Multimedia is usually smallerand less expensive
Multimedia development is aproject based process
Planning your multimedia l Successful multimedia are built from a plan and they are successful because of the plan l It may save time, money, effort and lots of potential agony. l 80% planning and 20% production
Phases of Multimedia Developmentl Planning your multimedia productl Develop the multimedia productl Implement the multimedia presentation
Planning the multimedial Develop the design strategyl State the purposel Identify the target audiencel Develop specificationsl Create wireframes and storyboardsl Determine the organizational structurel Design the navigational structure and user interface
Develop multimedia presentationl Develop the structure behind presentationl Create the multimedia elementsl Add the contentl Write additional scripts
Understanding the Design Strategyl To ensure the success of your multimedia product, all the people involved in its creation should collectively develop a design strategyl It will help ensure that your multimedia evolves into a product that effectively achieves its purpose for the intended audience
Purpose of your multimedial Before building your presentation, the purpose must be clearly stated and pervade the planning documentsl The purpose is defined further by the goals and objectives.l Goals and objectives will guide the development process
Sample Purpose Statementl “The Website will give students access to all course requirements including a syllabus, list of assignments, due dates, and staff information. In addition, students will be able to communicate with one another via chat and e-mail as well as post messages to shared discussion board”
Target Audiencel A multimedia presentation must always be designed with the target audience in mind.l If you do not consider your audience in planning, your presentation will flop.l It is more important to focus on the user and what the user wants that to focus on what you, the designer think is cool
Multimedia Product Categoriesl Static They are often designed to promote or provide informationl Dynamic Provides information and offer some form of interactivity such as e-mail, searches, questionnaire, and order processing
The purpose and target audiencelargely determine the…l Tone (ex. Humorous, serious, light, formal)l Approachl Metaphor (Theme)l Emphasis
Specifications of yourpresentationl Playback systeml Multimedia Elementsl Functionalityl User Interface
Client Analysisl Business analysisl Stakeholder analysisl Client’s or Company’s goals
Business Analysisl Their core busines?l Their market & market position?l They preceive?
Stakeholder Analysisl Process of systematically gathering and analyzing qualitative information to determine whose interests should be taken into account when developing and implementing a multimedia product
Client’s or Company’s Goalsl Do you want to grow your business?
Client’s or Company’s Goalsl Do you want to reduce costs?l If so, where, and by how much?
Client’s or Company’s Goalsl Do you want to launch a new product?
Client’s or Company’s Goalsl Do you want to improve customer service?
Client’s or Company’s Goalsl Publicity or Online Advertisingl Online Retailingl News and Informationl Educationl Communityl Artl Entertainment
Content Analysisl Textl Images : Photo, Logo, Symbol, Icon, Tables, Chart, Illustrationl Audio : Podcast, Sound Effects, Ambient, Alertsl Video : Streaming or Non Streaming
Interface Analysisl Interaction Flowchartingl Real-World User Scenarios : How would person X expect this information to be organised. Does person Y find this layout to be stimulating, based on our demographic findings?l Usability Analysis : Standard support, Accessibility, Cross-platform support
Information ArchitectureHow you organizing the contentto suit your audience
Organizational Typesl Hierarchicall Alphabeticall Sequential (reading, completing task, etc)l Chronologicall Matrixl Organic (just add content as you go)l Random
Visual Designl Screen Layoutsl Graphic designer usually build these by creating: Theme, Mood, Style,l Takes interface design and structure into consideration