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Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
Organisational behaviour at apple inc
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Organisational behaviour at apple inc

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  • 1. Apple Inc. Behavioral Sciences II Group 1, Section C •Gaurav Chandwani 131/48 •Happy Saini 137/48 •Harshit Krishna 143/48 •Karan Sareen 168/48 •Kaushal Bhandaria 172/48 •Komal Agarwal 177/48 •Vani Gopalan 4037/48
  • 2. Apple, think different.. • External Environment – General Environment – Specific Environment • Internal Environment • Our Choice of Organisation 12/14/2013 2
  • 3. Specific Environment • Suppliers: Sophisticated, handles big fluctuations – Production outsourced to China – Avoided many operational and financial risks – Backlash from local community due to job losses • Government: Preferred treatment? – Patent issues with Samsung and Motorola pending in International courts – Looming threat of anti-trust regulations akin Microsoft 12/14/2013 3
  • 4. Specific Environment • Competition: Tough! – Microsoft: leads the PC OS market, lags in mobile devices and OS segment – Google: tough new competition in mobile OS segment • Customers: Loyal base. Innovativeness to credit? – Cult following, especially the tech savvy youth – Loyal and repeat buyers, unusually high brand loyalty 12/14/2013 4
  • 5. General Environment • Economic: Very unpredictable scenarios – Defied economic gravity during recession – Consistently increasing profitability • Environmental: Balancing growth and sustainabiliity – Monitors carbon footprint closely – Green peace campaign against Apple: • Against use of certain components by Apple • Against Apple’s chemical use - disposal policies 12/14/2013 5
  • 6. General Environment • Technological – Rapidly changing – Constant pressure to stay ahead • Demographic – Operating in different cultures and socioeconomic classes • International environment – Open trading 12/14/2013 6
  • 7. Internal Environment • Competences: innovative design and technology – Not just ‘buy different’ – But, ‘think different’ • Goals, Vision and Mission – “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings” 12/14/2013 7
  • 8. Internal Environment • Leadership style; Steve Jobs – – – – Hands on approach Responsible, little delegation to executives Charismatic leader Egomaniacal? • Employee Satisfaction – Not too formal / heirarchical, very result driven – Technologically supreme. Management problematic? 12/14/2013 8
  • 9. The Choice We chose Apple Inc because • Most established brand in IT • Most innovative products in the market • Revenue growth: 52%, Income growth: 70 % • Maintained position and growth amid slowdown, high resilience • Unique management style • Steve Jobs’ leadership of high-tech employees 12/14/2013 9
  • 10. Thank You

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