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5 key lessons learnt from 2 years of content marketing
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5 key lessons learnt from 2 years of content marketing

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Here is a super brief presentation I gave at the content marketing meet-up at Scoop.it on 11/26/2012. …

Here is a super brief presentation I gave at the content marketing meet-up at Scoop.it on 11/26/2012.

For more details on each of the slides, here is a blogpost about "5 Most Important Writing Lessons Learned after Pivoting our Blog twice", I hope it's helpful too:

http://blog.bufferapp.com/5-key-lessons-we-learned-from-pivoting-our-blog

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  • 1. 5 Key Lessons Learnt from 2 Years of Content Marketing By Leo Widrich, Co-Founder at Buffer @leowid
  • 2. 1. Pick quantity over quality
  • 3. 2. The hidden power of images
  • 4. 3. Copy and steal
  • 5. 4. Help 1 other person with each piece of content
  • 6. 5.  Show  your  passion  and  culture  
  • 7. Thanks  :)     leo@bufferapp.com   @Leowid  h>p://facebook.com/leonhardwidrich     h>p://bufferapp.com