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20110127 Apps Serv Slideshow
 

20110127 Apps Serv Slideshow

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MyGolfPlanet is a company that offers APPLICATIONS

MyGolfPlanet is a company that offers APPLICATIONS
and SERVICES to golfers worldwide on a PAY TO USE basis

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    20110127 Apps Serv Slideshow 20110127 Apps Serv Slideshow Document Transcript

    • Any of my friends playing today?
      Where can I play today?
      Where is the Bunker?
      What’s my score today, better than last time?
      How many meter to the flag?
      I wish I could find golf applications and services to make my life easier playing golf so I can concentrate on enjoyment of playing!
      And this applications and services are now available!
    • The Tee Time Booking area offers a booking engine with a social twist. Users are able to join other tee times if original booker has allowed that. All users are able to see short profiles of the members/users hat are playing (if permitted by them). Main goal though is easy tee time booking transaction.
       
      All available Tee Times of connected Golf Courses, aggregated in one user interface.
      Per tee time the following information is provided:
      • Time
      • Availability (1 or 4 player positions) (groups can manage more tee times)
      After check out:
      • The booker is offered to print an extended Course Scorecard which can be used to do some enhanced score keeping. After the round, the player can record his round manually with statistics as a result.
      • The booker is persuaded to download GP Mobile App and buy the specific Course map for GPS or use the simple scorecard for free.
      Social
      Users/members/users can join existing reservations if allowed by original booker. After check out, bookers will be offered to invite friends and/or members/users. This message will be sent by mail as well (booking confirmation email)
      Functionality
      Search. All search options of ‘Courses’ apply to Tee Time Booking. Sorting search result. Each tee time column is sortable. Alternative golf courses. Search results offer alternative tee times of golf courses in the proximity. More prominently visible, if search query doesn’t provide any possibilities on the specified time and place.
      MyGolfPlanet mobile.
      Members/users who use MyGolfPlanet mobile app, will receive ordered tee time information as a selectable tee time offering item.
       
      At this moment the i-Teetime solution from Info Service Belgium is the CLOUD environment to use. The solution has to be shaped in MyGolfPlanet look and feel and the API’s to third party solution has to be completed to get real-time access to golf courses tee sheets. As part of a proven golf management SAAS solution and presented stand alone it offers all the basic element MyGolfPlanet want to have and because of the way it is build all new wishes/demands, clients ideas are easy to produce/ to add to the solution from the i-Golf management environment.
      Booking criteria
      Members/users: Just to play – Tournament (subscription-start times) – impulse rounds
      Business members/users: weekly - only midweek
      Green fee players: Just to play – Open Tournament (subscription-start times)
      Group: Just to play needing more than 8 tee off times
      Pro times: per person – clinic(group)
      Tee time presentation: per tee off time 4 fields with names, colour, tournament starting list and HCP
      Extras for the golf course:
      • 6-8-10-12 minutes frequency
      • Impulse rounds available from 07.00 the day to play
      • 9-18 holes to play (start on hole 1 or 10)
      • Twilight information
      • Closed because of ..
      • Subscriptions ( play 10 times a year for a special prize)
      Online Tee-time Booking
    • Today more than 1 billion web-enabled devices are in global circulation and every one of them is attached to potential MyGolfPlanet customers. Mobile is the most important factor in the activations of the platform, using the enormous reach of the Application Stores. And each of the used devices will synchronized with the PC daily. An unique combination that offers exiting marketing and sales opportunities.   
       
       Downloading from the MyGolfPlanet application is for free, including a first time experience with a GPS map and the score card. If this experience lead to more usage of the same and other maps the golfer has the option to choose for frequent usage subscriptions within the “GOLF INTEREST USER GROUP” .
      In three steps the Application will be build as a front end that will give access to the CLOUD solution of mapped
      18 holes courses information with a 5 meters accuracy in GPS, a pin pointing trainings environment (club usage and distance) , a standard and trainings scorecard, a digital Yardage Book, tee-time offers and a leader board. Also it will be possible to go to other apps like Woices Pro-tips and the Green Fee Card worldwide green fee information.
      The golf course can make the solution better if they pin point the daily pin/flag position and upload this to the central server. The golfer will get this information update just before starting a round.
      Maps are made of HD areal and satellite photography by Pin point Visualisation. As partner from several broadcasters the have a great experience in golf course imagery.
      Golf navigation and visualization
    • MyGolfPlanet has developing, in cooperation with A1-Erent, a brand new concept around the exploitation of golf buggy’s. The concept is more a less based on the ‘Green Wheel’ car solution what is very successfully running in the Netherlands. It is a simple rent a car solution. Cars are placed all over the city and subscribers can make a reservation by internet and phone. This reservation start with a half hour usage.
       
      The MyGolfBuggy concept is born because in Europe the demand for buggies is growing but a lot of courses don’t have the resources or the right feeling to invest in buggies. Otherwise European golfers like to walk in contrast with e.g. US golfers. MyGolfBuggy is a concept that will be exploited by A1-Erent. One or more buggies can be placed on the golf course. Golfers can subscript for this services on the MyGolfPlanet website, the place where reservation can be made per half hour usage.
       
      MyGolfPlanet also makes it possible that golfers buys or rent the buggy themselves for own use, with a rental out earn back within the MyGolfBuggy system. With the golf course (and buggy owner) a revenue share will be agreed also because the course have to look after basic maintenance and garage. Basic costs for e.g. electricity will be paid by A1-Erent. The buggy will be ‘light mint’ and in a very descend way decorated with MyGolfPlanet A1-Erent and MyGolfBuggy logo’s and contact information. On all buggies a MyGolfPlanet 7 inch GPS device will be installed, usage for an extra fee of € 3,95.
       
      By a reservation on the MyGolfPlanet site the golfer get a PIN code that will be needed to start the buggy; a track and trace device will look after time and location control (the buggy stops outside the course).
      A subscription fee is needed per year/season and a half hour of golf will costs € 3,95 per ½ hour for the first 2,5 hour (9-holes) and € 1,95 per ½ hour for the second 2,5 hour (18-holes). This leads to attractive pricing: for a 9-holes round, 2,5 hour it means € 19,75; a 18-holes 5 hour round € 29,50. During tournaments special arrangements can be made for temporal extra buggies.
       
      Reservation application is based on the ISB tee-time booking environment and linked, in case a golfer makes a tee-time booking on a course with MyGolfBuggy the availabilities will be presented. The reservation will be confirmed by email and on MyGolfMobile.
      Buggy rental
    • The travel module has to cover three possibilities:
      1. One seen from a golfer’s perspective. In most cases golfers has an idea about the location they wanted to visit. There are a hell of lot golf travel agencies offering trips, so it is simple: place, date and travel by car, train or flying and the MyGolfTripScanner presents the trips and offers from divers agencies who makes direct reservation possible.
       
      2. Based on city tours / golf combinations in cooperation with MoMedia City Guides. City trips are enormous popular and it should be very attractive for golfers to combine this with one or two rounds. After a choice for a city, this trip will be present in a nutshell, a complete e‐book can be download. The available tee‐times from courses within 50 km around are presented as well, in fact they are one click away from playing, nothing more than a booking.
      3. One seen from golf courses, travel agencies and federations. In fact we are talking here about a CMS facility that makes it possible that above mentioned companies can place ‘advertisements’ in a very attractive layout to present to the audience.
      One and three are again CLOUD environments that are powered by TSi Solutions, number one on the Deloite fast 50 in travel.
      Lombardy with 60 great courses around the capital Milano.
      One clicks away
      from a exciting
      round of golf
      Travel
    • Instead of a ‘normal’ online Golf shop, MyGolfPlanet wants to engage their users by relating Golf gear to the Pro’s who are playing with it. MyGolfPlanet Gear section offers brands also the possibility to show their latest product line in their own look & feel.
      In the pro bag MyGolfPlanet will present;
      Driver Degree Shaft
      Fairway woods Degrees Shaft
      Irons Shaft
      Wedges Degrees Shaft
      Putter
      Ball
      Shoes
      Glove
      Fashion
      And information about the player: Ranking, Rydercup team, Race to Dubai and www.
      Gear
    • MyGolfPlanet will be organizing, sponsoring and supporting all kind of activities in golf and lifestyle. These activities are supported by standard services and extra to build on top these modules within the platform.
      Because we are talking CLOUD computing this is in fact a very easy and low costs approach.
       
      In all this MyGolfPlanet will activate brands as the ‘brought to you by ...’ partnerships.
      For 2011 the event to organize is the kids talent contest, this as an Activation event for Tee-time booking.
      This event will be organized by MyGolfPlanet in September – October 2011. All is focussing golfing kids from 6-18 years. It is, and we have to find a new name, a “Kids makes their strokes talk” talent contest. In fact this tournament is part of the launch of the MyGolfPlanet Booking environment. All courses who want to participate with their youngsters has to open their tee sheet for the MyGolfBooking API or even use the solution as their standard.
      On 6 location, three in the Netherlands, two in Belgium and one in Luxembourg kids can qualify in one of the four categories, 6-9/10-12/13-15/16-18 year. A (NGF) MyTotalGolf short game contest plus a longest drive are the qualifying games. Each region – the North, Centre and South of Holland, Wallonia, Flanders and Luxembourg
      48 kids (24 girls and 24 boys) per category plays a 9 or a 18 holes round. In total 1.152 kids will qualify for this first round.
      After this contest the best 9 girls and boys per category, per region (in total 423 kids) will play the Semi Final organised on three golf courses, one in Holland, one in Belgium and one in Luxembourg. The final will be played on The Royal Antwerp with 6 (3 and 3) kids per category. They will play with a (young) golf professional (EU Tour and or Challenge Tour out of the Benelux); 9 holes Stable ford for the categories 6-9 and 10-12, Stroke play for both other.
      The Golf Kids Talent Tour will be in cooperation with the four federations in the Benelux and Kid4Golf and sponsored by USKidsGolf and Zara-Kids, with TV coverage of Zeppelin-Sport and Ketnet.
      This tournament is representative for the way MyGolfPlanet want to work with brands; organizing events, activities, building applications sponsored by…! And always as part of the activation strategy.
      Another part of this section is the activities in countries/areas in EMEA.
      The first country where a MyGolfPlanet environment will be established is Italy. In cooperation with GolfLab Milano MyGolfPlanet will be introduced step by step in the Italian golf market in cooperation with the Italian Federation.
      The functionality is the same as the Benelux one, supplement with extra features because of local ideas and necessaries. For the two areas in Italy, Lazio and Lombardi, it means extra attention for travel, swing analyses and tee-time booking/offering of green fees directly. The activities are brought into a joint venture.
      The second one will be the launch of MyGolfPlanet in South Africa/Johannesburg. Details has to be worked out but it will be very similar to Italy. A step by step approach.
      White labelling
      The modular set-up of the services and facilities of MyGolfPlanet makes it possible that third parties, in golf or other, can get a license to use a module on their own environment. The deal is based on revenue share in the transaction fees. All the transaction are running from the MyGolfPlanet back office. How to run the business and how to activate is a matter of a cooperation between parties and the chosen services
      Branded activities and services
    • All Application and services will be present and brought together on web and mobile with an extensive MyGolf Personal Profile environment. The present day social media will be from great importance and linked to MyGolfPlanet. The login s of these networks can and will be used and more than that also the exchange of data and video will be powered by these.
      MyGolfPlanet will present a site for the Kids from 6-19 and one for all golfers older than 18 years. This environment is also a place where golfers, golf courses and golf suppliers can drop their ideas, questions, frequent ask questions regarding new gear and services. The section MyGolf exist out of a private and a public profile
       
      For the kids MyGolfPlanet will build a site around the talent contest “Kids makes their strokes talk”. In fact this will be the first open and attractive community site for golfers from 6-19 years with secure features in a private profile environment.
      The adult public profile is a summary of personal information a member would like to show to others (see also privacy). It offers both content as functionality.
      Goals
      The goal of the public profile is to introduce yourself to others both friends and potential friends. And giving other members/users the possibility to send a message, comment or connect.
       
      Content
      Besides your name and origins, you tell which courses you play, what gear you use. Possibly showing your performance or ranking and maybe entertain others with a blog or photos.
       
      Content
      Overview of latest golf course reviews
      Overview of most viewed/best rated/most commented, photos and video (or editor selection)
      Overview of most active forum posts
       
      Functionality
      Functionality within the public profile is always visible. To use it however you need to be a member.
      Send a message
      Comment on blog or photo’s
      Add as a friend
      Find Golfers, based on:
      • Area/location (members/users near you)
      • Name
      • Playing profile – available days of the week for golf dating at a certain golf course (members/users with same golf course)
      Signed in members/users will be shown direct access to their friends
       
      Privacy
      Each member has the possibility to show its own profile to everybody, friend of friends or friends only. Privacy settings are part of the private dashboard. It has to be considered if privacy settings are able to set on a content level. For example everybody may read my name but only friends may see my photo’s.
      MyGolf social network / media environment
    • Contacts
      EMEA
      Léon van Esch
      leon.vanesch@mygolfplanet.eu
      phone +31 (0)30 3200578
      mobile +31 (0)6 14660098
      skype leon.van.esch
      SEUR (Italy, Greece, Cyprus, Turkey, Northern Africa)
      Davide Fasci
      davide.fasci@mygolfplanet.eu
      phone +39.3392092520
      fax +39.0230913870
      skype Davide Fasci
      Alessandro D’Introno
      Alessandro.dintrono@mygolfplanet.eu
      mobile +39 335 6770738
      skype Alessandro.Dintrono
      USA
      Bob Boyd
      bob.boyd@boost-3.com
      phone +1 (617) 784-7466
      skype bobboyd20
      Contacts