NME COVER CONVENTIONSMASTHEADBehind subjectSUBJECTLooking ‘through’ thecamera, connectingwith the reader. Studioimage and lighting.ISSUE & PRICESmall print, abovemastheadPROPSRelate to the maincover line. (Brokentrumpets:“no moretrumpets”)EYEBROWFeatures both text andimagery.COVER LINESRunning down theleftCOLOR SCHEMELimited: sticks to 3/4colours: orange, pink,black and whiteBACKGROUNDPlain and simple with aslight upwards gradientBARCODEBottom right cornerMAIN COVER LINEBold and domineeringLAYERS3 to create a depthand sense of realism
HIT COVER ANALYSISMASTHEADBehind subjectSUBJECTLooking ‘through’ thecamera, connectingwith the reader. Studioimage and lighting.ISSUE & PRICESmall print, abovemastheadPROPSRelate to the maincover line. (War facepaint:“her battle tobecome a pop star”)EYEBROWFeatures both text andimagery.COVER LINESRunning down theleftCOLOR SCHEMELimited: sticks to 3/4colours: hot pink, blackand whiteBACKGROUNDPlain and simple with aslight upwards gradientBARCODEBottom right cornerMAIN COVER LINEBold and domineeringLAYERS3 to create a depthand sense of realismUSEUSEUSEUSEUSEUSEUSEUSEUSEUSEUSE
NME CONTENTS CONVENTIONSISSUE DATEItalic font, below headingRANGE OFIMAGESUse of close up, midand full length shotseach relating to theirarticle. Images are allboxedHEADINGBold, central and topPAGE NUMBERSBold in a white boxplaced in the corner ofan imageBACKGROUNDPlain, whiteLINESNicely separatingeach individualsection of the pageRANGE OFFONTS5/6 various fonts. Use ofitalic, bold and light typefacesPULL QUOTEGives the readerincentive to read thearticleARTICLEDESCRIPTIONGives the reader brief, tothe point info about thearticleHIGHLIGHTS LIST“Plus” box listing additionalfeatures within themagazine
HIT CONTENTS ANALYSISISSUE DATEItalic font, below headingRANGE OFIMAGESUse of close up, midand full length shotseach relating to theirarticle. Images RANGEfrom boxed to ‘cut out’HEADINGBold, central and topPAGE NUMBERSBold in a white boxplaced in the corner ofan imageBACKGROUNDPlain, whiteLINESNicely separatingeach individualsection of the pageRANGE OFFONTS5/6 various fonts. Use ofitalic, bold and light typefacesPULL QUOTEGives the readerincentive to read thearticleARTICLEDESCRIPTIONGives the reader brief, tothe point info about thearticleHIGHLIGHTS LIST“Plus” box listing additionalfeatures within themagazineCHART LIST‘The HIT chart’: a vibrantlist of the magazine’s top 10songs this weekUSEUSEUSEUSEUSEUSEUSEUSEUSEDEVELOPCHALLENGE
HIT CONTENTS ANALYSIS:TOP 10 CHARTI decided to go against the conventionallayout of an NME contents page byincluding a chart list. I thought that a top10 hit list would be a great feature tohave on my contents page as mymagazine focuses on the pop genre andso naturally chart music and being up todate with the latest hit songs is hugelyimportant.Another pop music magazine is‘BILLBOARD’ and I noticed that theyinclude a full length ofﬁcial chart on theircontents page. I did not like the style ofthe chart and thought it took up toomuch space of the page so I decided tobase my chart around one I foundwithin an ‘NME’ article which wouldmatch the look and feel of mymagazine.This is another way that I havemanaged to incorporate pop genrecontent into a layout and styletraditionally associated with rock genremagazines.
NME DOUBLE PAGE SPREADCONVENTIONSPHOTO CREDITSSmall print, below leadFULL BLEEDIMAGERight page uses the samebackground so it appearsthe image continues.STAND FIRSTArticle Description,italicHEADINGBold, runs across theentire spreadFOOTERIssue date and pagenumberDROP CAPLarge, same colour andfont as the headingBACKGROUNDPlain and simplePULL QUOTETo grab readersattention, boldGUTTERMARGINCreates an even boarderCOPYSmall standard fontsize of 9
PHOTO CREDITSSmall print, below leadFULL BLEEDIMAGERight page uses the samebackground so it appearsthe image continues.STAND FIRSTArticle Description,italicHEADINGBold, runs across onlyone side of the spreadFOOTERIssue date and pagenumberDROP CAPLarge, same colour andfont as the headingBACKGROUNDPlain and simplePULL QUOTETo grab readersattention, boldGUTTER MARGINCreates an even boarderCOPYSmall standard fontsize of 9HIT DOUBLE PAGE SPREADANALYSISRANGE OF PHOTOSI wanted to utilize free spacethe best I could and soincluded a sequence ofadditional photos.USEUSEUSEUSEUSEUSEUSEUSEUSEUSEDEVELOPDEVELOP
3.WHAT KIND OF MEDIAINSTITUTION MIGHTDISTRIBUTEYOUR MEDIAPRODUCT AND WHY?
IPC Media are responsible for the production of over 60 inﬂuential media brands. Withtheir print based media reaching 2/3s of UK women and their websites attracting 20million users every month, IPC Media would be the perfect kind of media institution todistribute my magazine. Their ability to reach the majority of British females and theirunderstanding of a forward thinking cyber aware audience would be useful as mymagazine is targeted at women, also their website production would allow me to producemy magazine as a virtual product as well as in standard print form. My magazine istargeted towards a young, female audience and focuses on the genre of pop music, unlikemany of IPC’s current magazines, and therefore would appeal to a ‘mainstream’ audienceand could be sold in main cities such as London and Manchester in large chain stores suchas WHSMITH. IPC Media already distributes ‘NME’, my case study magazine, which leadsme to believe they would be interested in also distributing my magazine which follows thelayout and style of ‘NME’ whilst catering to a different, more popular music genre, ﬁlling agap in the UK market. It would also be possible to create a brand of ‘HIT’ magazine due toIPC’s cross media ownership which would allow me to set up a website and possibly radiostation for ‘HIT’. It would also allow me to advertise my media product across a range ofmedia such as print, tv and radio advertisement; effectively boosting sales and proﬁts.
6.WHAT HAVEYOU LEARNTABOUTTECHNOLOGIESFROMTHE PROCESS OFCONSTRUCTINGTHIS MEDIAPRODUCT?
SOFTWARES- Wordpress.com - used as a virtual portfolio (blog)- Slideshare.com - used to publish evaluation powerpoint-Youtube.com - used to publish a video online- Surveymonkey.com - used to gain audience feed back- Google.com - used as a search engine for info & images- Photoshop - used for photo editing, cropping ect- Indesign - used for layout and typography- Pages - used to write the article- Keynote - used to create the powerpoint presentation- iMovie - used to make my evaluation videoHARDWARES- Digital SLR - used for capturing my artist images- Studio lighting - to ensure minimal shadows (3 point)-Tri-pod - used to help capture a steady image- iMac - used to access all the listed software- iPhone 5 - used to make notes throughout the process- USB ﬂash drive - used to transport ﬁles betweencollege and homeLIST OFTECHNOLOGIES USED
Although I was already familiar with photoshop before starting thisprocess, I have developed my skills and feel I am no longer abeginner. Using photoshop to edit my images before placing theminto my magazine pages has taught me the importance of imageryediting when creating a professional magazine and I don’t think myﬁnal piece would be to the same standard it is without photoshop.Unlike photoshop, InDesign was completely new to me and I foundit difﬁcult to adjust at ﬁrst. Once I stopped being reluctant andstarted to use InDesign to construct my media product it quicklybecame clear how easy it was to use and also how useful it was.InDesign was crucial in the typography and layout of my magazine, Ilearned how to create a unique masthead from scratch and withpractice, managed to assemble my ﬁnal product.Although InDesign was hugely important in creating my media product,Wordpress.com has perhaps been even more essential as it has allowedme to bring all the stages of this project together.Wordpress has acted asa free virtual portfolio for my work and no paper has been required forthe entire project. Blogging was a new concept to me as I had no pastexperience, but thanks to the simplicity of Wordpress I have learned tocreate posts and then categorize them accordingly through a menusystem. I have enjoyed Wordpress so much that I have gone on to set-upmy own hobby based blog.
Throughout the production process of my media product I organized three photoshoots using two different DSLR cameras: my own Panasonic Lumix G2 (£330) andmy father’s Canon EOS 5D mark 3 (£2340). I learned that the quality of the camerahas a huge impact on the quality of the image and I deﬁnitely preferred working withthe cannon. I also learned that as well as studio lighting, natural light is a great sourcefor photography as my images taken outside looked crisp and bright. It was also usefulto take some location shots to ensure I had a vast range of images for my magazine.
7. LOOKING BACK ATYOURPRELIMINARYTASK,WHAT DOYOU FEELYOU HAVE LEARNT?
PRELIMINARY VS. FINALI feel I have learnt a huge amount aboutnot only the magazine and music industrybut also about producing my own mediaproduct. When looking back to mypreliminary exercise it looks highlyunprofessional in comparison to my ﬁnalmagazine which, in my opinion, matches thestandards of ofﬁcial music magazines. Thiswas mainly due to my lack of knowledgeabout elements of style and layout such asmargins, studio imagery, positioning,typography and also as I was veryunfamiliar with Adobe InDesign. Beforestarting this project I was fairly comfortableusing photoshop but had no knowledge ofusing InDesign. What initially would havetaken me hours to accomplish using thesoftware would now take me 5 minutesand it is through learning how to use pageconstruction software such as indesign thatI have been able to achieve my ﬁnalproduct.