The 5 S’s for Viral Video
1. Smart Funny Shots
Humor used in a Smart way will stimulate the mind & viral spread
2. Severe Shots
Unfortunately it stimulates the mind and therefore it will work
3. Salacious Shots
If it stimulates the mind it will work!
4. Short Shots
Unless it is very stimulating to watch, Viral Videos should be short! (30 sec–1 min.)
Shot in a way it looks good!
5.
Good is Authentic! Overproduced commercials are perceived as non authentic
(NOT GOOD!) unless it is pure ART to watch! Under produced viral video´s by
amateurs or professionals (if well executed) are being perceived as authentic.
Leon Wittenberg
International Strategy Consultant
info@soho-
info@soho-consultancy.com
soho

?
Who is
Soho - Social Media Consultancy Ltd.. is an international
Ltd
“street-wise”
Agency social media
of
marketing, communications
specialists combining
sales skills in order to let brands
and
be web 3.0
in web 2.0
successful &
marketing technology strategies.
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info@soho-consultancy.com
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“The Soho – Effect”
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