe it is, and maybe that’s a good thing. Focus ison work and text. No pictures.
No images on LinkedInSo I can’t include images I created such as this one for a recent post on WordPress.
Comparison with other social media platforms• Twitter• Pinterest• Google+• Facebook
For further exploration• Read blog posts on LinkedIn (see handout)• Work on your profile – add keywords• Join some LinkedIn groups• Update your status once a week or once a month
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