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Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
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Social Branded U
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Social Branded U
Social Branded U
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Social Branded U
Social Branded U
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Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
Social Branded U
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Social Branded U

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Here's a presentation on Social Media that I recently made to the Knoxville Small Business Marketing Meet-up. It touches on what social media is and how to use it for business.

Here's a presentation on Social Media that I recently made to the Knoxville Small Business Marketing Meet-up. It touches on what social media is and how to use it for business.

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  • Transcript

    • 1. SOCIAL BRANDED U
    • 2. WHAT IS SOCIAL MEDIA ANYWAY?
    • 3. SOCIAL MEDIA IS... INBOUND MARKETING
    • 4. SOCIAL MEDIA AND BUSINESS MARKETING Outbound Marketing • Telemarketing • Trade shows • Direct Mail • Email blasts • Print ads • TV/Radio ads
    • 5. SOCIAL MEDIA AND BUSINESS MARKETING Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Viral videos
    • 6. SOCIAL MEDIA IS INBOUND MARKETING • Social Media helps with SEO • Social Media promotes your blog • Social Media is Permission Centric • The conversation has already started...
    • 7. SOCIAL MEDIA = COCKTAIL PARTY • Become a real member of the community • Add value to the community • ask and answer questions • More effective than live cocktail parties • no boundaries of time or space • other people can listen in easily
    • 8. Share Publish Network 3 TYPES OF SOCIAL MEDIA
    • 9. SOCIAL MEDIA: PUBLISH
    • 10. MARKETING TIPS FOR SOCIAL MEDIA PUBLISHING • Publish: “Everything you have, anywhere you can” • Monitor what others publish - promote it • Empower your customers to publish
    • 11. Share Publish Network 3 TYPES OF SOCIAL MEDIA
    • 12. SOCIAL MEDIA: SHARE
    • 13. MARKETING TIPS FOR SOCIAL MEDIA SHARING • Monitor what’s being shared about you • Find where your audience hangs out • Promote your content and other content • Produce content your audience will love
    • 14. Share Publish Network 3 TYPES OF SOCIAL MEDIA
    • 15. SOCIAL MEDIA: NETWORK
    • 16. MARKETING TIPS FOR SOCIAL MEDIA NETWORKING • Make friends • find your existing connections • network through groups • add to your email signature, blog articles, bio or profile... • Be helpful • answer questions • share interesting content • make connections
    • 17. TOP SITES FOR BUSINESS YOU should be engaging with your customers here!
    • 18. #1 BUSINESS/CAREER SITE ON THE WEB You must have a business profile on this site!
    • 19. POWERFUL SEO-FRIENDLY BUSINESS NETWORKING SITE!
    • 20. Inbound Marketing Knoxville
    • 21. #1 PERSONAL & BUSINESS PROFILE SITE ON THE WEB
    • 22. #1 VIDEO SITE ON THE WEB YouTube is the number one video site on the Internet – with 67.5 million unique users in the U.S., according to Nielsen NetRatings. ■ The site also is the 6th largest Internet destination overall, Nielsen determined. ■ The #2 Search Engine behind Google.
    • 23. Fast Pitch Networking TOP SITE FOR PITCHING YOUR BUSINESS
    • 24. A real-time information network powered by people all around the world that lets you share and discover what’s happening right now in 140 characters or less.
    • 25. POWERFUL SEO-FRIENDLY BUSINESS DIRECTORY
    • 26. Flickr - almost certainly the best online photo management and sharing application in the world - has two main goals: 1. To help people make their content available to the people who matter to them. 2. To enable new ways of organizing photos and video.
    • 27. SOME UP AND COMING VALUABLE SITES
    • 28. BUZZBLITZ WILL DO IT ALL FOR YOU
    • 29. THE SOCIAL MEDIA REVOLUTION Leon Spencer Social Branded Media

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