Livro Web Analytics - Uma visão brasileira

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    Livro Web Analytics - Uma visão brasileira - Presentation Transcript

    1. 4 Agradecimentos | Ruy Carneiro 5 Prefácio | Jim Sterne 7 introdução | Cris Rother 9 Mas afinal, o que é essa tal de Web Analytics??? | Andrassy Santos Jr 13 Web Analytics Planejamento e Processo | Ruy Carneiro 19 O que medir índice e como medir | Gabrielle Ferreira 24 O Sabor das Métricas | Paris Piedade Neto 27 Pronto! O site foi publicado. E agora? | Celina Uemura 33 Implantando Uma Cultura de WA Na Sua empresa | Miguel Dorneles 40 Sua empresa está pronta para usar todo o potencial de Web Analytics? | Marcos Giuntini & Daniella Morier

    + Leonardo NaressiLeonardo Naressi, 2 years ago

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