Presumptive Design or
Cutting the Looking-glass Cake:
Capturing User Requirements
Through Rapid Prototyping
Leo Frishberg
...
“Youdon’tknowhowtomanageLooking-glasscakes,”theUnicornremarked. “Handitroundfirst,andcutitafterwards.”
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Crafting World Class User Experienc...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
The Typical User Experience Design ...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
The Presumptive Design Cycle
 Buil...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
A Constellation of Design Research ...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
A Constellation of Design Research ...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Top 5 Principles of Presumptive Des...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Design for Failure
Frishberg SAO Te...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Create, discover, analyze
Frishberg...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Make assumptions explicit
Frishberg...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Frishberg SAO TechIgnite 2.0 12Marc...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
The faster you go, the sooner you k...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Top 5 Risks of Presumptive Design
...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Believing in our prototype solution...
Investing too much in the wrong solution
Frishberg SAO TechIgnite 2.0 16March 2012
Used by permission under Creative Commo...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Designing the wrong prototype
Frish...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Failing to cover the solution space...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
Losing the user’s attention
Frishbe...
March 2007 UCLA Information Studies 279,
Information Architecture: Theory and Practice
“The best way to predict the future...
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Presumptive Design or Cutting the Looking Glass Cake

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An SAO TechIgnite talk about a design research technique that drives the right conversations with users

Published in: Design, Technology, Education

Presumptive Design or Cutting the Looking Glass Cake

  1. 1. Presumptive Design or Cutting the Looking-glass Cake: Capturing User Requirements Through Rapid Prototyping Leo Frishberg Product Design Manager Intel Corporation SAO TechIgnite 2.0 March 2012
  2. 2. “Youdon’tknowhowtomanageLooking-glasscakes,”theUnicornremarked. “Handitroundfirst,andcutitafterwards.”
  3. 3. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Crafting World Class User Experiences  Imagine you are a carpenter at SeaTac… – … and you are now responsible for testing counter-terrorism plans  Imagine you are a telephone sub-station technician… – …and you are now responsible for managing 500 television channels  Imagine you are an 85 year old planning a world cruise… – …and your browser is your booking agent  Imagine you need to ship 15 truck loads of parts… – …in the next ten minutes and you don’t have a shipping department  Imagine you are an electronic engineer debugging a circuit... – ...and you need to find the one wrong bit out of 8GB of data Frishberg SAO TechIgnite 2.0 3March 2012
  4. 4. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice The Typical User Experience Design Cycle  Research to find out what users need  Analyze the research to determine what you learned  Build the product from your analysis  Rinse, Repeat Frishberg SAO TechIgnite 2.0 4March 2012
  5. 5. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice The Presumptive Design Cycle  Build your best guess of what users want  Find out what they think about it  Analyze what you learned  Rinse, Repeat Frishberg SAO TechIgnite 2.0 5March 2012
  6. 6. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice A Constellation of Design Research Tools Frishberg SAO TechIgnite 2.0 6March 2012 1 day > 1 Month Intimate User Engagement No User Engagement Activity Analysis Affinity Diagrams Competitive Product Survey Historical Analysis A Day in the Life Behavioral Archaeology Personal Inventory Fly on the Wall Guided Tours Time-lapse Video Card Sort Paper Prototyping Scenarios Long-range Forecasts Extreme User Interviews Contextual Inquiry In Situ Observation Shadowing Business Analysis Rapid Prototyping
  7. 7. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice A Constellation of Design Research Tools 7March 2012 Frishberg SAO TechIgnite 2.0 1 day > 1 Month Intimate User Engagement No User Engagement Activity Analysis Affinity Diagrams Competitive Product Survey Historical Analysis A Day in the Life Behavioral Archaeology Personal Inventory Fly on the Wall Guided Tours Time-lapse Video Card Sort Paper Prototyping Scenarios Long-range Forecasts Extreme User Interviews Contextual Inquiry In Situ Observation Shadowing Business Analysis Rapid Prototyping Presumptive Design
  8. 8. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Top 5 Principles of Presumptive Design  Design for failure  Create, discover, analyze  Make assumptions explicit  Iterate, iterate, iterate  The faster you go, the sooner you know  Have fun! Frishberg SAO TechIgnite 2.0 8March 2012
  9. 9. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Design for Failure Frishberg SAO TechIgnite 2.0 9March 2012
  10. 10. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Create, discover, analyze Frishberg SAO TechIgnite 2.0 10March 2012
  11. 11. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Make assumptions explicit Frishberg SAO TechIgnite 2.0 11March 2012
  12. 12. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Frishberg SAO TechIgnite 2.0 12March 2012 Iterate, iterate, iterate
  13. 13. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice The faster you go, the sooner you know Frishberg SAO TechIgnite 2.0 13March 2012
  14. 14. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Top 5 Risks of Presumptive Design  Believing in our prototype solutions  Investing too much in the wrong solution  Designing the wrong prototype  Failing to cover the solution space  Losing the user’s attention Frishberg SAO TechIgnite 2.0 14March 2012
  15. 15. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Believing in our prototype solutions Frishberg SAO TechIgnite 2.0 15March 2012 Used by permission under Creative Commons license by Katy Stoddard http://www.flickr.com/x/t/0093009/photos/katy_bird/4663369797/
  16. 16. Investing too much in the wrong solution Frishberg SAO TechIgnite 2.0 16March 2012 Used by permission under Creative Commons license by Emily Leahy- Thieler http://www.flickr.com/x/t/0093009/photos/empics/2846078511/
  17. 17. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Designing the wrong prototype Frishberg SAO TechIgnite 2.0 17March 2012 Used by permission under Creative Commons license by Jason Sweeney http://www.flickr.com/x/t/0097009/photos/sween/4312163948/
  18. 18. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Failing to cover the solution space Frishberg SAO TechIgnite 2.0 18March 2012 Used by permission under Creative Commons license by Deborah Lee Soltesz http://www.flickr.com/x/t/0092009/photos/dsoltesz/3299620076/
  19. 19. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Losing the user’s attention Frishberg SAO TechIgnite 2.0 19March 2012 Used by permission under Creative Commons license by Fantail Media http://www.flickr.com/photos/fantailmedia/282618543/
  20. 20. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice “The best way to predict the future is to invent it” -- Alan Kaye, Xerox PARC ~1970s  Buxton, Bill, Sketching User Experiences, Morgan Kaufmann / Elsevier, San Francisco 2007  Carroll, Lewis, Through the Looking-Glass and What Alice Found There, The MacMilllan Company, New York, London, 1899, p152  Frishberg, Leo, Presumptive Design, or Cutting the Looking- Glass Cake, interactions, Jan/Feb 2006, p18-20  Koskinen, Ilpo, Design Research Through Practice: From the Lab, Field, and Showroom, Morgan Kaufmann, 2011  Snyder, Carolyn, Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces, Morgan Kaufmann / Elsevier, 2003 Frishberg SAO TechIgnite 2.0 20March 2012

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