Planning Your Multimedia Presentation


Published on

Week 1 Lecturing
Course Multimedia Presentation for Public Relations
Swiss German University Indonesia
(18 August 2011)

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Planning Your Multimedia Presentation

  1. 1. Planning your Multimedia Presentation Week 1 P420 - 1 CMLA Multimedia Presentation for Public Relations Swiss German University Indonesia
  2. 2. What is multimedia?
  3. 3. Audience involvementcalled multimedia interactivity
  4. 4. Multimedia is usually smallerand less expensive
  5. 5. Multimedia development is aproject based process
  6. 6. Planning your multimedia l  Successful multimedia are built from a plan and they are successful because of the plan l  It may save time, money, effort and lots of potential agony. l  80% planning and 20% production
  7. 7. Phases of Multimedia Developmentl  Planning your multimedia productl  Develop the multimedia productl  Implement the multimedia presentation
  8. 8. Planning the multimedial  Develop the design strategyl  State the purposel  Identify the target audiencel  Develop specificationsl  Create wireframes and storyboardsl  Determine the organizational structurel  Design the navigational structure and user interface
  9. 9. Develop multimedia presentationl  Develop the structure behind presentationl  Create the multimedia elementsl  Add the contentl  Write additional scripts
  10. 10. Understanding the Design Strategyl  To ensure the success of your multimedia product, all the people involved in its creation should collectively develop a design strategyl  It will help ensure that your multimedia evolves into a product that effectively achieves its purpose for the intended audience
  11. 11. Purpose of your multimedial  Before building your presentation, the purpose must be clearly stated and pervade the planning documentsl  The purpose is defined further by the goals and objectives.l  Goals and objectives will guide the development process
  12. 12. Sample Purpose Statementl  “The Website will give students access to all course requirements including a syllabus, list of assignments, due dates, and staff information. In addition, students will be able to communicate with one another via chat and e-mail as well as post messages to shared discussion board”
  13. 13. Target Audiencel  A multimedia presentation must always be designed with the target audience in mind.l  If you do not consider your audience in planning, your presentation will flop.l  It is more important to focus on the user and what the user wants that to focus on what you, the designer think is cool
  14. 14. Multimedia Product Categoriesl  Static They are often designed to promote or provide informationl  Dynamic Provides information and offer some form of interactivity such as e-mail, searches, questionnaire, and order processing
  15. 15. The purpose and target audiencelargely determine the…l  Tone (ex. Humorous, serious, light, formal)l  Approachl  Metaphor (Theme)l  Emphasis
  16. 16. Specifications of yourpresentationl  Playback systeml  Multimedia Elementsl  Functionalityl  User Interface
  17. 17. Client Analysisl  Business analysisl  Stakeholder analysisl  Client’s or Company’s goals
  18. 18. Business Analysisl  Their core busines?l  Their market & market position?l  They preceive?
  19. 19. Stakeholder Analysisl  Process of systematically gathering and analyzing qualitative information to determine whose interests should be taken into account when developing and implementing a multimedia product
  20. 20. Client’s or Company’s Goalsl  Do you want to grow your business?
  21. 21. Client’s or Company’s Goalsl  Do you want to reduce costs?l  If so, where, and by how much?
  22. 22. Client’s or Company’s Goalsl  Do you want to launch a new product?
  23. 23. Client’s or Company’s Goalsl  Do you want to improve customer service?
  24. 24. Client’s or Company’s Goalsl  Publicity or Online Advertisingl  Online Retailingl  News and Informationl  Educationl  Communityl  Artl  Entertainment
  25. 25. Audience Analysisl  Demographicsl  Cognitive Abilityl  Perceptive Abilityl  Personality Typesl  Ability/Disability
  26. 26. Content Analysisl  Textl  Images : Photo, Logo, Symbol, Icon, Tables, Chart, Illustrationl  Audio : Podcast, Sound Effects, Ambient, Alertsl  Video : Streaming or Non Streaming
  27. 27. Interface Analysisl  Interaction Flowchartingl  Real-World User Scenarios : How would person X expect this information to be organised. Does person Y find this layout to be stimulating, based on our demographic findings?l  Usability Analysis : Standard support, Accessibility, Cross-platform support
  28. 28. Information ArchitectureHow you organizing the contentto suit your audience
  29. 29. Organizational Typesl  Hierarchicall  Alphabeticall  Sequential (reading, completing task, etc)l  Chronologicall  Matrixl  Organic (just add content as you go)l  Random
  30. 30. Visual Designl  Screen Layoutsl  Graphic designer usually build these by creating: Theme, Mood, Style,l  Takes interface design and structure into consideration