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Expanding your product idea into a product l ine

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Excerpts from "The Caboodles Blueprint" by Leonie Mateer …

Excerpts from "The Caboodles Blueprint" by Leonie Mateer
An easy to read, step by step GUIDE on how to take your product IDEA in the Retail Market.
www.leoniemateer.com

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  • 1. Expanding your product idea Into a PRODUCT LINE
  • 2. A single Productusually has a lifespan of 18 months Yeek!!
  • 3. A product linegives your idea STAYING POWER
  • 4. Very Seldomdo you make money on a single item
  • 5. Often the BEST SELLING ITEM is a HYBRIDof your original concept
  • 6. A product line is more credibleto the industry
  • 7. Capture more REAL ESTATE at RETAIL with aLINE OF PRODUCTS
  • 8. Take your original idea and MULTIPLY BY 3
  • 9. Expand yourProduct concept /uniqueness into multiple products Color • Style • Price
  • 10. Visualize & Document your line of products on a 3 ft Retail Shelf
  • 11. If your product idea is uniqueyou may be creating A NEW CATEGORY
  • 12. Learn more about Product line development Product DevelopmentNew Category Opportunities and much more………
  • 13. “The Caboodles Blueprint” An easy to read, step by step GUIDEon How to Take your Product Idea to the Retail Market www.leoniemateer.com

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