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www.dot.co.idSocial MediaIntelligence	For Marketing Campaign
Marketing	     Nowadays	      Word Of Mouth	      	      Internet Technology	www.dot.co.id
Word Of	      Mouth	            › MOST  EFFECTIVE	            › MOST POWERFUL	            › MOST INFLUENTIAL	          ...
Word Of	      Mouth	www.dot.co.id
Word Of	      Mouth	www.dot.co.id
Internet	   Technology	     ›   58% Indonesian use Internet     ›  Handphone, tablet, handheld devices     ›  Getting c...
Internet	   Technology	www.dot.co.id
Internet	   Technology	 The Market is Huge  still growing	www.dot.co.id
Indonesian	   Lifestyle	                  everything is about                        friends and locationwww.dot.co.id
Market	  Growth	 240.2 million  Indonesias Internet Users                12.5%                of the population           ...
Internet	   Technology	                   Mobile Phone                   or                   Social Tool?www.dot.co.id
Data Package 	   Promo	www.dot.co.id
Data Package 	   Promo	www.dot.co.id
What is	Social Media?	    ›  Media    for socializing    ›  Share:       ›  Opinions       ›  Thoughts       ›  Exper...
Why would people have    conversation on Social    Media about you?    ›  They  Love you    ›  They Hate you    ›  They...
Why Corporate	 needs Social Media?	                    What you say is                    more important                  ...
Why Corporate	       Food??       Or a way for       your customer       to tell their       stories?www.dot.co.id
www.dot.co.id                Engagement
Conversations	www.dot.co.id
How Popular is	 Social Media globally?	www.dot.co.id
Impacts of	 Social Media	                how social media transforms the way we do business   	www.dot.co.id
Impacts of	 Social Media	                                                             #1                increase followers...
Impacts of	 Social Media	                                                 #2                                            cr...
Impacts of	 Social Media	                                                #2                                           Word...
Impacts of	 Social Media	                                      #3                   stand out from competitors	www.dot.co.id
How Potential is	 Social Media?	                stand out from competitors	www.dot.co.id
#1 It’s always TICKING like your heart BEATING               stand out from competitors	www.dot.co.id
#2  •  AMAZING growth rate   stand out from competitors	www.dot.co.id
#3    •  VAST number of users    •  The Charasteristics of users       that PERFECT FIT with       your businesswww.dot.co...
#4 Internet Users in Indonesia rising significantly at 32% on 2010www.dot.co.id
#5                The Accessibilitywww.dot.co.id
Benefits of	  Social Media?	                stand out from competitors	www.dot.co.id
#1 Half respondents in a research said that ‘LOW COST’ was the main benefit                       stand out from competito...
#2                The facebook fans SPENT                MORE than the non-facebook                fanswww.dot.co.id
#3                Using socmed                marketing                INCREASING ROIwww.dot.co.id
#4                Once customers get engaged in Social                Media their MINDSET on your brand/s                t...
Social Media	                     stand out from competitors	www.dot.co.id
Social Media Strategy	www.dot.co.id
www.dot.co.id
Which Social Media	          Fits You?	www.dot.co.id
Which Social Media	          Fits You?	                  Customer	        Brand	       Traffic	     SEO	                  Co...
What’s Crucial?	www.dot.co.id
What’s Crucial?	    Content Quality is Crucial!    Quality NOT Quantitywww.dot.co.id
KPIs measurements	www.dot.co.id
Analysis	  Strategy	                                                               Brand Awareness                        ...
Data	     Klout Score      Your popularity on Social media (esp. Twitter) doesn t only      depend on number of followers ...
Data	  www.dot.co.id
Data	  www.dot.co.id
Data	  www.dot.co.id
Data	  www.dot.co.id
Why Choosing DOT?	      Social	  Media	  Strategies	  www.dot.co.id
1.  Based	  on	  Real	  Data	                                      Reports    Analytics Toolswww.dot.co.id
2.  Adap;ve	  Strategy	    Current                     Tracking                Campaigns                    Reports Condit...
3.  Customized	  Campaigns	        1. Based on your line of business      2. Based on the product type      3. Based on th...
4.  Recommenda;ons	  	  More	          Targeted	  campaigns	        1. Recommendation based on the report         of previ...
Thank You !www.dot.co.id
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Social Media Intelligence

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Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.
Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.

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Transcript of "Social Media Intelligence"

  1. 1. www.dot.co.idSocial MediaIntelligence For Marketing Campaign
  2. 2. Marketing Nowadays Word Of Mouth Internet Technology www.dot.co.id
  3. 3. Word Of Mouth › MOST EFFECTIVE › MOST POWERFUL › MOST INFLUENTIAL › LEAST expensive ›  Based on research by Osterman Research ›  Source : http://EzineArticles.com/6369450www.dot.co.id
  4. 4. Word Of Mouth www.dot.co.id
  5. 5. Word Of Mouth www.dot.co.id
  6. 6. Internet Technology ›  58% Indonesian use Internet ›  Handphone, tablet, handheld devices ›  Getting cheaper ›  Internet is the largest communication medium ›  People still prefer to talk face to face, but Internet enable the information to spread fast around the world.www.dot.co.id
  7. 7. Internet Technology www.dot.co.id
  8. 8. Internet Technology The Market is Huge still growing www.dot.co.id
  9. 9. Indonesian Lifestyle everything is about friends and locationwww.dot.co.id
  10. 10. Market Growth 240.2 million Indonesias Internet Users 12.5% of the population Growth Eat PrayTweet 1,150%www.dot.co.id
  11. 11. Internet Technology Mobile Phone or Social Tool?www.dot.co.id
  12. 12. Data Package Promo www.dot.co.id
  13. 13. Data Package Promo www.dot.co.id
  14. 14. What is Social Media? ›  Media for socializing ›  Share: ›  Opinions ›  Thoughts ›  Experiences ›  Information ›  Viral Marketingwww.dot.co.id
  15. 15. Why would people have conversation on Social Media about you? ›  They Love you ›  They Hate you ›  They were asked Opinion about you ›  Their Community is talking about youwww.dot.co.id
  16. 16. Why Corporate needs Social Media? What you say is more important than what advertising agencies saywww.dot.co.id
  17. 17. Why Corporate Food?? Or a way for your customer to tell their stories?www.dot.co.id
  18. 18. www.dot.co.id Engagement
  19. 19. Conversations www.dot.co.id
  20. 20. How Popular is Social Media globally? www.dot.co.id
  21. 21. Impacts of Social Media how social media transforms the way we do business www.dot.co.id
  22. 22. Impacts of Social Media #1 increase followers, friends, and shares www.dot.co.id
  23. 23. Impacts of Social Media #2 credible forms listening each others increase brand awareness www.dot.co.id
  24. 24. Impacts of Social Media #2 Word Of Mouth Viral Marketing increase brand awareness www.dot.co.id
  25. 25. Impacts of Social Media #3 stand out from competitors www.dot.co.id
  26. 26. How Potential is Social Media? stand out from competitors www.dot.co.id
  27. 27. #1 It’s always TICKING like your heart BEATING stand out from competitors www.dot.co.id
  28. 28. #2 •  AMAZING growth rate stand out from competitors www.dot.co.id
  29. 29. #3 •  VAST number of users •  The Charasteristics of users that PERFECT FIT with your businesswww.dot.co.id
  30. 30. #4 Internet Users in Indonesia rising significantly at 32% on 2010www.dot.co.id
  31. 31. #5 The Accessibilitywww.dot.co.id
  32. 32. Benefits of Social Media? stand out from competitors www.dot.co.id
  33. 33. #1 Half respondents in a research said that ‘LOW COST’ was the main benefit stand out from competitors www.dot.co.id
  34. 34. #2 The facebook fans SPENT MORE than the non-facebook fanswww.dot.co.id
  35. 35. #3 Using socmed marketing INCREASING ROIwww.dot.co.id
  36. 36. #4 Once customers get engaged in Social Media their MINDSET on your brand/s tend to be POSITIVEwww.dot.co.id
  37. 37. Social Media stand out from competitors www.dot.co.id
  38. 38. Social Media Strategy www.dot.co.id
  39. 39. www.dot.co.id
  40. 40. Which Social Media Fits You? www.dot.co.id
  41. 41. Which Social Media Fits You? Customer   Brand   Traffic   SEO   Communica.on   Exposure  www.dot.co.id
  42. 42. What’s Crucial? www.dot.co.id
  43. 43. What’s Crucial? Content Quality is Crucial! Quality NOT Quantitywww.dot.co.id
  44. 44. KPIs measurements www.dot.co.id
  45. 45. Analysis  Strategy   Brand Awareness   Social  Media   Current Digital   Campaign   FutureTrack number of Followers,Fans, Mentions, Post, Klout Track number of Followers,Score Fans, Mentions, Post, Klout Scorewww.dot.co.id
  46. 46. Data   Klout Score Your popularity on Social media (esp. Twitter) doesn t only depend on number of followers but also the contents, influence level and audience engagement level.www.dot.co.id
  47. 47. Data  www.dot.co.id
  48. 48. Data  www.dot.co.id
  49. 49. Data  www.dot.co.id
  50. 50. Data  www.dot.co.id
  51. 51. Why Choosing DOT? Social  Media  Strategies  www.dot.co.id
  52. 52. 1.  Based  on  Real  Data   Reports Analytics Toolswww.dot.co.id
  53. 53. 2.  Adap;ve  Strategy   Current Tracking Campaigns Reports Conditions Analytics Tools Feedbackswww.dot.co.id
  54. 54. 3.  Customized  Campaigns   1. Based on your line of business 2. Based on the product type 3. Based on the campaign goalswww.dot.co.id
  55. 55. 4.  Recommenda;ons    More   Targeted  campaigns   1. Recommendation based on the report of previous campaigns. 2. Suggest more targeted future campaigns based on previous campaigns.www.dot.co.id
  56. 56. Thank You !www.dot.co.id
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