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© 2014 Maslon Edelman Borman & Brand, LLP
Tips, Tricks and Dangers of
Social Media – and
Why You Should Care:
Introduction...
© 2014 Maslon Edelman Borman & Brand, LLP
What is Social Media & Web 2.0?
• The Interactive Internet
• Applications and id...
© 2014 Maslon Edelman Borman & Brand, LLP
© 2014 Maslon Edelman Borman & Brand, LLP
Set Your Priorities
© 2014 Maslon Edelman Borman & Brand, LLP
Why Should Lawyers Use
Social Media?
Social Media is a Supplement.
A supplement ...
© 2014 Maslon Edelman Borman & Brand, LLP
Why… LinkedIn
• Mini-marketplace for services &
networking
• Keep tabs on your c...
© 2014 Maslon Edelman Borman & Brand, LLP
Why… Facebook
• Network for referrals
• Market your skills
• Brand yourself as a...
© 2014 Maslon Edelman Borman & Brand, LLP
Why… Twitter
• Connect with lawyers, potential
clients and media personalities
•...
© 2014 Maslon Edelman Borman & Brand, LLP
How Can You Use Social Media
Effectively?
• Make it an Extension of Yourself
• M...
© 2014 Maslon Edelman Borman & Brand, LLP
Make Social Media an
Extension of Yourself
https://www.flickr.com/photos/34547181
© 2014 Maslon Edelman Borman & Brand, LLP
Be interesting, authentic, truthful, & personal
https://www.flickr.com/photos/de...
© 2014 Maslon Edelman Borman & Brand, LLP
Make your Social Media Presence
Personal. This…
© 2014 Maslon Edelman Borman & Brand, LLP
But Not This…
© 2014 Maslon Edelman Borman & Brand, LLP
Go Mobile: Make it Easy
https://www.flickr.com/photos/cote/3160784164
You won’t ...
© 2014 Maslon Edelman Borman & Brand, LLP
Avoid the “Overwhelm” and Add Value
https://www.flickr.com/photos/codepo8/212659...
© 2014 Maslon Edelman Borman & Brand, LLP
Make Social Media a Tool,
Not the End Goal
https://www.flickr.com/photos/zzpza/3...
© 2014 Maslon Edelman Borman & Brand, LLP
Make a Plan and Execute
• WHO are you trying to reach?
• WHAT are they saying & ...
© 2014 Maslon Edelman Borman & Brand, LLP
LINKEDIN: Be Smart and Targeted:
Make LinkedIn Invites Personal
© 2014 Maslon Edelman Borman & Brand, LLP
LINKEDIN: Be Smart and Targeted:
Avoid Sending Stupid Updates
© 2014 Maslon Edelman Borman & Brand, LLP
LINKEDIN: Be Smart and Targeted:
Avoid Sending Stupid Updates
Don’t let LinkedIn...
© 2014 Maslon Edelman Borman & Brand, LLP
FACEBOOK: Be Smart and Targeted:
Use Your Privacy Settings
I would recommend set...
© 2014 Maslon Edelman Borman & Brand, LLP
FACEBOOK: Be Smart and Targeted:
Use Your Privacy Settings
© 2014 Maslon Edelman Borman & Brand, LLP
FACEBOOK: Be Smart and Targeted:
Use Your Privacy Settings
Keep abreast of
Faceb...
© 2014 Maslon Edelman Borman & Brand, LLP
FACEBOOK: Be Smart and Targeted:
Develop Targeted Lists
At minimum create a
“Hid...
© 2014 Maslon Edelman Borman & Brand, LLP
TWITTER: Be Smart and Targeted:
Develop Targeted Lists
Avoid drowning in what I ...
© 2014 Maslon Edelman Borman & Brand, LLP
In Sum…Using Social Media Effectively =
Becoming, Learning, Sharing, and
Buildin...
© 2014 Maslon Edelman Borman & Brand, LLP
https://www.flickr.com/photos/erin_costa/3494784907/
Good luck! Questions? Email...
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Tips, Tricks & Dangers of Social Media - and Why You Should Care

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This is a CLE presentation I gave to the Minnesota Woman Lawyers as part of a panel discussion on "Tips, Tricks and Dangers of Social Media - and Why You Should Care". Hope you find it helpful!

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Transcript of "Tips, Tricks & Dangers of Social Media - and Why You Should Care"

  1. 1. © 2014 Maslon Edelman Borman & Brand, LLP Tips, Tricks and Dangers of Social Media – and Why You Should Care: Introduction to Social Media By Leora M. Itman (@LeoraItman) Maslon Edelman Borman & Brand, LLP As part of a Minnesota Women Lawyers CLE panel on April 8, 2014 also featuring Stacy Bettison and Kendra Brodin
  2. 2. © 2014 Maslon Edelman Borman & Brand, LLP What is Social Media & Web 2.0? • The Interactive Internet • Applications and ideas that encourage active conversation on the web instead of passive viewing of material. • A lawyer’s new website • Marketing, researching & connecting tool • … And so much more.
  3. 3. © 2014 Maslon Edelman Borman & Brand, LLP
  4. 4. © 2014 Maslon Edelman Borman & Brand, LLP Set Your Priorities
  5. 5. © 2014 Maslon Edelman Borman & Brand, LLP Why Should Lawyers Use Social Media? Social Media is a Supplement. A supplement to your current marketing, your legal & factual research resources, and your opportunities to build your brand as a lawyer. Like any supplement, Social Media is Beneficial, but please follow the directions, and use wisely, strategically and in moderation. https://www.flickr.com/photos/colindunn/4398689374
  6. 6. © 2014 Maslon Edelman Borman & Brand, LLP Why… LinkedIn • Mini-marketplace for services & networking • Keep tabs on your colleagues, friends, clients & potential clients • Professionals but not just lawyers (unlike JD Supra, etc.) • Online resume • Gets you “good Google” • Low maintenance
  7. 7. © 2014 Maslon Edelman Borman & Brand, LLP Why… Facebook • Network for referrals • Market your skills • Brand yourself as an expert • Remind your friends that you’re a lawyer and why they should hire/refer you business • Factual research for your cases • And you’re already on there for personal reasons, anyway.
  8. 8. © 2014 Maslon Edelman Borman & Brand, LLP Why… Twitter • Connect with lawyers, potential clients and media personalities • Brand yourself as an expert • See what people are saying about you, your firm & your clients • Factual research • Keep tabs on summer food truck locations (just kidding, but not really)
  9. 9. © 2014 Maslon Edelman Borman & Brand, LLP How Can You Use Social Media Effectively? • Make it an Extension of Yourself • Make it a Tool, not the End Goal • Promote Yourself* • Be Ethical* * Covered in the presentations by Stacy Bettison and Kendra Brodin
  10. 10. © 2014 Maslon Edelman Borman & Brand, LLP Make Social Media an Extension of Yourself https://www.flickr.com/photos/34547181
  11. 11. © 2014 Maslon Edelman Borman & Brand, LLP Be interesting, authentic, truthful, & personal https://www.flickr.com/photos/deanhp/3711222265; https://www.flickr.com/photos/jeepersmedia/7436557004; http://usabilityfriction.com/2010/04/14/the-8020-rule/ Drop the microphone: start a conversation! My 80-20 Rule for Social Media (there are others): On Twitter & LinkedIn: 80% of your posts should be professional, 20% personal; On Facebook, flip it. No Spamming!
  12. 12. © 2014 Maslon Edelman Borman & Brand, LLP Make your Social Media Presence Personal. This…
  13. 13. © 2014 Maslon Edelman Borman & Brand, LLP But Not This…
  14. 14. © 2014 Maslon Edelman Borman & Brand, LLP Go Mobile: Make it Easy https://www.flickr.com/photos/cote/3160784164 You won’t make posting to social media a regular part of your life unless you can do it on the go. Facebook & Twitter are especially designed for immediate comments about your life (professional & personal). Download the Facebook, Twitter, & LinkedIn mobile apps. If you have a Facebook page for your business, download the Facebook Pages app too.
  15. 15. © 2014 Maslon Edelman Borman & Brand, LLP Avoid the “Overwhelm” and Add Value https://www.flickr.com/photos/codepo8/2126592549 Don’t ask too much of yourself or you’ll find social media unmanageable. Add Value. Period. While you’re at it, read this book. Especially if you don’t have time to read this book.
  16. 16. © 2014 Maslon Edelman Borman & Brand, LLP Make Social Media a Tool, Not the End Goal https://www.flickr.com/photos/zzpza/3269784239, https://www.flickr.com/photos/chokola/1229450683
  17. 17. © 2014 Maslon Edelman Borman & Brand, LLP Make a Plan and Execute • WHO are you trying to reach? • WHAT are they saying & what is important to them? • WHEN are they engaging with SM? • WHERE are they engaging with SM? Around what subjects? On what social media? • WHY should we engage? Why customers will value the engagement? Why does this make business sense? • HOW will you add value, share & offer insight, and thus enable you to build trust, relationships & a strong online reputation? https://www.flickr.com/photos/mufidahkassalias/10519774073/ (Credit to Kevin O’Keefe’s great article “The Five W’s and How”, http://kevin.lexblog.com/2012/08/27/law-firm-social-media-strategy-the-five-w-and-ho/)
  18. 18. © 2014 Maslon Edelman Borman & Brand, LLP LINKEDIN: Be Smart and Targeted: Make LinkedIn Invites Personal
  19. 19. © 2014 Maslon Edelman Borman & Brand, LLP LINKEDIN: Be Smart and Targeted: Avoid Sending Stupid Updates
  20. 20. © 2014 Maslon Edelman Borman & Brand, LLP LINKEDIN: Be Smart and Targeted: Avoid Sending Stupid Updates Don’t let LinkedIn let your contacts know when you change your profile! Keep this box unchecked and save yourself A LOT of embarrassment. If and when you switch jobs, you can let people know in a status update.
  21. 21. © 2014 Maslon Edelman Borman & Brand, LLP FACEBOOK: Be Smart and Targeted: Use Your Privacy Settings I would recommend setting your Facebook Default to share your postings with “Friends” through the Custom Settings so you can note not to share your postings with a to-be-created “Hide Stuff” list.
  22. 22. © 2014 Maslon Edelman Borman & Brand, LLP FACEBOOK: Be Smart and Targeted: Use Your Privacy Settings
  23. 23. © 2014 Maslon Edelman Borman & Brand, LLP FACEBOOK: Be Smart and Targeted: Use Your Privacy Settings Keep abreast of Facebook’s changes to its Privacy Settings. Facebook has fun changing the default rules on us.
  24. 24. © 2014 Maslon Edelman Borman & Brand, LLP FACEBOOK: Be Smart and Targeted: Develop Targeted Lists At minimum create a “Hide Stuff” list for the people that you don’t want to send your kids’ photos or your political rants to. You could also create a list for each group of friends, colleagues, or connections if you have A LOT of time on your hands. This setting is your DEFAULT.
  25. 25. © 2014 Maslon Edelman Borman & Brand, LLP TWITTER: Be Smart and Targeted: Develop Targeted Lists Avoid drowning in what I call the “Twitter waterfall” by creating lists. Note that you can create public and private lists. People don’t know if they’re on a private list and the only person who can even see you have such a list is you. (THIS IS PRIVATE)
  26. 26. © 2014 Maslon Edelman Borman & Brand, LLP In Sum…Using Social Media Effectively = Becoming, Learning, Sharing, and Building Your Biz, with Balance • Become the Business (Making the professional personal & vice versa) • Learn the Business (Trying to use social media better, developing tips and tricks along the way) • Share the Business (Connecting with thought leaders, adding value to others) • Build the Business (Branding, connecting, referring) • With Balance!
  27. 27. © 2014 Maslon Edelman Borman & Brand, LLP https://www.flickr.com/photos/erin_costa/3494784907/ Good luck! Questions? Email me @ Leora.Itman@maslon.com.
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