How-to Create Effective Scares for your Haunted Attraction

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Stephen King defines fear as “A cold touch in the midst of the most familiar, applied with a sudden pressure!” Join haunting veteran Leonard Pickel as he dissects this definition and adapts it to the art of effectively scaring people in a Haunted Attraction. How mood, setting, realism, startles, the unknown, insecurity, timing, pacing misdirection all can be used to take your attraction to the next level. Covered in this session is who are we trying to scary, what scares them and how to best effect that emotion in any kind of Haunt, from yard displays to professional Halloween Events.

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How-to Create Effective Scares for your Haunted Attraction

  1. 1. Effective Scares:Effective Scares:A Logical Approach to ScaringA Logical Approach to Scaringthe Beejeebers out of Peoplethe Beejeebers out of People!"!"Presented byPresented by Leonard Pickel,Leonard Pickel,Hauntrepreneurs® ThemedHauntrepreneurs® ThemedAttraction Design and ConsultingAttraction Design and Consulting972-951-5100972-951-5100www.hauntrepreneurs.comwww.hauntrepreneurs.com
  2. 2. Who Are We Trying to Scare?Who Are We Trying to Scare? Fear is “A cold touch in theFear is “A cold touch in themidst of the most familiar,midst of the most familiar,applied with a suddenapplied with a suddenpressure!”pressure!”Steven KingSteven King The Hardest Person toThe Hardest Person toScare in a Haunt is…Scare in a Haunt is… A 21 Year Old White MaleA 21 Year Old White Male
  3. 3. What Causes Fear?What Causes Fear? - Mood- Mood - Soundtrack- Soundtrack - Lighting- Lighting - Fog- Fog
  4. 4. What Causes Fear?What Causes Fear? - Setting- Setting - Uncomfortable spaces- Uncomfortable spaces - Claustrophobic Rooms- Claustrophobic Rooms
  5. 5. What Causes Fear?What Causes Fear? - Realism- Realism - Detail- Detail - Distressing- Distressing - Practicals- Practicals - Scenic Paint- Scenic Paint
  6. 6. What Causes Fear?What Causes Fear? - Startle- Startle - The Unexpected- The Unexpected - Sudden Change Of- Sudden Change OfLightingLighting - Sudden Loud Noise- Sudden Loud Noise - Vary Location & Type- Vary Location & Typeof Scareof Scare
  7. 7. What Causes Fear?What Causes Fear? - The Unknown- The Unknown - Darkness and- Darkness andShadowsShadows - What Might Be In The- What Might Be In TheDarkDark
  8. 8. DarknessDarkness What is laughable in the light is sometimes harder to smile at in theWhat is laughable in the light is sometimes harder to smile at in thedark.”dark.”Steven KingSteven King
  9. 9. What Causes Fear?What Causes Fear? - Insecurity- Insecurity - Invasion of personal- Invasion of personalSpaceSpace - Unexpected Whisper- Unexpected Whisper - Vulnerability- Vulnerability
  10. 10. How Do We Do That?How Do We Do That? - Design the Room Around- Design the Room AroundThe ScareThe Scare
  11. 11. How Do We Do That?How Do We Do That? Timing and PacingTiming and Pacing
  12. 12. How Do We Do That?How Do We Do That? - Misdirection- Misdirection
  13. 13. How Do We Do That?How Do We Do That? -- Use the Patron’sUse the Patron’sImaginationImagination
  14. 14. How Do We Do That?How Do We Do That? - Appearance Of Imminent- Appearance Of ImminentDangerDanger
  15. 15. How Do We Do That?How Do We Do That? - Control the Point Of- Control the Point OfAttentionAttention
  16. 16. How Do We Do That?How Do We Do That? - Make the Action Sudden- Make the Action Suddenand Unexpectedand Unexpected
  17. 17. How Do We Do That?How Do We Do That? - Scare the Gap- Scare the Gap
  18. 18. How Do We Do That?How Do We Do That? - Dont Forget The End Of- Dont Forget The End OfThe GroupThe Group
  19. 19. How Do We Do That?How Do We Do That? - Don’t Be Afraid To Be- Don’t Be Afraid To BeFunny!Funny!
  20. 20. CreativityCreativity ““There are no new ideas!There are no new ideas!There is only two old ideasThere is only two old ideasput together for the firstput together for the firsttime!”time!”UnknownUnknown
  21. 21. In PracticeIn Practice - A cold touch…- A cold touch…
  22. 22. In PracticeIn Practice - A cold touch- A cold touch MoodMood
  23. 23. In PracticeIn Practice - A cold touch- A cold touch InsecurityInsecurity
  24. 24. In PracticeIn Practice - A cold touch- A cold touch VulnerabilityVulnerability
  25. 25. In PracticeIn Practice - A cold touch- A cold touch GoreGore
  26. 26. In PracticeIn Practice - In the midst of- In the midst ofthe most familiarthe most familiar SettingSetting
  27. 27. In PracticeIn Practice - In the midst of- In the midst ofthe most familiarthe most familiar RealismRealism
  28. 28. In PracticeIn Practice - In the midst of the- In the midst of themost familiar…most familiar… DetailDetail
  29. 29. In PracticeIn Practice - Applied with a sudden- Applied with a suddenpressure!!pressure!! Startle ScaresStartle Scares
  30. 30. Three Types of Scares (AccordingThree Types of Scares (Accordingto John Burton)to John Burton) Visible ScareVisible Scare Invisible ScareInvisible Scare Visible-Invisible ScareVisible-Invisible Scare
  31. 31. Classic Cheap ScaresClassic Cheap Scares Dot RoomDot Room Drop PanelDrop Panel Slap DownSlap Down SnakesSnakes Camo MonsterCamo Monster WhispersWhispers
  32. 32. Effective Room DesignsEffective Room Designs
  33. 33. Haunting ResourcesHaunting ResourcesHaunted Attraction National Tradeshow and ConventionHaunted Attraction National Tradeshow and Convention(HAuNTcon)(HAuNTcon)972-951-5100 www.hauntcon.com972-951-5100 www.hauntcon.com  Hauntrepreneurs® Themed Attraction Design and ConsultingHauntrepreneurs® Themed Attraction Design and Consulting972-951-5100 www.hauntrepreneurs.com972-951-5100 www.hauntrepreneurs.com  FindAHaunt.comFindAHaunt.com - Nationwide listing service for Haunted Events- Nationwide listing service for Haunted Eventswww.findahaunt.comwww.findahaunt.com  Blue Star ProductionsBlue Star Productions – Marketing partner for the Haunted– Marketing partner for the HauntedAttraction IndustryAttraction Industry651-766-2800 www.bluestarshows.com651-766-2800 www.bluestarshows.com
  34. 34. Thank You For ListeningThank You For ListeningLeonard PickelLeonard PickelHauntrepreneurs(R)Hauntrepreneurs(R)Themed Attraction Design and ConsultingThemed Attraction Design and Consulting972-951-5100972-951-5100www.hauntrepreneurs.comwww.hauntrepreneurs.comhauntrepreneurs@gmail.comhauntrepreneurs@gmail.com

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