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Apple Corp.

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  • Transition effect for timeline, slide 1(Basic)Tip: This transition works well for graphics that horizontally span more than one slide. To reproduce the shape effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Block Arrows,clickChevron (second row, eighth option from the left). On the slide, drag to draw a long, horizontal chevron shape.Select the chevron. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.7”.In the Shape Width box, enter 9.48”.Drag the chevron so that the right end is beyond the right edge of the slide, and the left end of the chevron is approximately one inch to the right of the left edge of the slide.Select the chevron. Under DrawingTools, on the Format tab, in the ShapeStyles group, click the arrow next to ShapeFill, point to Gradient, and then click MoreGradients.In the Format Shape dialog box, click Fill in the left pane, select Gradientfill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Up (second row, second option from the left).Under Gradient stops, click Add gradient stop or Remove gradient stop until a total of four gradient stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme ColorsclickWhite, Background 1 (first row, first option from the left)Select the next stop in the slider, and then do the following:In the Position box, enter 36%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 213, Green: 219, Blue: 221. Select the next stop in the slider, and then do the following:In the Position box, enter 73%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 178, Green: 190, Blue: 194. Select the last stop in the slider, and then do the following:In the Positionbox, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 213, Green: 219, Blue: 221. Also in the Format Shape dialog box, click LineColor in the left pane, and then select No line in the LineColor pane.Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the Shadow pane: Click the button next to Presets, and then under Outer click OffsetBottom (first row, second option from the left).In the Transparency box, enter 60%.In the Size box, enter 100%.In the Blur box, enter 4 pt.In the Angle box, enter 90°.In the Distance box, enter 3 pt. Also in the Format Shape dialog box, click 3-DFormat in the left pane. In the 3-D Format pane, under Bevel,click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 4 pt, and in the Height box, enter 4 pt.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, enter 26 in the Font Size box, click Bold, click the arrow next to Font Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box.Select the text box. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat this process to create a total of three text boxes.Click in each of the two duplicate text boxes, and then edit the text.Drag the text boxes onto the chevron shape to form a row. Press CTRL+A to select all the objects on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.ClickAlignMiddle.Press and hold SHIFT, and then select all three text boxes. On the Home tab, in the Drawing group, click Arrange, and under PositionObjects, point to Align, and then do the following:Click Align to Slide.ClickDistributeHorizontally.To reproduce the animation effects on this slide, do the following:On the Transitions tab, in the TransitiontoThisSlide group, click More, and then under Subtle clickPush.Also on the Transitions tab, in the Transitions to This Slide group, click Effect Options and then click From Right.Also on the Transitions tab, in the Timing group, in the Duration box, enter 1.00.
  • Transition effect for timeline, slide 2(Basic)Tip: This slide is the second slide in a three-slide sequence.To reproduce the effects on this slide, do the following:In the Slides and Outline pane, right-click the previous slide (“Transition effect for timeline, slide 1”) and click Duplicate Slide.Select each of the three text boxes on the slide and change the text.Select the chevron shape on the slide. Drag the left sizing handle to the left so that the chevron shape extends past the left edge of the slide.
  • Transition effect for timeline, slide 3(Basic)Tip: This slide is the second slide in a three-slide sequence.To reproduce the effects on this slide, do the following:In the Slides and Outline pane, right-click the previous slide (“Transition effect for timeline, slide 2”) and click Duplicate Slide.Select each of the three text boxes on the slide and change the text.Select the chevron shape on the slide. Drag the right sizing handle to the left so that the right edge of the chevron shape is 0.5” from the right edge of the slide.

Apple Corp. Apple Corp. Presentation Transcript

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  • 13.1% 35.4%20.9% America Europe Japan 5.0% Asia-Pacific 25.7% Retail 19
  • 40,000 38,31535,00030,000 27,778 24,49825,000 22,592 2011 18,981 18,69220,000 2010 2009 14,12715,000 11,810 9,79810,000 8,256 6,656 5,437 3,981 5,000 3,179 2,279 0 America Europe Japan Asia-Pacific Retail
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  • Timeline of Apple’s challenges 27
  • 1983 1985 1989-1994Commercial failure The struggle for a market Jobs resigned fromof Lisa project and share. GUI similar to Apple and founded competition with Lisa by Microsoft on NeXT Inc. every IBM computer Macintosh 28
  • 1996-1997 1996 1998-2005The worst year ever. Apple purchased Return to profitability. NeXT, bringing Apple almost went Releases of Steve Jobs back to iPod, iTunes, iMac, M bankrupt. Record- Apple. Restructuring ac OS, first Applelow stock prices and the company’s Retail Store financial losses. product line. 29
  • 2006 2007 2011Apple was ranked thelast of ten electronic companies dealing with toxic Critics about substances. inhuman working conditions: less than 1$/ hour Steve Jobs passed away. New era without an Icon has begun 30
  • Apple’s main challenges in the future • Sustainable suppliers Production • R&D: need a product blockbuster • Human rights and green production • High competition Market • Managing growth  share recession • Entering a new markets Corporate • Shadow of Steve Jobs structure 31
  • • Pioneer of innovation • Lower market share• Loyal iCustomers compared to• Strong R&D competitors• Strong financial • Expensive products position • Steve Jobs passed• Globally recognized away brand• International expansion • New corporate• Increasing demand structure of online music and • Strong competition applications • Changing customer• Growing market of tastes green and energy efficient products• TV industry 32
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  • Sources1. Apple suppliers list 2011, http://images.apple.com2. Apple Inc annual report 2011, http://investor.apple.com/secfiling.cfm?filingID=1193125-11- 282113&CIK=3201933. Buy Apples Suppliers: Checks Indicate Profits Are Soaring, 2012, http://seekingalpha.com/article/319676-buy-apple-s-suppliers-checks-indicate-profits- are-soaring• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-use• http://www.slideshare.net/kaushiik10/apple-inc-marketin-and-distribution-strategy• http://www.apple.com/retail/storelist/• http://in.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O• http://www.scribd.com/Shahzadraees/d/31945598-Apple-Company-Analysis• http://finance.yahoo.com/q/pr?s=aapl• http://www.macrumors.com/2012/02/24/apple-needs-to-expand-its-product-line-to-beat-law-of-large- numbers/• Linzmayer, Ronald W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc.. No Starch Press• http://www.apple.com/legal/privacy/AffiliatedCompany.html• Duhigg, Charles; Bradsher, Keith (January 21, 2012). "Apple, America and a Squeezed Middle Class". The New York Times• http://business.financialpost.com/2011/11/09/ruthlessness-and-lasers-apples-supply-chain-revealed/ 34