Differentiating YourApp Using Qualcomm’sSoftware ToolsEcosystem OverviewDr. Bernd SchulzeDirector, Business Development
™Snapdragon Processors.An absolute powerhouse.Apps with unmatched reach.                             2
Snapdragon Processor Technology LeadershipAcross Devices                           50+           420+        400+         ...
Experiences Sell Devices                           4
The Future of Mobile Experiences More Proximal communications and multi-screen experiences Augmented Reality becomes the n...
Differentiating Your App Using Qualcomm’s Software Tools           Vuforia™                    AllJoyn™                   ...
AllJoyn™ Designed to Seamlessly Discover and ConnectProximal Devices in New and Exciting Ways                 Entertainmen...
Vuforia™ Brings a New Dimension to MobileExperiences Through the Use of Augmented Reality                                 ...
Snapdragon SDK Allows Developers to Unleash theNext Generation Mobile Experiences Advanced Image Processing              A...
The Tools and Resources                                       Developers Need to Succeed                                  ...
All data and information contained in or disclosed by this document is confidential and proprietary information of Qualcom...
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Qualcomm: дифференциация мобильных приложений с помощью ПО и технологий

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Qualcomm: дифференциация мобильных приложений с помощью ПО и технологий

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  • Thisdemonstrates everything that goes into the snapdragon systemAnd it is building these best in class technologies and integrating them to work together into a single, complete chipset which is helping Snapdragon drive innovation for our partnersBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemDelivers better user experiences
  • These numbers adjusted to reflect QRD
  • The Snapdragon system offers best in class technologies and integrates them to work together into a single, complete chipset which is helping drive innovationBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemThe best user experience happen on SnapdragonQCOM’s benchmarks are top notch (best feeds and speeds don’t always translate to the best ux or sell the devices anymore) but QCOM is doing much more than just HW
  • QCOM software unleashes these next gen mobile user experiences which allow us to be more efficient, more creative, more… in our daily lives
  • Advertising & media is the fastest growing category:Point of advertising = creating added value to an existing print campaign (magazine covers/ads, posters, newspaper ads, leaflets, etc) using AR. Previously advertisers relied purely on circulation or distribution figures. AR allows the advertiser to actually measure interaction w/ its campaign. Some AR apps have also included functionality whereby users can add in their contact details to get more info from the brand; some have added links to their website.Point of sale = bringing a product on the shelf to life. The product or product packaging now has an added layer of engagement using AR, thereby creating additional consumer valuePoint of use = creating AR experiences around products you have purchased and brought home. AR gives the consumer a reason to engage with the product on a regular basis.Vuforia adoption is exploding. Publishers are seeing value w/ AR appsStarbucks Cup Magic spurred 450,000 “engagement points” within 1 month of launch with no promotion. (An engagement point refers to a use of the app). 91% of people who downloaded the app used it.1Moosejaw X-Ray drove up sales by 37% in November. Furthermore, the company’s website saw a 4% increase in traffic as a direct result from the popularity of the app. In the first five weeks of its existence, Moosejaw’s app was downloaded more than 75,000 times. 2Blippar, an “AR agency”, says it has seen hundreds of thousands of consumer downloads of their app in the first 7 months since its debut in the UK.3AR is gaining momentum“According to Visiongain, in 2012, 25% of mobile apps will feature augmented reality.” 4 “About 6 million AR apps were downloaded in 2010, according to ABI Research… the number (was) projected to increase to 19 million downloads in 2011 and balloon to nearly a billion by 2016. The firm forecasts the mobile AR industry will see $3 billion in global revenue by 2016, up from $87 million (in 2011) and $21 million in 2010.” 5“Consumer engagement is the main reason that (augmented reality) technology has been so successful. QR codes have proven to be effective engagement tools, which has lead many retailers, such as Macy’s, to incorporate them into their marketing campaigns. AR, however, provides a much more immersive experience that QR codes may not be able to cope with.” 5Sources1http://mashable.com/2011/12/05/starbucks-26-million-mobile-transactions-in-2011/2 http://www.qrcodepress.com/moosejaw-announces-the-results-of-their-augmented-reality-marketing-campaign-shows-that-the-technology-may-be-the-key-to-future-success/855516/     3http://www.wirelessduniya.com/2012/01/07/innovative-startup-blippar-mobile-augmented-reality-technology/4http://www.marketingmag.com.au/blogs/making-fantasy-into-augmented-reality-9739/5http://latimesblogs.latimes.com/technology/2012/01/ces-2012-hps-autonomy-shows-possibilities-of-augmented-reality.html6http://www.qrcodepress.com/qr-codes-may-collapse-beneath-the-weight-of-augmented-reality/855721/
  • Qualcomm: дифференциация мобильных приложений с помощью ПО и технологий

    1. 1. Differentiating YourApp Using Qualcomm’sSoftware ToolsEcosystem OverviewDr. Bernd SchulzeDirector, Business Development
    2. 2. ™Snapdragon Processors.An absolute powerhouse.Apps with unmatched reach. 2
    3. 3. Snapdragon Processor Technology LeadershipAcross Devices 50+ 420+ 400+ 30+ Manufacturers Devices Designs Tablets Shipping Announced In with Development Qualcomm 175+ Snapdragon S4 Designs In DevelopmentSource: Qualcomm data. 3
    4. 4. Experiences Sell Devices 4
    5. 5. The Future of Mobile Experiences More Proximal communications and multi-screen experiences Augmented Reality becomes the norm Contextually aware apps More real-time, complex computer vision apps Navigation and location aware services move indoor Home theater like audio experiences Richer Gaming 5
    6. 6. Differentiating Your App Using Qualcomm’s Software Tools Vuforia™ AllJoyn™ Fluence™ PRO FastCV™ Snapdragon™ SDK Augmented Reality Peer-to-Peer Surround Sound Computer Vision Facial Processing 6
    7. 7. AllJoyn™ Designed to Seamlessly Discover and ConnectProximal Devices in New and Exciting Ways Entertainment Multi-Screen Social Experiences Experiences Experiences AllJoyn unleashes a whole new set of user experiences that span across mobile, tablets, PCs, TVs and more by abstracting all the complexity of P2P networking from developersAllJoyn is an open source project for mobile software being driven out of Qualcomm Innovation Center, Inc(QuIC), a subsidiary of Qualcomm Incorporated that focuses on open source development. 7
    8. 8. Vuforia™ Brings a New Dimension to MobileExperiences Through the Use of Augmented Reality Educational & Gaming and Play Advertising & Media Instructional Ability to check out the Creating engaging consumer Making curriculums action from any angle; experiences at the point of 3-dimensional; using your making toys come to life advertising, point of sale, device as a user manual and point of use 8
    9. 9. Snapdragon SDK Allows Developers to Unleash theNext Generation Mobile Experiences Advanced Image Processing Adreno™ Gfx/Gaming Geofencing Contextual Awareness Sensor Gestures Indoor Position Location Audio – Video Chat Geofencing Sensor Gestures Adreno™ Graphics 9
    10. 10. The Tools and Resources Developers Need to Succeed developer.qualcomm.com DEVELOP DISTRIBUTE DOWNLOAD DISCUSSEarly access to leading edge APIsand next generation featuresAccelerate development timefor next-gen contentCreate and optimize applications Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery 10
    11. 11. All data and information contained in or disclosed by this document is confidential and proprietary information of Qualcomm Incorporated and allrights therein are expressly reserved. By accepting this material the recipient agrees that this material and the information contained therein is tobe held in confidence and in trust and will not be used, copied, reproduced in whole or in part, nor its contents revealed in any manner to otherswithout the express written permission of Qualcomm Incorporated.©2012 Qualcomm Incorporated. All rights reserved. Qualcomm and Snapdragon are registered trademarks of Qualcomm Incorporated.All the trademarks or brands in this document are registered by their respective owner.QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714

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