Competitiveness through Innovations in Tourism and Experience Management

Tourism and Experience Management Cluster Programme

For whom? Tourism businesses: Competitiveness through innovations Research institutes: Business-driven research topics Investors: Strategic sparring

How?

Key Themes Business Foresight Experience Management eTourism Service Design

Business Foresight Information on the growth potential of the sector National and regional development projects Update of the national tourism strategy

Experience Management From service to experience Business logic behind the Experience Economy Tourism and creative industries

eTourism Efficient use of ICT: Sales and marketing Back-office processes Social media

Service Design Customer-oriented development of services Concept planning and testing

Experience Labs Destination Business Networks Users + businesses + R&D + public sector Integrated, long-term development and follow-up of the development processes

Experience Labs Cross-Border Shopping Christmas Saariselkä 2.0 Film Tourism Aviapolis Region Russian Tourists in the Metropolitan Area Meetings and Events with Urban Nature Lakeland Aurajoki River Himos Lutakko

Operations model 2. What, with whom? Development programme OSKE+ BUSINESSES 1. Something needs to be done! Analysis by OSKE 3. What next? Implementation PROJECT PARTNERS 4. What’s the benefit? Spreading of results OSKE + PROJECT PARTNERS

Vision In 2020, Finland will be a top tourism destination in Europe providing easy access and premium-quality year-round services and meaningful experience for both business and pleasure.

www.experiencebusiness.fi