Expanding your product idea into a product l ine

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Excerpts from "The Caboodles Blueprint" by Leonie Mateer
An easy to read, step by step GUIDE on how to take your product IDEA in the Retail Market.
www.leoniemateer.com

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Expanding your product idea into a product l ine

  1. 1. Expanding your product idea Into a PRODUCT LINE
  2. 2. A single Productusually has a lifespan of 18 months Yeek!!
  3. 3. A product linegives your idea STAYING POWER
  4. 4. Very Seldomdo you make money on a single item
  5. 5. Often the BEST SELLING ITEM is a HYBRIDof your original concept
  6. 6. A product line is more credibleto the industry
  7. 7. Capture more REAL ESTATE at RETAIL with aLINE OF PRODUCTS
  8. 8. Take your original idea and MULTIPLY BY 3
  9. 9. Expand yourProduct concept /uniqueness into multiple products Color • Style • Price
  10. 10. Visualize & Document your line of products on a 3 ft Retail Shelf
  11. 11. If your product idea is uniqueyou may be creating A NEW CATEGORY
  12. 12. Learn more about Product line development Product DevelopmentNew Category Opportunities and much more………
  13. 13. “The Caboodles Blueprint” An easy to read, step by step GUIDEon How to Take your Product Idea to the Retail Market www.leoniemateer.com

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