Михаил Черномордиков: Apps


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Презентация Михаила Черномордикова (Microsoft).

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  • OEM and MNA partners (Samsung, Dell, HP, Asus etc) to provide a slew of other form factors OEMs are specifically looking to Education as a key vertical. Why? Simple. Education provides the volume by which they can compete effectively against Apple and Android devices. While margins may be slim, the economy of scale offers benefits to the consumer business. In large scale deals, form-factor is a huge advantage – few tenders are for one form factor alone (ex Brazil – MultiPoint Server and shared computing, desktops for computer labs etc. – Microsoft’s ability to bring one OS to all of these form-factors is a big deal in tenders)
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  • Register as an individual: This is appropriate when you have not formed a business entity specifically for the purpose of developing and selling apps. This requires that you live in one of the developer markets that the Windows Store supports. Register as a company: This is appropriate if you have a business entity specifically for the purpose of developing and selling apps. You must have the business registered in one of the developer markets that the Windows Store supports. We verify the identity of every business
  • “Developers earn up to 72% more per sale at the lowest price point”- 80% of a $1.49 app is $1.192 compared to 70% of a $0.99 app is $0.693
  • Михаил Черномордиков: Apps

    1. 1. ПРИЛОЖЕНИЯМихаил ЧерномордиковРуководитель отдела экспертов постратегическим технологиям Microsoftmik@microsoft.com
    2. 2. 1млн+ приложений сегодня 15000 новых каждую неделю3 10/16/2012
    3. 3. С7
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    5. 5. So, apps vs. browsers. Who is winning?•Apps have finally taken a slight lead in overall penetration: The percentage of all U.S. mobile users accessing a mobile browserincreased from 29% in February 2010 to 50% in May. The percentage of U.S. mobile users accessing downloaded apps rose from28% to 51% over the same period.•People spend far more time in apps: Americans spend more time per day on apps that they do on the web — both desktop andmobile combined.•Time spent in apps is surging: According to Nielsen, the minutes spent per month on apps more than doubled from March 2011 toMarch 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed throughapps. Time spent on the mobile web was basically flat.•But there is plenty of growth to go around: Even though time spent on mobile browsers is flat, audiences will still grow withincreased smartphone penetration. And with certain companies are starting to offer vastly improved mobile browser options, the tidescan always turn.•This may not be a winner-takes-all competition: As we detail in a recent report, HTML5 web-based apps are a more promisingtechnology long-term, and could completely change the playing field.
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    7. 7. Огромное разнообразие
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    11. 11. Windows Store – Беспрецедентный охватС момента начала продаж Windows 7 по март 2012. Данные IDC1 10/16/20126
    12. 12. People will be able get Windows 8 starting on October26th either by upgrading for $39.99 or on a new PC or device.And if you buy an eligible Windows 7 PC today, you will beable to purchase an upgrade to Windows 8 Pro for $14.99(U.S.) through the Windows Upgrade Offer.
    13. 13. Windows Store
    14. 14. Стоимость регистрации в годФизические лица Компании Студенты и стартапы$49 $99 $0 DreamSpark BizSparkРегистрация в Windows Store добавлена в MSDN-подписки!
    15. 15. МонетизацияТекущиеотношения
    16. 16. Платные приложения Возможности Контроль цены (0$, $1.49-$999.99) Через Microsoft и сторонние платежи
    17. 17. Триалы Возможности – без кода, по Легко создается (по времени функциональности через API) Аналитика для анализа эффективности
    18. 18. Встроенные платежи Возможности Через Microsoft и сторонние Каждая сущность имеет свою цену и срок действия
    19. 19. Реклама Возможности На HTML/JS можно внедрять существующие рекламные сети Microsoft Advertising
    20. 20. Подписки и истекающие заказы Возможности платежи с Временные внутренние продлениями (инициализируется пользователем) Сторонние подписки и механизмы оплаты
    21. 21. 23 октября Москва2 10/16/20126 windows8summit.ru
    22. 22. 2 10/16/20127
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