Top 5 Things You Need To Know To Succeed In The Haunted House Business!

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Navigating through the treacherous pitfalls in the business of a Haunted Attraction Event is a horrendous task for even seasoned veterans, and what you don’t know will kill you! In this final segment of the day long Speed Seminar Series, industry legend Leonard Pickel boils down his 34 years of professional haunting experience into the five most important aspects of the October seasonal business that are the difference between being hugely successful and out of business.

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Top 5 Things You Need To Know To Succeed In The Haunted House Business!

  1. 1. By Leonard PickelHauntrepreneurs(R) Haunt Design and Consultingwww.hauntrepreneurs.com 972-951-5100 leonardpickel@gmail.com
  2. 2. By Leonard PickelHauntrepreneurs(R) Haunt Design and Consultingwww.hauntrepreneurs.com 972-951-5100 leonardpickel@gmail.com
  3. 3.  What is the Goal of any SUCCESSFUL Business? To Make OBSCENE Profits! Success: Attractions Doing Over 25.000 People in a season
  4. 4. Number 5Marketing Equals People
  5. 5.  $2-$3 Per Person Spent in Advertising $50,000 to $75,000 to drive25,000 people to buy a ticket! Radio 25% Television 30% Cable TV 15% Internet 10% Billboards 5%All Out Media AssaultBy Sanjay Syal of Blue Star Marketing
  6. 6. Number 5Marketing Equals PeopleNumber 4Show Quality Equals Customer Satisfaction
  7. 7.  Complete Environments Over the Top Detail Big Props/Animations Well Trained Actors Great Makeup and Costuming The Experience Starts in theParking Lot!
  8. 8. Number 5Marketing Equals PeopleNumber 4Show Quality Equals Customer SatisfactionNumber 3Capacity Equals Profit
  9. 9.  Ease Of Access Onto the Property Plentiful Marked Parking Plenty of Ticket Sellers High Throughput Attractions
  10. 10. Number 5Marketing Equals PeopleNumber 4Show Quality Equals Customer SatisfactionNumber 3Capacity Equals ProfitNumber 2Permanent Location Equals Longevity
  11. 11.  Builds A Following Add To Rather ThanTearing Down Air Of Legitimacy RecoverableInvestment
  12. 12. Number 5Marketing Equals PeopleNumber 4Show Quality Equals Customer SatisfactionNumber 3Capacity Equals ProfitNumber 2Permanent Location Equals LongevityNumber 1Watch The Money
  13. 13.  Use Numbered Tickets and Account For Every Ticket! Trust But Verify Set A Budget andStick To That Budget Proper Funding
  14. 14.  Advertising is Hard Detail is Expensive Cheap Locations Never Have Parking My Actors Want to Work for Free Fire Marshals Are MEAN I Don’t Have Any Money The Question Then is,
  15. 15.  Hauntrepreneurs(R) Haunt Design and Consulting972-951-5100leonardpickel@gmail.comwww.hauntrepreneurs.com HAuNTconHaunted Attraction National Tradeshow and Conferencewww.hauntcon.com FindAHaunt.comNationwide listing service for Haunted Eventswww.findahaunt.com
  16. 16. Hauntrepreneurs(R) Haunt Design and Consultingwww.hauntrepreneurs.com leonardpickel@gmail.com972-951-5100Thank you for listening!

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