Flurry: миллиардная аудитория – насколько большим может быть рынок мобильных игр?
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Flurry: миллиардная аудитория – насколько большим может быть рынок мобильных игр?

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Flurry: миллиардная аудитория – насколько большим может быть рынок мобильных игр? Flurry: миллиардная аудитория – насколько большим может быть рынок мобильных игр? Presentation Transcript

  • November 2012!An audience of billions –!just how big can the mobile games market get?!Simon Podd, Director of Sales, EMEA!
  • Flurry Track Record!Number 1 Mobile Reach !Monthly Unique Users! 720M!Number 1 Analytics!Application Developers! 85K!Applications! 240K!Monthly Unique 60B!Sessions!Number 2 Ad Network !Monthly Clips! 120M!
  • The Fastest Adopted Technology. Ever.!iOS & Android devices vs. top technologies, 5 years after introduction!! 2X 3X!10XFASTER than the FASTER than the FASTER than current1980s PC REVOLUTION 1990s INTERNET BOOM 2000s SOCIAL NETWORKING Sources: United States Census Bureau, International Telecommunication Union, Facebook, Flurry!
  • Competition for Consumers Continues to Increase!Over 1 million available apps on iOS and Android! 600 GOOGLE PLAY iTUNES APP STORE 500 460 425 400 350 250 250 200 160 80 28 20 2March 2009 December 2009 August 2010 May 2011 July 2011 October 2011 April 2012
  • Addressable Market to Surpass 1 Billion Next Year!Active smartphone & tablet devices! Total Addressable Market! Aggressive: 5B WW Mobile Device Owners! Conservative: 2B WW Adults, Middle Class or higher! 1.1 B Upside: ! Smartphones – dropping prices, especially Android! Tablets – little replacement, mainly new; sub for PCs! Connected TVs – to be shipped! Reference:! 660 M 2.3 Billion Internet Subscribers today! 331 M 76 M 23 M Aug 2009 Aug 2010 Aug 2011 Aug 2012 Aug 2013E Source: Flurry Analytics!
  • Apps Are Disrupting the World!Top Countries by Active iOS & Android Devices (millions)! Source: Flurry Analytics active devices July 2012!
  • Apps Are Disrupting Emerging Markets!Fastest Growing iOS & Android Markets by Active Devices!401% 279% 220% 217% 196% 193% 193% 189% 185% 171% China Chile Brazil Argentina Iran Vietnam Mexico Russia Turkey India Source: Flurry Analytics, July 2011 – July 2012, countries with at least 500k active devices as of July 2011!
  • Microsoft Blows by a Beleaguered Research in Motion!Flurry New Project Starts, RIM vs. Microsoft!! 6%6% WINDOWS PHONE BLACKBERRY5% 4%4% 3%3% 3% 3% 2% 2% 2%2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%1% 2% 1% 1% 1% 1% 1%0% Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 Jun 2012 Source:  Flurry  Analy/cs  
  • Microsoft Sets Its Sights on Android!Flurry New Project Starts Q2 2011 vs. Q2 2012! 1% 1% 3% 1% 27% 28% 71% 68% Q2 2011 Q2 2012 iOS Android Windows Phone BlackBerry Source:  Flurry  Analy/cs  
  • Mobile App Usage Overtook Online in 2011!U.S. mobile apps vs. web consumption, minutes per day!! WEB BROWSING MOBILE APPS 94   81   MINUTES   70   66   74   MINUTES   72   64   MINUTES   MINUTES   MINUTES   MINUTES   MINUTES   43   MINUTES   Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only!
  • Mobile Apps Dominate Time Spent on Smartphones!Share of time spent on smartphones!! More than 18.5% Browser 80% of mobile minutes 81.5% are spent in apps Apps Source: comScore, March 2012!
  • Smartphones, Tablets and TV’s!
  • Tablet Usage Is More Concentrated during Primetime! Usage by Hour, Smartphones versus Tablets !9%% of Audience Using Smartphones 8% Tablets 7% 6% 5% 4% 3% 2% 1% 0% 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am Hour of Day Source: Flurry Analytics, Sep 2012!
  • Tablet Usage is Longer but Less Often!App Engagement, Smartphones versus Tablets 12.9 9.5 8.2 4.1 Weekly Frequency of Use Minutes per Session Smartphones Tablets
  • Tablet Users Trend Older!Age Distribution, Smartphones versus Tablets! Average Age Smartphones: 30 33% Tablets: 34 26% 24% 21% 21% 18% 19% 17% 14% 7% 13 - 17 18 - 24 25 - 34 35 - 54 55+ Smartphones Tablets Source: Flurry Analytics, Sep 2012!
  • Tablet Usage is More Gender Balanced!Gender Comparison, Smartphones versus Tablets! 44% 56% 49% 51% Smartphones Tablets Source: Flurry Analytics, Sep 2012!
  • Tablet Usage More Media & Entertainment Oriented!Time Spent per Category, Smartphones versus Tablets! Productivity Entertainment News 1% 3% 2% Other OtherLifestyle Utilities 11% 7% 3% 4%Health &Fitness Games Entertainment 3% 39% 9% Social Utilities Networking 17% 10% Games Social 67% Networking 24% Smartphones Tablets
  • Top 6 Successful Game Types! ENDLESS  PASS  TIME   NURTURING  &  COLLECTING   BUILDING  &  SIMULATION   SOCIAL  RPG   GAMER’S  GAME   POKER  /  CASINO  
  • Endless Pass Time! Examples   Age  Distribu/on   30%   25%   20%   15%   10%   5%   Angry  Birds   Fruit  Ninja   0%    13-­‐17      18-­‐24      25-­‐34      35-­‐54      55+     Key  Genre  A_ributes  •  Intui/ve,  simple  puzzle/arcade  mechanics   58%   42%  •  Leverages  h/w  (touch,  accelerometer)   DAU   1,000,000  •  Cute,  oben  original  IP;  mass-­‐mkt  appeal   Monthly  Revenue   $500,000  •  Infinite  replay  value;  lots  of  power-­‐ups   Investment  (minor)   $100,000  •  May  have  social  leaderboards   Investment  (major)   $400,000  
  • Social RPG! Examples   Age  Distribu/on   40%   35%   30%   25%   20%   15%   10%   5%   Crime  City   Original  Gangstaz   0%    13-­‐17      18-­‐24      25-­‐34      35-­‐54      55+     Key  Genre  A_ributes  •  Text-­‐based  RPG  mechanic   79%   21%  •  Player-­‐vs-­‐player  gameplay   DAU   150,000  •  Energy  /  HP  deple/on   Monthly  Revenue   $600,000  •  Clan  /  team  dimension  +  message  /  chat   Investment  (minor)   $100,000  •  Mission-­‐based  &  level  progression   Investment  (major)   $400,000  
  • Gamer’s Game! Examples   Age  Distribu/on   50%   40%   30%   20%   10%   Infinity  Blade  II   Real  Racing  2   0%    13-­‐17      18-­‐24      25-­‐34      35-­‐54      55+     Key  Genre  A_ributes  •  Plahorm-­‐leading  graphics   91%   9%  •  Strong  physics  engine  /  middle-­‐ware   DAU   50,000  •  Sports  /  ba_le  /  racing  style  sub-­‐genres   Monthly  Revenue   $400,000  •  Defined  win-­‐lose  outcomes   Investment  (minor)   $100,000  •  Premium  pricing  model,  oben  $4.99+   Investment  (major)   $400,000  
  • Flurry Services! Analy6cs:    Increase  Your  App  Engagement  and  Reten6on  1   •  Free  and  powerful.  Leading  app  analy/cs  (iOS,  Android,  WP,  BB,  J2ME,  HTML5)   •  Understand  and  segment  app  audiences  to  maximize  engagement  and  revenue   AppCircle:    Build  &  Grow  Your  App  Audience  2   •  Acquire  users  with  high-­‐quality  app  recommenda/ons  and  videos  (iOS,  Android)   •  Win-­‐back  your  best  users  to  build  the  most  loyal  and  best  mone/zing  audience   AppSpot:  Maximize  Your  App  Audience  Revenue  3   •  2X  revenue,  reduce  cost  with  free  ad  serving  and  media/on,  yield-­‐op/mized  ads   •  Max  eCPMs  with  media/on  and  yield  op/miza/on  leveraging  Flurry’s  big  data  set   •  Max  eCPMs  selling  direct,  segmented  parts  of  your  audience  to  top  adver/sers   Ad  Analy6cs:  Measure  the  value  of  your  mobile  campaigns  4   •  Track  your  mobile  marke/ng  across  across  all  plahorms  and  sources  or  traffic     •  Go  deep  &  truly  measure  the  value  of  your  acquired  audiences   •  Understand  key  metrics  such  as  frequency,  session  length,  reten/on  and  ROI    
  • Thanks!simon@flurry.com!