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Leonardo Ross Shopper Marketing Portfolio
 

Leonardo Ross Shopper Marketing Portfolio

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Nothing is more exciting to me than to discover emerging trends, cutting-edge creative or shopper marketing ideas that win new business and move consumers into shoppers. And it’s the job of a ...

Nothing is more exciting to me than to discover emerging trends, cutting-edge creative or shopper marketing ideas that win new business and move consumers into shoppers. And it’s the job of a Creative Director & Strategic Planner to be able to decipher trends that are actionable, ideate & recognize excellent creative, and leverage planning skills to produce Marketing Platforms that sell.

As a respected, award-winning executive I have a solid background working for and interacting with diverse, high-profile accounts. I have learned the craft from the ground up working in roles such as Copywriter, Creative Director, Executive Creative Director and Shopper Marketing Strategic Planner focused on new business development. I am fully English/Spanish bilingual and have won numerous awards from organizations such as: the Cannes Advertising Festival, the London Film Fest, CRESTA, the NY Film Festival, National Addy, Advertising Age, Hispanic Advertising Age and more.

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    Leonardo Ross Shopper Marketing Portfolio Leonardo Ross Shopper Marketing Portfolio Presentation Transcript

    • Leonardo Ross
    • Nothing is more exciting to me than to discover emerging trends, cutting-edge creative or shopper marketing ideas that moveconsumers into shoppers. And it’s the job of a Creative Director & Strategic Planner to be able to decipher trends that are actionable, ideate, recognize excellent creative, and leverage planning skills to produce Marketing Platforms that sell. As a respected, award-winning executive I have a solid background working for and interacting with diverse, high-profile accounts. I have learned the craft from the ground up working in roles such as Copywriter, Creative Director, Executive Creative Director and Shopper Marketing Strategic Planner. I am fully English/Spanish bilingual and have won numerous awards from organizations such as: the Cannes Advertising Festival, the London Film Fest, CRESTA, the NY Film Festival, National Addy, Advertising Age, and Hispanic Advertising Age.
    • A NEW CULTURAL REALITY Connecting with bilingual – biculturalP&G HABA SCALE PROGRAM @Walmart
    • STORE REINVENTIONApparel Department @Walmart
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:PitchDepartmentalRe-invention
    • Work:AisleRe-invention Clutter: Modular merchandised by brand blocking. No way for the customer to differentiate except by packaging information and price. Clarity: Modular merchandised by type and then by brand. Example pieces of cookware tethered to shelf to allow the customer to touch and feel. Cooking segments aired in aisle. “Kitchen” finishes like wood, stainless and granite complete the shopping experience.
    • Work:DepartmentRefresh Old Layout: Department utilized plastic and corrugate crates and dump bins. Signing was confined to labeling and pricing. Effect contributed to “commodity” feel and detracted from the desired freshness message. New Layout Produce Department redesigned to convey freshness and “human touch”. Final look included “market” elements like wooden bins, awnings and three dimensional signing.
    • INCREASING THE BASKET EA Sports Platform @Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • Work:EA Sportsfor Walmart
    • NATIONAL PRODUCT LAUNCH Ariel Liquid @Walmart Mexico
    • To re-launch Ariel Liquid in Mexicowith a superior formula thatcleans better than any other liquiddetergent while protecting clothes.
    • Assessing “I’m running out of ListingFabric Care (Liquid) detergent!”Shopping Cycle ™ m pt Pro Sharing Coordinating Planning Assessing (product) Evaluatio n Arriving She shops on Autopilot Consuming Executio n Searching & Discovering Stocking Deselecting “Hmm... here is Evaluating “Mas Color”!” Assessing (experience) Selecting Purchasing
    • Through experience she has built a toolkit to achieve the best laundry results and she isconvinced of having the best tool for each task.
    • Redefine her idea of what a good liquiddetergent can do for her making her question her current brand of choice.
    • Nuestra madre objectivo es una perfeccionista que siempre esta ’ ’buscando productos que le aseguren un resultado optimo en todolo que hace por su hogar y su familia. Por eso, queremos quedude de su detergente liquido y pruebe el nuevo Ariel Liquido.
    • SALES COMMUNICATIONS Molson Coors @Walmart
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • Rising above the rest trough culture
    • WHAT PEOPLE SAY ABOUT LEO
    • “Insightful. Strategic. Creative. These are simple words that are brought to awhole other level when working with Leonardo. Not only a great person to bea part of your team but a crucial player to bring the level of your strategicthinking above the norm.” March 23, 2012Newton Moreira, Sr. Account Executive, Traver Hispanic Marketing Groupworked directly with leonardo at TRAVER Hispanic Marketing Group“Leo is always able to tap in to consumer/shopper insights and translate it tocreative. He has the ability to push creative work to the highest level. Inaddition, he knows how to re-start and energize a team if it hits a wall. Hisintellect allows the possible and what is thought to be impossible. Leo is veryforward thinking. He is constantly tapped in to what is next.” July 13, 2011Kim Meyer Johnson, Marking Director, University of Arkansasreported to leonardo at Saatchi & Saatchi X“Leo is is fully immersed in how consumers (us) connect and how to bringideas into the consumer conversation and evolve those conversations. Hewill find the insights, develop the strategy and design the solution. Hisapproach is transformative, intense, thorough and unexpected. If you areready to step from the current orthodoxy and onto a new path, he is yourman.” May 20, 2010David Aureden, Senior VP, Saatchi and Saatchi Xworked with leonardo at Saatchi & Saatchi X
    • “Leonardo is masterful at developing great creative because he finds,understands, and leverages powerful consumer and shopper insights to makea connection with his audience. He also understands that at the end of theday, great creative is only as good as the results it produces. I consider myselffortunate to work with him.” August 25, 2008, Nicholas Sammer, Account Supervisor Saatchi & Saatchi Xworked indirectly for leonardo at Saatchi & Saatchi X“When Leonardo first joined Saatchi & Saatchi X, the creative departmentwasnt the same department it became just a few months later. UnderLeonardos leadership, a true partnership developed between AccountService and Creative to the benefit of both clients and the agency. He has fun,is strategic and always seeking to learn and understand. Leonardo is alsoquite remarkable with clients-Ive seen the most difficult client melt in hishands. Leonardo Ross is one of those rare creatives that has always been apleasure to work with.” August 24, 2008Anne Villarreal, Account Supervisor, Saatch & Saatchi Xworked indirectly for leonardo at Saatchi & Saatchi X“I just realized that its been over five years since I worked with Leonardo,yet many of the things we discussed daily over coffee, and that hepassionately defended, were early visions of the current communicationworld. I’ll echo those who’ve already stated how energetic, strategic andcreative he is. If you want someone to surprise you with a freshperspective this is the guy to invite over for a cup of coffee.” July 18,2011Juan Arteaga, Director, Arteaga & Arteagaworked directly with leonardo at ARTEAGA & ARTEAGA, San Juan, PuertoRico
    • “Leo Ross thinks in a lateral way, this is why he is one of the best CreativeDirectors ive ever known and the first creative to win a Cannes Lion forPuerto Rico. His leadership is key to his success as a Creative Director and asa Strategic Planner as well. Leo has the ability to turn a small idea into anaward winning 360 idea. Highly recommended.” July 14, 2011Howard Serrano, Associate Creative Director, Arteaga & Arteagareported to leonardo at ARTEAGA & ARTEAGA, San Juan, Puerto Rico“Leo is a great talent with a brilliant mind. I would work with him again in aheartbeat because challenges me, and pushes the work to the next level. Hisideas are fresh and exciting. Hes also very sensitive, caring and a lovelyperson all around.” July 25, 2011Adrienne Pulido, COO, Bromelymanaged leonardo indirectly at Bromley Communications“A couple of months after I left Bromley I freelanced at the agency and metLeo. Even though it was for a short time I saw Leos creative magic at work.His handling and presentation to clients is very impressive. One interestingthing is that everyone I have come across that have met or worked withLeos they only have high praises for his work and persona. It will be anhonor to have our work paths cross again, and he certainly brings a lot ofcreativity and dynamism to any workplace.” September 2, 2008Jose Colon, ACD, Bromley Communicationsworked directly with leonardo at Bromley Communications
    • LEONARDO’S ART