Planning Your Multimedia Presentation
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Planning Your Multimedia Presentation

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Week 1 Lecturing

Week 1 Lecturing
Course Multimedia Presentation for Public Relations
Swiss German University Indonesia
(18 August 2011)

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Planning Your Multimedia Presentation Planning Your Multimedia Presentation Presentation Transcript

  • Planning your Multimedia Presentation Week 1 P420 - 1 CMLA Multimedia Presentation for Public Relations Swiss German University Indonesia
  • What is multimedia?
  • Audience involvementcalled multimedia interactivity
  • Multimedia is usually smallerand less expensive
  • Multimedia development is aproject based process
  • Planning your multimedia l  Successful multimedia are built from a plan and they are successful because of the plan l  It may save time, money, effort and lots of potential agony. l  80% planning and 20% production
  • Phases of Multimedia Developmentl  Planning your multimedia productl  Develop the multimedia productl  Implement the multimedia presentation
  • Planning the multimedial  Develop the design strategyl  State the purposel  Identify the target audiencel  Develop specificationsl  Create wireframes and storyboardsl  Determine the organizational structurel  Design the navigational structure and user interface
  • Develop multimedia presentationl  Develop the structure behind presentationl  Create the multimedia elementsl  Add the contentl  Write additional scripts
  • Understanding the Design Strategyl  To ensure the success of your multimedia product, all the people involved in its creation should collectively develop a design strategyl  It will help ensure that your multimedia evolves into a product that effectively achieves its purpose for the intended audience
  • Purpose of your multimedial  Before building your presentation, the purpose must be clearly stated and pervade the planning documentsl  The purpose is defined further by the goals and objectives.l  Goals and objectives will guide the development process
  • Sample Purpose Statementl  “The Website will give students access to all course requirements including a syllabus, list of assignments, due dates, and staff information. In addition, students will be able to communicate with one another via chat and e-mail as well as post messages to shared discussion board”
  • Target Audiencel  A multimedia presentation must always be designed with the target audience in mind.l  If you do not consider your audience in planning, your presentation will flop.l  It is more important to focus on the user and what the user wants that to focus on what you, the designer think is cool
  • Multimedia Product Categoriesl  Static They are often designed to promote or provide informationl  Dynamic Provides information and offer some form of interactivity such as e-mail, searches, questionnaire, and order processing
  • The purpose and target audiencelargely determine the…l  Tone (ex. Humorous, serious, light, formal)l  Approachl  Metaphor (Theme)l  Emphasis
  • Specifications of yourpresentationl  Playback systeml  Multimedia Elementsl  Functionalityl  User Interface
  • Client Analysisl  Business analysisl  Stakeholder analysisl  Client’s or Company’s goals
  • Business Analysisl  Their core busines?l  Their market & market position?l  They preceive?
  • Stakeholder Analysisl  Process of systematically gathering and analyzing qualitative information to determine whose interests should be taken into account when developing and implementing a multimedia product
  • Client’s or Company’s Goalsl  Do you want to grow your business?
  • Client’s or Company’s Goalsl  Do you want to reduce costs?l  If so, where, and by how much?
  • Client’s or Company’s Goalsl  Do you want to launch a new product?
  • Client’s or Company’s Goalsl  Do you want to improve customer service?
  • Client’s or Company’s Goalsl  Publicity or Online Advertisingl  Online Retailingl  News and Informationl  Educationl  Communityl  Artl  Entertainment
  • Audience Analysisl  Demographicsl  Cognitive Abilityl  Perceptive Abilityl  Personality Typesl  Ability/Disability
  • Content Analysisl  Textl  Images : Photo, Logo, Symbol, Icon, Tables, Chart, Illustrationl  Audio : Podcast, Sound Effects, Ambient, Alertsl  Video : Streaming or Non Streaming
  • Interface Analysisl  Interaction Flowchartingl  Real-World User Scenarios : How would person X expect this information to be organised. Does person Y find this layout to be stimulating, based on our demographic findings?l  Usability Analysis : Standard support, Accessibility, Cross-platform support
  • Information ArchitectureHow you organizing the contentto suit your audience
  • Organizational Typesl  Hierarchicall  Alphabeticall  Sequential (reading, completing task, etc)l  Chronologicall  Matrixl  Organic (just add content as you go)l  Random
  • Visual Designl  Screen Layoutsl  Graphic designer usually build these by creating: Theme, Mood, Style,l  Takes interface design and structure into consideration