Blog Workshop Summer 2013 at Highland Park Public Library, NJ

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How do you set up a blog? What is the difference between a blog and a website? How to you get people to read your blog? Comment. See some successful blogs. What is SEO? What does a comment form …

How do you set up a blog? What is the difference between a blog and a website? How to you get people to read your blog? Comment. See some successful blogs. What is SEO? What does a comment form look like? Did I mention comment? Comment on other blogs, especially blogs in your niche.

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  • 1. with Leora Wenger Highland Park Public Library July 22, 2013
  • 2. Why Blog?
  • 3. Why Blog? • You love sharing writing • You love sharing photos • You have a business to promote • You get to meet people around the world • If you loved writing as a child, now is the time to go back to an old passion. • You get to meet fantastic people. • It challenges your writing style and skills. • You can share the things that make you tick: food, books, films, art, movies, maybe even religion or politics. • Blogging makes you see things differently as you start seeing them through the eyes of your readers.
  • 4. Content is King • Be prepared to invest the time to post on a regular basis. • Write content which has NOT been seen or read elsewhere and work to get other bloggers to notice you and your blog. • Focus on one piece of information. A blog entry on a recipe on American apple pie can be identical to all others except maybe in how you make or decorate the top crust. http://biz.leoraw.com/beginning-bloggers/
  • 5. Importance of Commenting • Meet other bloggers
  • 6. Importance of Commenting • Meet other bloggers • Get links back to your own blog
  • 7. Importance of Commenting • Meet other bloggers • Get links back to your own blog • Establish authority in your niche
  • 8. Importance of Commenting • Meet other bloggers • Get links back to your own blog • Establish authority in your niche • Respond to comments on your own blog so that you can meaningfully engage with your readers.
  • 9. Sample Comment Area
  • 10. Blog vs. Website • Blog consists of articles (called posts) and maybe a few informational pages. Blogs can be organized by categories and by tags. One might be able to view all posts in a set category on one page. • Websites are often pages, possibly stores, event calendars, and more – they can include a blog (or blogs).
  • 11. Make Money Blogging? • Not at first - work on getting an audience • Three methods: 1. Sell your own product or services 2. Sell someone else’s – ads on your site, Google ads, affiliate marketing 3. Set up a donation box (ex. use Paypal) – works mainly for non-profit organizations.
  • 12. Business blog example: http://www.ccwinsurance.com/insurance/blog/
  • 13. Finding Our Way http://findingourwaynow.com//
  • 14. “Blogging Leads to Bookings” http://www.contentmasteryguide.com/
  • 15. Platforms for Blogging • Blogger • WordPress.com • Self-hosted WordPress <-my favorite • Tumblr • Google+ • YouTube – video as a form of blogging? As a complement to one’s blog.
  • 16. Even if you use a free site like WordPress.com or Blogger, you may later decide you want to monetize. Be prepared. Buy your domain
  • 17. Keep Middlesex Moving blog http://kmmtma.wordpress.com/
  • 18. Why Self-hosted • You own the blog (instead of borrowing space) • Lots of plugin and theme choices • Establish business authority – shows you take your business seriously, and others should, too. • Backups and ability to move blog to other hosts
  • 19. Leora Wenger, Sketching Out blog http://www.leoraw.com/blog/ An example of self-hosted WordPress
  • 20. Codex: Installing WordPress http://codex.wordpress.org/Installing_WordPress
  • 21. SEO (search engine optimization) • SEO is about getting higher ranking in search engines, especially Google • On Page Optimization – title tags, key words, header tags, meta description • Incoming Links or Link Popularity – one reason why Guest Blogging is so popular
  • 22. • Promote a new service • Meet potential clients • Improve SEO for your site • Get feedback on your service or product or your marketing efforts http://biz.leoraw.com/benefits-of-a-business-blog-for-small-biz/
  • 23. Set a Strong Password • Use as many different characters as possible when forming your password. Use numbers, punctuation characters and, when possible, mixed upper and lower-case letters. Choosing characters from the largest possible alphabet will make your password more secure. http://wolfram.org/writing/howto/password.html
  • 24. About SEO “Write for the reader, tweak for the search engines.” http://web-design-sussex-seo.co.uk/lsi-keywords-simple-yet-very-powerful/
  • 25. Promote Your Blog • Leave comments on related blogs – make sure to include a link back to your blog • Use social media – Twitter, Google+, LinkedIn groups (such as Bloggers Helping Bloggers), Facebook. Even better than tweeting your own posts is when people like your content so much they tweet/share it. • Be friendly to other bloggers.
  • 26. Guest Posting • Write a guest post for someone else’s blog • Allow guest posts on your own blog • Guest posting is a way introduce your writing to new blog communities • It is also is a top way to get backlinks to your website – crucial in this tough business environment.
  • 27. http://biz.leoraw.com/
  • 28. Images for Blog Posts • Best method: create your own. Take photos. Make illustrations. • Other ideas: use public domain photos. Or use Creative Commons photos and give credit if asked to do so. • See: http://biz.leoraw.com/explore-free-image-sources/ • Pinterest: images can be pinned for more traffic to your blog. • Alt tags: important for SEO, visually-impaired • Be aware of lawsuits. Don’t use images illegally.
  • 29. When you visit a new blog, read comments. Visit some of the blogs of those who are commenting. If they comment on one blog, they might comment on yours.
  • 30. Skywatch Friday – a photo meme http://skyley.blogspot.com/
  • 31. Beware of Spam • Akismet – comes with WordPress • If a comment has a funny sounding link and the comment is so general and in no way relates to the post, it is probably spam. Delete it. • Some bloggers employ CAPTCHA or click this to prove you are human plugins.
  • 32. How do you find other bloggers in your niche?
  • 33. Hannah’s Nook http://hannahsnook.wordpress.com/
  • 34. What Next? • Exchange business cards and/or blog addresses with others in the room • Have fun with blogging – enjoy the experience.