A light intro to natural language processing on social media, presented as an invited talk at the University of Sheffield Engineering Symposium 2014 in the AI session. As well as an introduction to the area, this presentation covers powerful real-world applications of social media, and touches on the work we do in the Sheffield NLP group.
Video cast: https://www.youtube.com/watch?v=QUbRmUinhHw&feature=youtu.be
The Universal GTM - how we design GTM and dataLayer
Leveraging the Power of Social Media
1. Leveraging the Power of Social Media
Leon Derczynski
Natural Language Processing Group
Department of Computer Science
Faculty of Engineering
University of Sheffield
2. work in the field of “computational linguistics”
focus on turning text
into “understanding”
and “decision support”
3. the “AI effect”
Pamela McCorduck
artificial intelligence is less impressive when
we know how it works
4. the “AI effect”
Pamela McCorduck
artificial intelligence is less impressive when
we know how it works
..so this talk won't have deep technical detail
50. challenge 1: what language is this anyway
je bent Jacques cousteau niet die een nieuwe soort heeft
ontdekt, het is duidelijk, ze bedekken hun gezicht. Get over it
RT @TomPIngram: VIVA LAS VEGAS 16 - NEWS
#constantcontact http://t.co/VrFzZaa7
51. challenge 2: pls type better
I wonde rif Tsubasa is okay..
- misplaced space = two new words
no homwork tonight.. suprising??
- maybe there should be!
52. challenge 3: finding names
derek
x is a person
miles
x might be a person
Marie Claire
x should not be a person
Exodus Porter
x probably an OK person, but actually a beer
73. most of our language AI was trained on news text
the bias is:
- middle class
- white
-working age
- educated
- male
- 1980s/1990s
- from the US
- journalist
- following AP guidelines
75. your phone rewards you if you talk and write like
(ok.. sort of)
.. and punishes you when you don't.
(not cool!)
76. twitter bias is different
- not German or Nordic
- are young(ish)
lower requirements
- you can publish even if you're not a journalist
- still operates beyond the 1990s
some new requirements
- you do need access to the internet...
- ...and twitter ( 对不起,中国人 )